I 



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22 



The Florists^ Review 



JlLY 20, 1922 



mittee, Mrs. Gpoige V. Nash, New York 

 Botanical Garden, Bronx park, Xew 

 York city. 



BUSINESS EMBARRASSMENTS. 



Portland, Ore.— L. Strauss, who has 

 been in business in one of the public 

 markets during the last jear,. has filed 

 papers in bankruptcy. 



Kansas City, Mo.— The Pinehurst 

 Floral Co., Pleasant Hill, Mo., was ad- 

 judged bankrupt in the United States 

 District court for western Missouri July 

 8, and George A. Neal, referee, has 

 given notice to creditors of a meeting 

 to be held July 31, at 10 a. ni., at room 

 300, Fidelity Trust building, in this city, 

 when claims may be proved, a trustee 

 appointed, the bankrupt examined and 

 other business transacted. 



Des Moines, la. — Lorenz T. Chrisman, 

 who has been operating as Chrisman 

 the Florist, was adjudicated bankrupt, 

 July 13, in the United States District 

 court of the southern district of Iowa. 

 Creditors have been notified that their 

 first meeting will be held at the office of 

 Frank J. Comfort, referee in bank- 

 ruptcy, at the Federal building, Des 

 Moines, July 27, at 2 p. m. At that 

 time the creditors may prove their 

 claims, appoint a trustee, examine the 

 bankrupt and transact other business. 



LONDON FIRM'S OUTING. 



The annual summer outing of the 

 West Floral Co., London, Ont., on Do- 

 minion day, was held this year at Port 

 Tall)ot, Ont., this being the second time 

 this place has been selected. Port Tal- 

 bot is situated on the northern shore of 



Lake Erie, a dozen miles west of Port 

 Stanley. Though quite picturesque and 

 offering many natural advantages for a 

 long or short visit, it is not well known 

 and, not being served by a railway, is 

 seldom crowded. 



I'romptly at 9 a. m. the picnickers 

 crowded into the automobiles provided 

 by their hosts. A pleasant 2-hour run 

 through a beautiful countryside brought 

 them to their destination; the cars were 

 parked on what was formerly the parade 

 ground of the fort. The buildings for- 

 merly used as officers' quarters and 

 offices are still standing and brought to 

 the imagination the times at which they 

 were built, when deer and bears roamed 

 the dense forests, which still crown the 

 hills, and when the Indians ranged far 

 and free, hunting and fishing and fight- 

 ing. 



Dinner, lavishly supplied by the hosts, 

 was served alfresco at noon and thor- 

 oughly enjoyed by all. The afternoon 

 was spent in doing as nearly absolutely 

 nothing as could be accomplished, and 

 in this even the ladies more than ex- 

 celled all former records. 



The day was delightful, quite hot but 

 with a lavish breeze and enough clouds 

 to temper the sun's rays, and no rain 

 fell, although heavy showers were noted 

 close by. After supper, the drive home 

 was leisurely made in the cool of the 

 evening. 



NAMING A FUCHSIA. 



For four years I have been growing 

 a fuchsia. It is a trailing fuchsia; its 

 stem and veins are red; its flowers are 

 red and the bell is a purplish red, as is 

 shown by the specimen I have sent. It 



flowers more freely than any other 

 fuchsia I have ev^r seen. Will you in- 

 form me as to whether there is any such 

 fuchsia on the market? 



F. C. A.— Mich. 



Pressure Tank for CMl and Motor Driving Air Pump Grant Floral G). Range. 



The flowers came badly burned, but 

 they seem to resemble closely a trailing 

 fuchsia named Trailing Queen. This 

 makes a splendid basket plant for use 

 on piazzas, porches or pergolas, where 

 the plants can have a moderate amount 

 of shade. Baskets of wire are best. 

 They should be lined with moss and 

 filled with rich soil. Plenty of water is 

 necessary; if properly cared for, 

 fuchsias will flower continuously from 

 early June until frost. C. W. 



BEGONIA SOCOTRANAT'^^ 



Several subscribers having asked where 

 they can obtain plants of Begonia 

 socontrana, the following, from J. A. 

 Peterson, Westwood, Cincinnati, O., is 

 published as a matter of general in- 

 formation: 



"I do not know of anyone having the 

 species except ourselves. We can 

 supply, next November or December, 

 4-inch plants, at $2 each. We have only 

 a limited quantity. This begonia will 

 not grow except late in the autumn. 

 It will bloom in January." 



THE LIST ISN'T LONG ENOUGH. 



"Where do the florists come in?" 

 Paul Weiss inquires, apropos of the list 

 of fifty leading advertisers in thirty-six 

 publications in 1921, compiled by the 

 Curtis Publishing Co. and spread on the 

 records by Printers ' Ink. Here they are, 

 together with the amounts of their in- 

 vestment: 



.Joseph CTinpbplI Co $1,316,095 



Victor T.'ilkinK Machine Co 1,239,69.3 



Procter & Oainble Co .^ 1,198,4,58 



rongoleum Co 78.S,431 



Swift & Co 694,600 



Pepsodent Co 680,770 



California Associated Raisin Co 6,59,6.3,'i 



IjPver Bros. Co 646,277 



Unrrptt Co 612,249 



Colffate & Co 596,781 



C.oodyear Tire & I{nl>lMT Co 593,685 



Fels & Co ,'i83,510 



Quaker Oats Co ,553,892 



Eastman Kodak Co 553,375 



CiMlahy Packing Co 543,090 



Palmolive Co ,524,797 



Colnmbia CJraphophone Co 497,411 



Andrew Jergens Co 484,885 



Vacunm Oil Co 479,464 



Postnm Cereal Co 466,312 



T.ehn & Fink, Inc 448.2.50 



R. L. Watklns Co 438.682 



Corn Prodncts Refining (Vi 429, .506 



Fleischmann Co 419.872 



Nortli western Yeast Co 390,070 



Famous I'layers-Ijasky Corp ,385,2,50 



I'nited States Riitil)er Co S82 523 



.\lfreil II. Smilli Co 371,205 



American Radiator Co 370,801 



,Tohns-ManviiIe, Inc 369, .580 



Dodge I'.ros. Co 369,1,32 



Ron Ami Co 350.387 



l^ream of Wheat Co ,348,770 



.\rmstrong Cork Co 345,903 



Southern Cotton Oil Tradinc to 3.39,246 



Oenerai Electric Co ,3.33,642 



Thomas A. Edison, Inc ,32r«!47] 



Pompeian Co 31l!591 



I'nion Carbide & Carbon d rp 309,993 



P.runswiok Ralke-Collender Cn 302,975 



Interna tionnl Silver Co 302.220 



Firestone Tire & Rubber Co 302!o27 



I'nited Drug Co 30o!222 



Oenerai Cigar Co 2«6!460 



Morris & Co 282.030 



Hart. SchafTner & Marx 279,407 



IJiSalle Extension rniversity 277.942 



Maxwell-Chalmers Co 272,200 



California Fruit (Jrowers' Exchange.... 265.'l06 



Hupp Motor Car Corp 264.500 



This compilation does not, it is ex- 

 plained, include the total advertising in- 

 vestment of the concerns in question. 

 As is well known, many f)f tliem are 

 heavy users of newsjiapers, farm ])apers, 

 outdoor advertising, street cars, husiness 

 ]i.npers, theater jirograms, direct-mail, 

 window displays, novelties, ]>remiumf5, 

 motion jiictures, slides, directories, signs 

 and other medinnis. 



