30 



The Florists' Review 



JULX 3, 1918. 



We Prepare Our Price List 



very carefully and try to give you, as near as 



possible, accurate information and market 



quotations. That is the object of sending you our price list — and to get your business. If you are 

 interested, we will gladly mail it to you. 



ROSES 



The best, 100 $8.00 Good stock, 100, $4.00-$6.00 



Maryland, Pink and White Killarney, Double White Kil- 

 larney. Sunburst, Bulgarie, Kaiserin. Flowers as good as 

 can be expected at this time of the year. 



EASTER LILIES 



Per 100 110.00 



The Lilies that we ship out of town are in splendid con- 

 dition, and you will have no trouble keeping them for sev- 

 eral days. We liandle Lilies in large quantities, and we 

 can give you good value at all times. 



BEAUTIES doz., $1.00-$3.00 VALLEY 100, $3.00-14.00 



FIELD GROWN CARNATION PLANTS 



10,000 A.lma Ward 



We are offering these plants for quick sale at a special price. 



.$7.00 per 100; $65.00 per 1000. 



Guaranteed to be in first-class condition. 



THE LEO NIESSEN CO., Wholesale Florists 



N. W. Corner 12th and Race Sts. tt xs si PHILADELPHIA, PA. 



Mention The B«Tlew wban too writ.. 



The S. S. Pennock-Meehan Co. will 

 close its doors at five o'clock and will 

 no longer be open on Sundays while the 

 weather remains warm. 



Z. D. Blackistone and family will 

 spend several weeks in Maryland. 



F. E. Miller, accompanied by his wife 

 and son, will shortly leave for a trip 

 of several months which will take them 

 to England, Ireland, Germany and Hol- 

 land, and to Ghent, Belgium, in time 

 to be present at the International Ex- 

 position to be held there. C. L. L. 



P^ILAOEXPHIA. 



The Eastern Market. 



The week ending July 2 has been 

 worthy of the coming Fourth. There 

 has not been enough business to dis- 

 tract attention from the approaching 

 holiday. The quantity .of flowers com- 

 ing into town has fallen off, but not 

 nearly so much as the business, which 

 is extremely light. Gladioli are becom- 

 ing quite important among the cut flow- 

 ers; America, Augusta, Brenchleyensis 

 and May are all coming in freely, both 

 from outdoors and indoors. They are 

 decorative and meet with fair sup- 

 port. Valley has been in moderately 

 active demand all through the week. 

 So, too, have white roses. Kaiserin is 

 much less plentiful than the White Kil- 

 larney. Maryland is the summer rose 

 par excellence. The color improves 

 with heat and the size holds well, pro- 

 vided the plants are given enough food 

 and water. There are Beauties, botli 

 eastern and local, a few Bichmond and 

 some Killarney to complete the assort- 

 ment. 



The carnations that have survived the 

 several hot waves are fairly good; in 

 fact, surprisingly good for July. Easter 

 lilies are a staple summer flower now. 

 The quality is good. There are a num- 

 ber of white flowers from outdoors, 

 candytuft, alyssum, feverfew, achillea. 

 All sell in limited quantity. Then there 

 still are some coreopsis and cornflower. 

 Peonies are about over. Asters have 

 come; in fact, came two weeks ago; 

 mostly pink, with a few white, but so 

 small as to barely suggest the coming 



BERGER BROS. 



Summer Flowers Always on Hand 



We can send you the best that the market affords on short notice. 



EASTER LILIES MARYLAND 



WHITE KILLARNEY 

 ASPARAGUS AND ALL OUTDOOR FLOWERS 



140-142 N. 13th St - • PhOadelpliia, Pa. 



Mention The RcTlew when yon write. 



glory. Sweet peas still are abundant. 

 Cattleyas, both gigas and Gaskelliana, 

 can be had in numbers; also the white 

 Dendrobium formosum. 



Club Meeting. 



The July meeting of the Florists ' 

 Club was devoted to the serious con- 

 sideration of the National Flower Show 

 in 1915. After thorough discussion the 

 question of holding the show here still 

 is unsettled. The committee appointed 

 to see John Wanamaker about the use 

 of one of his floors reported progress. 

 Another committee was appointed to 

 find the best available hall. The mat- 

 ter will be decided at the August meet- 

 ing. 



Modem Ideas. 



The telephone bell rang. "Can you 

 go over to Eoelofs with me this after- 



noon? It is the last chance for awhile." 

 Work had been heavy; the Senator's 

 invitation had been unavoidably de- 

 clined; even the picnic had been missed. 

 "All right," went over the wire, and 

 Roelofs it was that late June after- 

 noon. 



There are a few places in this coun- 

 try that are as progressive as Roelofs, 

 but it is doubtful whether there is any 

 place in the neighborhood of Philadel- 

 phia that excels in progressiveness this 

 newly built plant of the Joseph Hea- 

 cock Co. I do not refer so much to the 

 magnificent greenhouses and their con- 

 tents as to the machinery used in run- 

 ning them. This machinery has been 

 largely augmented this month; it was 

 in active operation for the first time 

 June 24, The 6-inch artesian well has 

 been reinforced by a 10-inch well sunk 

 to a depth of 200 feet. The water in 



