JiLV 20, 1022 



The Florists' Review 



17 



7),. // right of not at aUr--j6lIX D.IVEV 



stiatfil 111 us his ;il)ility mikI i|iialili.a- 

 lions, lie is fiitnistcd witli tln' iiaiidlin;; 

 lit' opri'at inns- lli(-ii ami ()iil>' tlicn. 



I'^viTV man in the l)a\e.v organization 

 is a trained man — Davey traint'd. If a 

 man should aiii'ly to us for eini)loymcnt 

 and say that lie is an exptit and under- 

 stands all pliases of the work — reconi- 

 meiids hiius(df highly — we say to him, 

 if we should hajiiien to need men, ""All 

 ri^ht. > ou may start in at the liottom 

 an<l show iis." Very few of them eyer 

 ronie and we are just as well satisfied. 

 ()ur experieru'c iuis sliowii ns that not 

 more than one in ten of these so-iallecl 

 tree men from the outside is the ripht 

 kind of man. Xono of them are real ex- 

 Iieits \vhen they come to us. All of tilt ill 

 have many thint;s to unlearn. 



The Davey Research Department does 



the experimentinjj — the client's trees 



are never experimented upon 



In addition to all these other tliiims, wo 

 maintain a Heseai'ch 1 lep:"! nu-ut in 

 eharKe of seivntists of prartieal expe- 

 rienee. It is their duty to work out eyery 

 seienlifie and iiraetical lU'iMem of Ti'oe 

 Surgery, as fast as possilile. They ha\e 

 done wonderful work. The\ gather data 

 from e\ery availalile source, particularl.y 

 from the experience of the l)ave.y or- 

 ganization, in addition to original exiieri- 

 nients. i;\er.y experiment is conductc.l 

 in Kent by oni- Research I >c)i;irtmeiU and 

 ne\ ir on tin- trees of a client. 



l-'or instance, our liesfar. Ii Departnient 

 has worked out a list of "forlddden 

 trees." those wliicli experience has 

 demonstrated are not worth complete 

 tifatment or do not respond jiroperly to 

 treatment. ( »n these trees our experts 

 aie permilted to do onlv- lirsl-aid work. 



A national orj^anization that carries 



with it an assured protection 



to tree owners 



There is iki other n.ational nri^anization 

 in our field. There are, cd' course. ni;iny 

 local imitators. It is an unfortunate fact 

 that there are iniKlity few «ood ones 

 anioiiK them. We would be happy if they 

 weie all .nood and well .nialilied. But 

 who will suiier\ise thenr." Wlio will 

 train themV Who will provide the dis- 

 • ipliiie that will hold them to liiKli- 

 'Piality service? Who will jiass iudu- 

 nient on the results of their work? 



There are ipiite a nunilicr, who ha\ e 

 never had any contact with the I)a\ey 

 oryanizatioii, who claim falsidy th:it 

 they are l)av<,'y men. Tliere are some, 

 nnfoitunat(dy, whom we have been ob- 

 liged to let >;o for obvious faults, who 

 atleniiit to capitalize on the prestijje of 

 the liavey name, to our detriment ami 



to tlial (d" tlie prof»'ssion we have laiilt 

 up and ha\e cndea\ored to honor. 



The unseen things that make quality are 



only possible because of large volume 



In the Davey organization it is the un- 

 seen things (riKid selection of men, 

 practical and thoroujjh trainiiiK', siiper- 

 \ ision of chief expert and local represen- 

 tatives, resident school, research depart- 

 ment, standardization of methods and 

 organization discipline) that make real 

 (luality and lasting merit. On a bu'kiness 

 of nearly three-(iuarters of a million dol- 

 lars in I'Jl'O, we spent three times as 

 much on these unseen things which 

 make finality as we made in profit. In 

 spite of the depressi<in. we did a l)Usi- 

 ness of almost six hundred thousand in 



jou.v l)avi;y 



lather of Tree Surgcni. 

 .lotui Davey KUve to the 

 world the .science of 

 Irce Suriiery. Before 

 I lie imlillcution of his 

 lifst liooli. the orislnul 

 "■free Uoctor," not 

 rvcii the idea of tlie 

 scicntilie treatment of 

 tries exi.stcd. Jolin 

 l):ivey created the term 

 ■■free Suruery." Kvery 

 liiMilaiiiemal principle 

 <tf it was tlie product 

 iif lii." Kcnlus and love, 

 l.vcry iniproveiiient 

 and rellnement ha.s 

 liccn W()rt.c(l nut in the (iri;anlzatieii wldch he 

 liriMmlit into lieini,' and in.splred. but ttie Kreatest 

 cnntrlljulion wliicli Jolm Davey luis made to the 

 world, ha.s t)een to translate into popular form 

 tlie fact that the tree is a llviny, breatliini,' organism. 



M.MtTI.N I,. D.WiA' 



(iirKral Mnnnncr, uho 

 made of a father's itri am 

 a t)tisiness reality and 

 hu'lt tlie Uareij urgani- 

 :aliun. 



•■.\iid yet the tree li\es 



— it t)rcathcs. It has a 



real circulation. 'Ilic 



tree dlijests its food and 



assimilates it. It lias 



.sexual processes tliat 



are just a.s real and 



licaiitiful as in aiiv 



other form of life. It 



iias the power to adaiil 



Itself to its envir<jn- 



nicnt. To tie sure, it 



lack.s Intellicence and a nervous system and the 



power of locomotion. Hut in all the other elemental 



nrcjcesses the tree functions Just as Irui.x as man 



hnii.-elf." 



this ((uestion of reforestation is of nionti- 

 nicntal iniportaiice .\nierica can not continue 

 to exist a.-^ a virile', forward-movini; Nation unless 

 we protect wliat we liave and start to liuild up 

 that wliicli wi' ha\e so rut!ilessl\' destroyed. We 

 can not alTord to lie a Nation of vandals niiicli 

 loiiL'cr. .MiiiM-ica iniist reforest, or .Miierica must 

 <lriiil< the liitler drcKs of national decline and 

 inipriti'nc\," AVct r;i/v frtitri a spetch in ('f'ti'jTi..^.' , 

 March :. If'Jl, li'i Martin /., hauu. i>ftih\:i. 



II'L'I and spc-nt four tini.s as much on 

 these hidden tliin^;s that make .|uality 

 as (1111- profit amount<'d to. The businc.-^s 

 of tlie liavey ('oinpany is now runninK- at 

 the rate of oih; million dollars for lltL'L' 

 Davey methods have been stand- 

 ardized. Davey woik is the same in IJos- 

 ton as it is in (."hica^'ci, the same in 



S>J*\v York as in Kansas City, the same ;n 

 Aloiitreal as in Xew^ ( irleans. D.ivev ex- 



'V)ils ai-e of uniformly liisli type, all 

 ttiorouRhly trained, all carefully selected 

 and (leveloiied. And best <if all is or- 

 mmization discipline that requires and 

 maintains a constant hiyh standard 

 <lown to the smallest detail.--- nf work ami 



ser\ iee, 



\ tree-man max fool the public 



but he cannot fool us 



It has seomeil to me that the i^reatest 

 thin;;- the Davey organization does for 

 its clients, over and alio\.- all these 

 other thint;s. is that of relievini,' the 

 client of all worry and responsibility in 

 the sfdeetion of the men who are to 

 treat his piii-eless trees. A tree-man 

 may fool the public, most of whom know- 

 little about ti-ees. Hut he cannot fool us. 

 .\ luan must be riKht in every sense of 

 tile word or he c.-uinot ko very far In 

 the I ia\'ey or^ianization. 



We, who know Tiee Siirir<-,r\- v:ilues. 

 select the men to whom this' Wurk of 

 \er,v «reat imivortaiice is to be" en- 

 trusted. We know they are rii^ht and 

 woithy of \our confidence and our con- 

 fidence or We would not send theni to 

 .\oii. 'J'hey come to you with our seal of 

 ap)i|'o\ ill. 



The.v ciiriy with thetii the most price- 

 )i ss possession We h,t\ e — our reputiition. 

 We an- as .iealous of th;it reputation .as 

 a j^ood woman is of her Kood name. Husi- 

 iiess and |ii'of»'ssional success are mercU' 

 results. The causes an- behind the 

 SI cnes. And that is the reason for this 

 little story of the I).i\e\- or^^aiiization. 



Tin: i>.\vi:\ 



L'oo, i;im 



TKKK i;.\I'1;KT i'( > , In. 



t. Kent. « ihio, 



iflO- ,-■•)■ 11. 'i .'ic'll.) ■ .\'c- 



I-iflh All-, aiui 42d 



Davey Tree Sitrgeons are near you — if 

 you live between Boston and Kansas 

 City. They are easily available and 

 handle operations of any size, larg-e or 

 sinp.U. Write or wire Kent, Ohio, or 

 nearest office. 



DAVEY TREE SURGEONS 



l-zciy rail l>ti:\y 'J rcr Siir<jcoii is in the rin/'loy of J he Dai-cy 'J rcc l^xpcrt Co.. Inc., and the /'iW7i\ is i\iu- 

 tioiicd iigainst those falsely ref'resenting themselves. .In agreement made leith the Dazey Comf^iiny and not 

 '<.cith ail individual is eertam eiidenee of genuineness. I'roteet yourself from impostors. If anyone solieits 

 the care of your trees zeho is not directly in our employ, and claims to I'C a LKrvey man, :irite Headquarters 

 for his record. Save yourself from loss and ymir trees from harm. 



