16 



The Florists^ Review 



Jl l.V I'll, l!tl.'L> 



( Idss (i) i<)jj. Pii:<-y Institute oj 'I'lcc Siivijciy. lliiirinKjh scientific education, t<lns 

 f^iiieticdl sL'i'l tiiiineil tuti> them. niiil:es these y<>uiiii iithlcies master Tree Surgeons 



A Million Dollar Business in 



Saving Trees 



By Martini.. Ihircx. (iciicra! Manoiicr 



Tin: ImsiiKss of Tlie ]'>ave,v Tioo Ex- 

 1" rl Company is now ruiiiiintc at 

 I 111' ralo of one million (loUar.s for 

 I'.'L'-. It lias taken more than twi-nty 

 >»'ars of stcaily Iniildini; to loach tliis 

 vuluiiu'. Till' 1 lavoy Company sells noth- 

 inK iiiit sorviee- -the servire of raif'fuUy 

 selected. highly trained, scienlilic.illy 

 educated Tree Stn^;cons, who save trees 

 witlujiil KUessinK' or exiieriiiient. AVhen 

 tliey can he sa\id. This service is 

 a\:iilalde almost ever\wh( re in the east- 

 ern half of the I'nited States. Nearly 

 liftoeii thousand clients have been served 

 up to this time, many of them re:;ularly. 

 hieiit. Colonel I'raiik K. Hyatt, trcas- 

 iirir of the I'eiinsyiN ania Military Ai-ad- 

 emy, in a letter written to The lia\ey 

 'J'ri'C lOxpelt Compan\-, lieeemher L', l'.i::i, 

 said : 



"Three of \(iur men .aie jiei'tormintj 

 tree surj^ery at the colh'^^e and while 

 I hail only etiea.yed them for two 

 days, their \\ mi-R was ot' such char- 

 acter tliat I was compelled to hold 

 them loii^.r. In f.act. they will 

 ).i <.li,'ihl\- he with us f.iiir or Ii\i' 

 ila,\s, 



"Tlie\ seem to lia\i- thorough ktiowl- 

 edf;<- of their woik and the fore- 

 ni.-m in eh.'ir^'e is a vei-y unusual 

 mall. It LLi\es me ideasiire td eiui- 

 ^;ral iil.iti' ,\uii .in tlie character of 

 work \\ hi<h \oiir cmplovi-es .ar. 

 iloitiK." 



This lettei- is typical of man.v hundreds 

 of voluntary letters cd" commendation re- 

 ceived \>\ the I laviy Comp.in.v from its 

 clients. The.\' come rc^-^ularl.N from e\er\ 

 section serveil h.v 1 >a\ e.v Tree .Sur.i;eoiis 

 It IS siu;nilicant th.at iieai'ly every letter 

 enijdiasizes llu' hiyh-typo m<ii. their aji- 

 p.irenl skill and ability to do their work 

 with acciiiac\- and t horouf;hn(-ss and 

 Sliced, hut mor.' iiart icul.'iriN- thi' fact 

 tliat tiles aie ililii;ent .iiid zealous 

 woik' I s 



I lie ixoliitioii of l)ii\ c\ Ircc Stirjjcrv 



compared to tlic aiitoinohik- 



I do nut lile.>iuille to sa\' th.at ever.v l;i.-Jt 

 client is KM)',;, satisti.-d! That Wniild be 

 too much to expect from a human or- 

 >.'aiiizatioii. I'.nt mere than ft.".';p of '.lie 

 clients are fully jdeaseil with both the 

 work anil the ser\i<e Nor woubl I cl.iiui 

 that the Jia\e> ori-'.uiizalioii has always 

 been as f^ooil as it is today, nor that the 

 methods em)do.\ed have alwa.vs been as 

 remaikalil\- uood and suci'cssful as thi\\ 

 are now. 



I'axf.v Tree .'^ur^er.v has been befiae- 

 the piildb- marly as loim as the atit'.- 

 mobile. ami its de\elopment has been al- 

 nio.st jp.irallel. "i'fui will easil,\' recall tie- 

 automobile of tiftii-n or twent.v years 

 aKO. You lecall how idteii it liroke 

 down, how many times it was laid up by 

 the roailside'.' You remember its imiier- 

 fect ini-clianism. its poor lii^hlin^,', the 

 h.'ird .job of cr.inkinK',' Well, the funda- 

 in'snlal principles of the automobile were 



th(> same then as now. The wonderful 

 .idvanci^ has been made in the refine- 

 ments .and the mechanical improve- 

 nieiiis. Then think of the re;illy mar- 

 \elous iiiece of m.achinery that you buy 

 in the nif)dern automnbiie! 



.lust so with I ia\ e.\ Tree Surgery. The 

 fundamental principles were the same 

 lliteeii or twenty years and as today. 

 It was then relati\el.\' crude and imper- 

 fect. I'.ut honest effort and a determined 

 imrpose h.ave luoduced retineinenls and 

 nii-ihanical improvements and scienlilit' 

 accuracv- that are lioth marvelous and 

 inspiriim. 



Only two or three men out of a hundred 



applicants are finall\ accepted 



However, it is the human element of the 

 l>a\ey oi-Kanization that I wish to de- 

 scribe. The hi!;h-type men, their surpris- 

 invr efficiency, their zeal and skill and 



Kiiowlediic are the result of somethin^'• 

 back behind. That s<Mii<-t hiiif; is ;i iiolicv 

 that could priiduci- no other result. 



I'roni time to time we need additional 

 men. We run ail\ ertisements in the 

 . ities within .i reasonable distance of 

 our heaibpiarteis, Huini^ our specifica- 

 tions. M.in.v r. 'plies are received. An in- 

 loini.ition blank is sent to each an- 

 idicaiit. in which hv must Kive his life 

 liislors. It' a iiundred iiiforination 

 blanks are returned, our exiierieiice h.as 

 shown that not mole than tift\- seem to 

 m.'.-t ..iir rcMiiiivmenis, The others are 

 cast aside. 



We then seiei our representatives to 

 these cities and iiolily the lifty to I'eport 

 at .a cei-t.ain hotel i'itv personal inter- 

 \ ie-.vs. (Mit of the tift.\- men thus inter- 



\iewe.|. We select l,nt lllol.- th.lll ll\.- who 



seem to lie the rlizlit kiud. 



A rcjjiilar training field where practical 



training is )5iven to every man 



Th.se live ;,re linumhl in to Kent (Ohio) 

 lor practical irainin;-'. wlnie we main- 

 lain a nyul.ar trainiim li.dil. These ;i\e 

 are put thidULTh a thorough course of 

 pi.acti.al trainiiii; for s.-\eral wa eks. at 

 I he i-n.| of whi.h w.' seb'ct not more 

 th.in two or tlirei- .as .iU.ililied and made 

 of tlie ri:.'lit stufl'. 



'I'lois. out oi :iii original humlred 

 detiiiite applicants, w. -.t not moi.' than 

 two or till-..'. The j.i.Mess of S(dection. 

 thou-li i; is .-e\eie. wdiks Wonders and 

 !.i\es us unusual men iHr n,,. \-,.rv im- 

 portant work which We do. 



Those who linall.\' pass .are sent out 

 into tire tiel.l. alw.ivs under the direc- 

 tion of m.ister Tree SurL;eons. They sini- 

 idy L:row into the wurk aiel aciiuire al- 

 most intuitive skill. 



.\ chief expert travels regularly from 



squad to squad 



Then. We h;i\e a chief exjiert who spends 

 all of his time traveling from .squad to 



scpiad to check up on all the detail-s ..f 

 the work and the merit of each indiviil- 

 u.il — to .see that our IiIkIi standard is 

 lauisistently maintained. Occasionally 

 he tells us that a certain man is not our 

 kind .and should not be in the iJavey 

 organization. That man is jiromiitly dis- 

 missed. X'er.v often he tells us that cer- 

 tain men are doing- esitecially tine wmk 

 and recommends advancement. Such 

 men are iironiptly advanced. 



So the really koo(J men rem.ain with 

 us and they like their .jobs mighty well. 

 Naturally enouKb. the.\' sis e superior 

 ser\ ice. 



(Constant superxision hv Ipcal 



representati% es 



In additii.)!! to this, a numb.'r of squads 

 are under the constant supervision of 

 each local representati\ e, of whom we 

 have nearly thirty whose hif^hest self- 

 interest requires w.atchful care of the 

 interests of each client, to see that he 

 gets the maximum ser\ i, e. 



-Mole than this, we reuuire periodic 

 reports on every man in our held force. 

 '>ur local representatives give detailel 

 monthly reiiorts on tlu- foremen under 

 their supervision. Kach foreman gives a 

 nionthl.N- rejiort in gre.it detail concern- 

 ing each man in his squad. Kvery bit of 

 information from every source about 

 eaidi individual goes into his personal 

 ser\ ice record. And exer.v one knows 

 that his s<'ryice record is complete and 

 strives to keep it good. 



The onl\ place in the world where the 



science of Tree Surger\ is taught 



When .a man in the liehl force has 

 reaihe.l a jiroper state of development, 

 he is brought into Kent to attend vuir 

 resident scIkjoI. This lauirse co\|.rs two 

 .\e,irs — four months each year. We main- 

 tain a regular school with i-oniplote li- 

 brary .and laborat(U-y eiiuijiment and a 

 • orps of instructors with line sc-ientific 

 training from various colleges and unl- 

 \ersities. plus special training in the 

 lia\ey organization. There is no other 

 sclio(d in the world that teaches Tree 

 Surgery, so we maintain the J lase.v In- 

 stitute of Tree Surgery as ;i, matter of 

 praeilcal necessit>-. In this school we 

 tiach only those tilings re<iuired to make 

 real Tree Surgeons-iiothing suiierduous 

 or unnecessar.v. The course inclu'les 

 Itotany and I)endrology. I'athidogy and 

 laitomolo^y, .Soils and the I'^eedinp of 

 i'lees. Spraying and Fruit-growing, and 

 alio\<- all the- Theory .and I'ractice of 

 Tree SiirL'er.N'. 



l-.\cr\ man in the I)a\e\ or){ani/.ation is 

 a trained man — Davey trained 



\\ lien a man has been with us long 

 enough, has had the necessar.v amount 

 of iiimiilete training, .and has demon- 



