102 



T r- •;-■.:-" ^ '.■•*'•■ 



The Florists^ Review 



July 13, 1922 



LOS ANGELES, CAL. 



The Market. 



Considering that tlie glorious Fourth 

 has come and gone and that vacations 

 and summer dullness are in order, busi- 

 ness has been and is fairly good. There 

 is, of course, no great rush in the mar- 

 ket, and funeral work is the mainstay. 

 Gladioli and dahlias are the biggest 

 sellers. Asters are poor, while small 

 flowers generally are away below the 

 average. Eoses are more or less in- 

 fested with thrips. The outdoor flowers 

 are little better than those grown in- 

 side, while carnations are still poor. 

 Anything choice is picked up (piickly, 

 but there is a good deal of trashy stock 

 not worth bringing in. Greens are still 

 scarcer. 



Various Notes. 



Ernest Flohr visited the city and re- 

 newed old friendships last week. Mr. 

 Flohr is well known in Denver, Colo., 

 as tlu' j)roprietor of the Columbine 

 Floral Co. He was being piloted around 

 by his old friend, E. J. Eeynolds, man- 

 ager of the retail department of George 

 J. Hall & Co. 



S. Murata & Co. report business far 

 better than usual in July. Some extra 

 fine gladioli are being handled here. 



Howard Gates, of Anaheim, Cal., tells 

 of an enjoyable trip to old Mexico, and 

 says that business is good with him. 



Albert Knight, of Wliittier, Cal., has 

 bought out the business of Mrs. Boden- 

 hauser at that city and added it to liis 

 own. He is thinking of starting out for 

 the Ydsemite shortly. 



P(dder Bros, are showing splendid 

 sjiikes of Delphinium Belladonna and 

 Buddleia niagiiifica at the American 

 Florists' Exchange. 



Harold Amliiig, of the K. C. .\mling 

 Co., is jjassiiig the cigars, the occasion 

 being the arrival at his home of ;i lOV:;- 

 jiound girl, July .'!. 



Albert (Joldenson says that business 

 at his new stand on Sixth street is away 

 beyond his exjiectations. 



(i. A. Liii(l(|uist, of Logan, Utah, has 

 been taking in the sights here, after a 

 jilcasaiit motor tri]) down the <'()ast froju 

 I'ortland and Seattle. Mr. Lindquist 

 wiis in good hands when seen, he and 

 his family being with F. Koyston, of 

 W. Armaoost «Sc Co., and Mr. Willi;nnsoii. 



T. Shewlirook, of Wright's Flower 

 Sho]i, ;uid Mrs. Shewbrook, head bofik- 

 kcc])er for S. Mur.'ita & Co., are going 

 north for their vacation. They will 

 drive both wavs. H. R. E. 



SAN FRANCISCO, CAL. 



The Market. 



The market last week was glutted 

 with stock .and the fact that many peo- 

 ■jde took the holidjiy from .Tuly 1 to 4 

 e;nised the demand for flowers to be 

 lighter than nsn.al. Fine gladioli were 

 abundant and there were (jujintities of 

 other summer stock. Babv roses were 



plentiful and there were large supplies 

 of other roses, though the fancy roses 

 were somewhat short, as many of the 

 growers had begun to transplant their 

 stock. A shortage of carnations can 

 also be looked for in the near future, as 

 the plants are generally being trans- 

 planted. The first pompon dahlias were 

 in the market July 1. The first asters 

 are expected about the middle of the 

 month. Strawflowers are now in their 

 prime and many of the growers and job- 

 bers are drying them for future use. 

 Some 36-inch poppies were seen. 



Various Notes. 



Crow 's Flower Shop was opened in 

 the new Radtke building, Martin street, 

 Gilroy, Cal., July 1. This shop is cater- 

 ing to all branches of the florists ' busi- 

 ness by carrying stocks of cut and pot- 

 ted flowers, baskets, jardinieres, etc., 

 in addition to seeds and bulbs. As Gil- 

 roy is the center of a rich farming dis- 

 trict in the Santa Clara valley, Crow's 

 Flower Shop is also carrying seeds for 

 the vegetable garden and the field. 



The entire stalf of Darbee 's enjoyed 

 <a picnic July 4. Mrs. A. J. (looch was 

 the organizer. The employees drove to 

 the new resort, Pacific City, and then 

 motored to Burlingame, to inspect the 

 new home wliich General and Mrs. 

 (iooch are building. F]veryonp agreed 

 that the contractor is carrying out Mrs. 

 GoiK'h's one recjuest: "Make it 

 snii])py. " 



Ten members of the staff of Brown & 

 Kennedy went in ;i body to the recent 

 florists' picnic. W. I). Kennedy stated 

 that in spite of the many peoj)le being 

 out of town .Tuly 4, they have been busy. 



J. A. Axell li.as been fortuniite in hav- 

 ing the rose stock of Ferrari Bros, 

 to draw u])()n. ''Good roses have not 

 ln-en scarce with me,'' he s.aid, ''partly 

 because most of the roses I am h;in- 

 dling are grown near enough to San 

 Francisco to enjoy the cool fogs, which 

 jirevent them from Ix'ing burned. The 



Russells are especially good. It is aston- 

 ishing what a difference a few miles 

 make in San Francisco and the vicin- 

 ity." 



During the numerous national conven- 

 tions that have been held in San Fran- 

 cisco, the Charles C. Navlet Co. has met 

 with much success by displaying boxes 

 of California strawflowers ready to ship 

 east. The several varieties of these 

 immortelles are attractively combined 

 in the boxes and L. Picetti, the man- 

 ager, states that there has been a ready 

 sale for them. 



The E. W. McLellan Co. is transplant- 

 ing its roses. G. W. McLellan said: 

 "We are keeping enough stock in bloom 

 to take care of our shipping trade, so 

 that we do not have to buy much in 

 the way of roses." This firm is drying 

 many strawflowers, which it is handling 

 for shipment. 



Angelo Rossi, of Pelicano, Rossi & 

 Co., is enjoying a two weeks' vacation, 

 motoring with his family. Frank D. 

 Pelicano expects to be in the thick of 

 the dahlia season in .a few weeks. This 

 firm is using many Iceland poppies for 

 baskets, decorative work, etc., with 

 striking results. Pelicano, Rossi & Co. 

 have had a good many funerals recently. 



Podesta & Baldocchi have been puz- 

 zling an admiring public by showing a 

 window of :i little known variety of wa- 

 ter lily that grows wild in certain 

 swampy pl.aces in this section of Cali- 

 fornia. The flower is orange, shaded to 

 red, and the center is orange on a V)ack- 

 ground of red. Members of the staff are 

 taking their v.acations in rotation. 



Joseph's is helping to initiate the 

 public into adding flowers to prizes for 

 card j)arties, games, etc. This is done 

 by showing baskets and boxes contain- 

 ing little individual glass jars of dif- 

 ferent kinds of j;ini, preserved fruit, 

 cjindy, etc. Outside e.ach is a si>ray of 

 tiny oranges, cherries, etc., made of 

 candy and covered with transparent 

 gl.'ized paj)er, the or;mges being for 



GLADIOLB, ROSES 



SELECTED FOR LONG DISTANCE SHIPPING 



ALSO THE BEST 



CARNATIONS, PEAS 

 ORCHIDS and VALLEY 



COMING TO THIS MARKET 



Our packing methods insure good results and our prices are right 



on all classes of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldaat and Most Exp«ri«ac«d Shippers io California 



WE NEVER MISS 



