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32 



The Florists* Review 



July 20, 1022 



p9I^, 





Established 1897, 

 by (1. L. Ciruiit. 



Publlshetl every ThursUay by 

 The Florists' Puiii.isHiNfi Co., 



510 Ciixton BullilliiK, 



808 South Dearborn St., Chicago. 



Tel.,\Vaba.sh KliC). 



Ke»rlskTP<l cable address, 



Florvlew, C'bleatro. 



Kntered as 8<>cotid class matter 

 Dec. 3, 18il7,atthe |H)8t-oftice at Ohl- 

 caKo. 111., uuder the act of March 

 3, I871t. 



Subscription price, $2.00 a year. 

 To Canada, Sl.OO; to Europe, $4.00. 



Advertlslnsr rates quoted on 

 re<iu<'st. Only strictly trade ad- 

 vertising accepted. 



KESULTS. 



We give them. You get them. 



We both liave them. 



It will pay to "doll up" the place. 

 People do not prefer to buy flowers amid 

 dingy surroundings. 



Wh.\t has bocoiuo of the old-fasliioued 

 florist who presented a flower to every 

 visitor to his store? 



The (juarantine has slmt out some 

 bulbs. Foreign growers will find their 

 high prices will soon shut out more. 



Summer is nearly gone; only a matter 

 of five weeks and the autumn flower season 

 will open with the schools. Will you be 

 ready? 



July 19 Albert M. Herr became a 

 sexagenarian. J. A. Peterson, wlio also 

 celebrates a birthday on that date, did it 

 seven years ago. 



Let your customers know you expect 

 them to }>ay your bills at regular inter- 

 vals and most of them will soon get the 

 habit. In most cases it is as easy to get 

 tlie money monthly as it is to collect it 

 quarterly, semiannually or annually — 

 and there must be a due date somewhere. 



Most people are disposed to be accom- 

 modating, but experience has taught them 

 it is unwise to cash checks for strangers; 

 and still it is easy for strangers to get 

 money by making a purchase, offering a 

 check in excess of the amount and ask- 

 ing for change in cash. It is perennial; 

 don't fall for it. 



With steadily increasing overhead ex- 

 pense, the average retail florist cannot 

 afford to let business slump for two 

 months in summer. Some sag may be in- 

 evitable while so many regular customers 

 are away on vacation, but to relax in a 

 high rent location means a loss it will 

 take the florist nianv weeks to recover in 

 the fall. 



The florists' trade has been growing 

 rapidly of late through the large number 

 of new people who have engaged in it 

 and there are indications that this 

 growth will continue. Some of the be- 

 ginners are those who have served an 

 apprenticeship and know the business, 

 but many are men and women who simply 

 "have flowers," while others, principally 

 retailers, are persons engaged in other 

 business who take on flowers as a side 

 line. 



It is the general belief that half the 

 flowers sold are for funerals, but if it's 

 true it shouldn't be. We should find 

 means of introducing flowers to the daily 

 lives of our neighbors. 



Former Kewites in this country will be 

 interested to learn that William Watson 

 has retired from the curatorship of Kew 

 gardens, having been succeeded by W. J. 

 Bean, assistant curator since 1900. The 

 latter has a record of eminent service and 

 was awarded the Victoria Medal of Hor- 

 ticulture in 1917. 



In last week's Review it was stated 

 that the federal horticultural board is 

 granting no further permits for the im- 

 l)ortation of stock of Gladiolus Maiden's 

 Blush, but this is found to be a broader 

 statement than the facts warrant. There 

 are permits outstanding for this season's 

 importation of Maiden's Blush and addi- 

 tional permits have been granted since 

 last week's Review was printed. 



Representatives of five insurance com- 

 ])anies held an all-day conference in New 

 York last week on the subject of insur;^ 

 ance for loss by frost and freezin^of 

 citrous fruits in Florida. Tlie mattpr was 

 deferred for further consideration, but 

 there was some sentiment in favor of such 

 insurance, some of which was written last 

 year by one of the companies. If others 

 decide to write it, a field will be opened 

 up which may ere long be extended to 

 nurserymen, seed growers and florists 

 with outdoor crops. 



The preliminary plant schedule of the 

 tenth annual international flower show, 

 to be lield at the Grand Central Palace, 

 New York, March 12 to 17, 1923, indi- 

 cates that this exhibition will be on the 

 same great scale as its predecessors. The 

 gardens, covering 1,200 square feet, will 

 he the prime feature of the show, and an 

 appro|)riation of $7,500 has been appor- 

 tioned for five exhibits in this class. 

 Those planning to exhibit can obtain 

 copies of the schedule from John Young, 

 4;; West Eighteenth street. New York. 



GO TO KANSAS CITY. 



Reports from members of the trade 

 in Kansas City forecast a liirge gather- 

 ing and a decidedly worth-while time 

 ;it the convention of the S. A. F., to be 

 held there August 15 to 17. On a pre- 

 ceding page is given the program of the 

 convention sessions, on which appear, 

 in addition to the routine business of 

 the society, a number of addresses 

 which should be highly informative to 

 those who hear them. Several are a 

 contiinuince of discussions begun at i)re- 

 ceding conventions. One new topic ap- 

 jiears which should be of much interest, 

 a standard system of accounting for flo- . 

 rists, wliich will be the subject of an 

 ;id<lress by a New York accountant. 



The trade display is likely to break 

 records set at preceding conventions of 

 tlie society, inasmuch as the supply 

 liouses and other firms catering to this 

 trade look upon this occasion as an un- 

 p;iralleled opportunity to meet a large 

 number of florists who have not usually 

 attended S. A. F. conventions. The 

 trade in the central west has grown ra])- 

 idly in numbers in the last few years, 

 and many florists who could not spare 

 the time to travel to an eastern me- 

 tropolis to a convention will make the 

 short journey to Kansas City. Undoubt- 

 edly, many from states farther west 

 will also make the trip, since it is a 

 shorter one than it has been possible for 



them to make to an S. A. F. convention 

 for several years. 



Florists of Kansas City are making 

 thorough preparations for an enjoyable 

 occasion as well as a valuable conven- 

 tion. A large turnout of the trade 

 should reward their efforts. If you 

 haven't done so, plan to get away from 

 home the third week in August and visit 

 Kansas City. 



CAN EXPRESS RATES GO DOWN? 



There is a nation-wide demand, not 

 only in this trade but in most others, 

 for a reduction in express rates com- 

 parable to the recent reduction in 

 freight charges. In this connection it is 

 important to note that the express com- 

 pany 's contract with the railroads ex- 

 pires March 1, 1923, and that a new con- 

 tract has just been negotiated which 

 will increase the railroads' share of the 

 income and practically limit the profits 

 of the express business. 



The new contract which replaces the 

 one expiring March 1, 1923, provides 

 that the railroads shall receive eighty- 

 five per cent of the revenue from ex- 

 press business and shall have more voice 

 in determining the expenses to be in- 

 curred by the express company in han- 

 dling this business. Moreover, if the 

 profits of the express company exceed 

 six per cent on its property investment, 

 the excess up to eight per cent shall be 

 divided equally between the company 

 and the carriers, while if the profits ex- 

 ceed eight per cent, seventy-five per 

 cent of the excess over that figure shall 

 go to the railroads. 



What effect will this have on express 

 rates? Doesn't it look as though it 

 would tend to keep rates up? 



CHICAGO TO KANSAS CITY, 



The Chicago, Burlington & Quincy 

 railroad has been chosen for the trip 

 of the Chicago Florists' Club members 

 and friends to the annual convention of 

 the Society of American Florists, to be 

 held at Kansas City, Mo., August 15 to 

 17. The party will leave the Union 

 station. Canal and Adams streets, at 6 

 p. m., standard time (7 p. m., Chicago 

 time), Monday, August 14, and will ar- 

 rive in Kansas City the following morn- 

 ing at 8 o'clock. 



The regular one-way fare is $16.54. 

 Pullman fares are: Lower berth, $4.50; 

 upper, $3.60; drawing room, $16.50; 

 compartment, $12.75. 



Make reservations early, as a special 

 train will be provided, with all the 

 splendid equipment for which this road 

 is famous, if the size of the party war- 

 rants. 



For reservations, address S. J. Owens, 

 city passenger agent, C, B. & Q. rail- 

 road, 179 West Jackson boulevard, Chi- 

 cago. 



BRIEF ANSWERS. 



A. J. B., Wis. — Hydrocyanic acid is 

 the surest exterminator of white flies. If 

 you don 't know how to use it, write for 

 instructions. 



Central Illinois. — Upon receipt of 

 your name and address, your letter will 

 receive attention. Anonymous com- 

 munications are not considered. 



W. S. H., Ind.— Grape fruit trees do 

 not usually bear fruit until their third 

 or fourth year and generally reach full 

 bearing about their tenth year. Liberal 

 application of fertilizer is needed. 



