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50 



The Florists^ Review 



July 20, 1922 



'-"^-""•""'•-'•''"'•^^'-"'"••-" • 



WELCH'S, Inc. 



288 Devonshire Street, - BOSTON, MASS. 



New England's House of Flowers 



OUR SPECIALTIES: 



Beauties, Orchids, Valley, Gardenias 



Consigrnments Solicited 







mmmmmmmmmmmm^mmmm^mmStm^m^mMm 



•^ 



{;roat picnic at Humeville park, near 

 Xcshaininy Falls, Tuesdaj', July 18. 

 The cntiri' force went out in motor 

 trucks and picnicked there for the day. 

 They had sports and games for prizes, 

 nivon by Mr. Neidinger, and a good 

 time generally. 



The commission house of Charles E. 

 Meehan was filled with ammonia July 

 10. No business could be done there 

 that day. The defect was remedied and 

 business resumed the following morn- 

 ing. 



Department of Agriculture warnings 

 have been posted at the crossroads in 

 ^Vloiitgomery county forbidding the 

 transportation of soil because of the 

 .Jajianese l)oetle. 



Frank R. Hastings and Mrs. Hastings 

 are enjoying their vacation at Rich- 

 mond, Ind. William R. Gibson is in 

 charge of the Hastings store during 

 their absence. 



The .Toseph Heacock Co. is cutting 

 nice new-crop roses in quantity. 



Prof. C. A. Weigel and C. F. Domcelli 

 say that John R. Andre's place, at 

 Doylestown, is now as clean as a whistle. 



David Fuerstenberg came up from 

 Atlantic City one day last week. He 

 dro])ped in at Eugene Bernheimer's. 



IjCO Xiessen reports the arrival of 

 ]iink lilies. 



Charles E. Meehan and family have 

 returned from a trip north. 



Clarence Upton and family have re- 

 lumed from the seashore. 



llajii'v to toll. George Aeugle is out 

 agaiTi. Phil. 



NEW YORK. 



The Market. 



While, (if course, summer conditions 

 dominate the market, there are many 

 ready to declare that business is not 

 all to the bad. Arrivals, usuallj* heavy 

 ;it this season, are not too heavy to 

 ;idmit of clearances, and the ash barrel 

 is not at all overloaded. Possibly this 

 condition is due to the more enterpris- 

 ing florists who believe that there are 

 enough stay-at-homes needing the cheer- 

 ing influence of flowers to make a little 

 business. There are many among the 

 New York trade who do not accept the 

 idea, prevalent for many years, that 

 .Tuly and August are dead months in the 

 florists' trade, and many of these may 

 bo seen mornings carrying away from 

 the markets bundles fully as big as 

 those they carried during what might 

 be called the affluent months. Much 

 money is spent to boost the slogan, 



WELCH BROS. CO. 



WHOLESALE and COMMISSION FLORISTS 



Saving :: Service :: Satisfaction 



We handle every variety of seasonable 



Cut Flowers, and ship only fresh stock, 



promptly, at reasonable prices 



Adiantum, Plumosus, Ferns, Florist Supplies 



PHONES: 6267—5946 Main 



262 Devonshire St., BOSTON 



Ever Ready 

 Flower Pot 

 Cover 



No worry, no hurry, 

 Qo cutting, no folding, 

 no fussing, no ribbon to tie. Drop the 

 pot in the cover. That's all there is to 

 it. You'll find it so easy; just try. 



Write for sample and NEW REDUCED 

 PRICE LIST today. Send 10c postage. 



The Ever Ready Flower Pot Cover Co. 



146 Hughe* Avenue, BUFFALO, N.Y. 



Mention The Review when you write. 



The Ove Gnatt Co., inc. 



Florittt' Supplies 



Prepared Foliage 



Artificial Flotoera 



Decorative Noveltiet 



LA PORTE, IND. 



Mention The ReTlew when yon write. 



"8ay It with Flowers," and somo in the 

 trade show l)y their buying that thev 

 are not believers in a silent tongue dur- 

 ing the summer months. And they are 

 right. Much of the poor business com- 

 plained of at this season is due to the 

 florist's own inactivity. 



Roses are not overplentiful, but the 

 quality of arrivals is fairly good and 



Increase 



your sales 



/^NE important detail of your business 

 ^^ has an important bearing on in- 

 creased sales. It is the containers in 

 which cut flowers are displayed. Dis- 

 criminating florists 

 now use "Fibrotta" 

 Vases. They look like 

 polished mahogany 

 but are inexpensive. 

 Water stays cool in 

 them a long time. 

 They do not chill the 

 water when placed in 

 your refrigerator, 

 since they are non- 

 conductors of heat and 

 cold. Write Cordley 

 (a Hayes, 14 Leonard 

 Street, New York, for 

 details. 



the day-to-day demand pretty well 

 cleans them up. American Beauty con- 

 tinues in about the same demand and 

 supply, without change in price, and 



