■vT.? 



124 



Fhe Florists* Review 



July 13, 1922 



NATIONAL PUBLICITY CAMPAIGN. 



Pay Up! 



' Tlie national publicity campaign con- 

 tinues to hold the interest of the trade 

 generally, and the publicity committee 

 is busy in the preparation for late sum- 

 mer and fall activities. Rather more 

 than should be necessary of their time 

 is taken up with financial matters. It 

 is easy enough to map out procedure, 

 but financing is a different proposition. 

 As has frequently been mentioned of 

 late, the great handicap in the commit- 

 tee's -work is scarcity of funds, mainly 

 caused bj' the remissness of subscribers 

 in taking up their pledges. Just why a 

 florist treats such a matter with indif- 

 ference is beyond understanding. He 

 is not asked to contribute more than 

 he can afford and usually is considered 

 as well able to discharge his pledges, 

 but he is tardy in doing so and thus 

 contributes to the concern which it 

 seems the lot of the committee to ex- 

 perience. It is not fair to this small 

 bodv of men who take the brunt of the 

 campaign and do their best to carry out 

 the plans which they are expected to 

 formulate. Did they fall down in their 

 work as some of the subscribers do in 

 their pledges, a howl would be heard 

 through the length and breadth of the 

 land. The responsibilities they are 

 obliged to assume are onerous enough 

 without also having to form themselves 

 into a collection agency to get in the 

 funds which, properly, should be placed 

 at their disposal without difficulty. 

 Business has been good in the florists' 

 trade for some months, and it is hard 

 to account for the tardiness in taking 

 up pledges, which is the chief complaint 

 of the publicity committee. Without 

 doubt, delinquents become such through 

 thoughtlessness or because they have 

 not filed their memoranda received from 

 the secretary as statement of account. 

 If they will only now consider them se- 

 riously and reflect for a moment that 

 this money is needed by the committee 

 to defray advertising bills, they may be 

 stirred to action and send in their 

 checks, so that the members of the com- 

 mittee may not be placed in a dilemma 

 which few of those making pledges 

 would care to encounter. 



More Subscriptions. 



Tlie following subscriptions have been 

 paid in since last publication: 



(\ Alfrpil Murphy, rincinnati. O $ 10.00 



II. I... Ch.artwick, Hoiilton. Mp 5 00 



ChntliJim Floral Co., riiatham, N. Y. . 10.00 



iJoorKP I. I>air<l, lirooklyn, N. Y 10.00 



Andrew J. Dean, St. Paul, Minn 10.00 



Herbert A. Clansen, Denver. Colo 10.00 



H. E. Wilson. Rochester. N. Y 10.00 



OeorKC Vatter. Marinette. Wis 10 00 



K. W. Platter, CarlKtndale. Ill 1.00 



Hntlor & niman. Nortliamplon. Mass.. 25.00 



SpriiiKfield Seed Co., Sprincfield. Mass. 10. OO 



State Floral Co., Y'akima, Wash 10.00 



Greenwood Carnation Co., North Mil- 

 waukee, Wis 75.00 



Itedondo Floral Co.. Txis Anceles, Cal. 50 OO 



Otto Hidden. I'hiladelpliia 5.00 



E. Pecker & Sons, Orange, N. J 5.00 



V. (;. Nelson, Lyons, la 2.00 



Chickasha Greenhouse. Chickasha, Okla. 2.50 



Ilarkett's Floral Nursery, Dubuque. la. l!oo 



Neil Neilson, Inc., Mankato. Minn.... 5.00 



I..eeson's Greenhouse, lyeijisic, 2^,50 



F. VT. .\brams, Blue Point, N. Y 25.00 



Howard J. Hell, Hirmineham, Mich.... 10.00 



Mrf. Amos McCulloch, Clarksville, Tex. ]o!oO 



.1. H. Voet. Sturgis, Mich 10.00 



McConnell & Campbell, Heaver Falls, 



I'a 5.00 



William H. Stone. Blue Point. N. Y... 5 00 



Mrs. J. E. Patton, Trenton. Mo 5.00 



W. Guy Payne> Plattsville. I'a 10. OO 



V. Bezdek, Gross Point, HI 25.00 



Walter A. Faulk, Pittsburgh. Pa 10.00 



Chas. Beyer, St. I>juis, Mo 10 00 



.7. Kif t. West Chester, Pa 5 00 



Grav Floral Co., Chickasha. Okla 5.00 



B. F. Barr & Co., I,j>ncaster, l"a 25.00 



GLASS 



for 



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GLASS CLOTH 



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