i^le * 



■■■K^ 



The Florists' Review 



^. 



JCLT 3, 1913. 



if B l T^ 



Ferns 



Galax 



Moss 



New Fancy F«nw 



Per 100 f0.16 Par lOOO $1.25 



Lots of 5000 or more. ... per 1000. $1.00 



Qr««n L«ueotho« Sprays 



FerlOO |050 PerlOOO $4.50 



Boxwood Sprays 



Per lb $0.20 Per case. 50 lbs., $7.50 



Bronzo Qalax Loavos 



PerlOOO $1.25 Per 10 OOO . . . . $10 00 



<lrssii Qalax Loavos 



PerlOOO $1.26 Per 10.000 $7.60 



."Ir.- 



Sphagnun Mosa 



Perbftle $150 



10 or more bales, per bale '..u.. 1.40 



Qroon Shoot Moss 



Perbnndle $100 5 bandies $4.76 



10 bundles 9.00 25 bundles 21.00 



50 bundles $40.00 



■PBCIAI. PRZCU OM LARGB Q0AMTXTIXB. 



Broiue« Green, Red and Purple Mag^nolia ttemrrem, $1.76 carton, 

 ■▼erythinf in Florista* Supplies. 



Full Line of Cut Flowers and Other Greens at All Times. 



C. E. CRITCHELL, 



Wholesale Commiaaion Floriat. 

 84-86 Eaat Third Ato., 



CInclhnatI, Ohio 



Mention The BeTlew when yoa write. 



■ I » » ' I I I 



I have NEW FANCY AND DAGGER CUT FERNS, NATIVE STOCK, S%,00 per 1000 



Old crop, spring pick $1.00 per 1000, immediate dellTery. Cold atoratre ferns.... $2.00 per 1000, immediate delivery. 



Fern plants— 6 or more rarleties— for sun or shade locations, $3.00 per case— 36 by 24 by 12 Inches. 

 OREEN SHEET MOSS, fresh from the logs, delivered by express, Indiana, Ohio, Illinois. Michigan, $2.00 per large bag. 



E. H. HITCHCOCK, 



GLENWOOD, MICH. 



Mention The Review When yon write. 



and cities of that part of the country 

 union wages were paid, union hours 

 were enforced and each printer should 

 have known to a certainty what it 

 would cost him to put a job of work 

 through his shop. 



One or two enterprising printers, who 

 possessed educated brains and thought- 

 ful minds, gathered information per- 

 taining to the different departments of 

 their business. After compiling this 

 information and using it in their shops 

 for six months, they were astonished — 

 nearly all of them were scared — because 

 they found they were not making a 

 profit above the cost of operating their 

 business. Some courageous man among 

 them called a meeting of the master 

 printers, and four or five of the men 

 who had compiled cost systems gave the 

 result of those cost systems to the other 

 master printers present. Most of those 

 master printers scoffed and laughed at 

 tb« figures and said that ' ' the man who 

 jnadci them had certainly been fright- 

 ,t?ithout a cause." 



^^m'- 



Oomparing Notes. 



■*'f'K'f^'i-MtteT two days' deliberation the con- 

 !;'^S Mention recommended that each master 

 "printer present keep a strict record of 

 his cost and overhead expense for 

 twelve months,^ j^d then they would 

 have another meeting and compare 

 notes. Some of the wise members of the 

 association decided that it would be 

 well for them to raise their prices a 

 trifle, which they did, although other 

 printers in their towns still maintained 

 the same old prices and turned out the 

 same average job of work. 



Within a few months the men who 

 raised their prices and increased the 

 efficiftncy of their shops were turning 



buBj* tSroughout the yeft. '* ♦ 



When the twelve months had rolled 

 around, the majority of those present 

 at the first meeting of the employing 



Ob Nit Tsht Aiy Fiks Gnn Thrtid. Uss Iks Gmimc 

 SHkaliat uni Bst I^ST Tliits< aat Uss WseJ 



/ BEST IN THE W'ORLD 



! JOHN C.MEYERS. GO. 



BOSTON. M^\SS. 



The METKR Green 



SILKALINE 



Used \v Betail Florists for mossing funeral 

 designs, tying bunches, etc., is 



THE ONLY ARTICLE THAT SHOULD BE USED 



I by Orowers for stringing Smllax and Asparagus, as 



I it will not fade or rot in the greenhouse. The lll«yM' 



I Sllkalln* was the first green thread to be introduced 



among Florists and Growers. It is handled by the 



' best bouses everywhere, but it should be ordered by 



name — ■■•yar'a Silkaline— to be sure of getting the 



genuine article. Do not accept substitutes. 



If your Jobber cannot supply you, order direct of 

 the manufacturers. Price for any size or color. $1.26 

 per lb. 8izes"F"flne,"FF"medium.and"FFF"coar8e 



JOHN C. MEYER & CO., i4':r!l.i:s;^.r;t., LOWELL, MASS. 



Silkiiiae also is aide ii til Icidiaf calan, is VMet. f«r baadiiag vitfefs. ami als* far tyiag faacy kaxas. 



Mention The RctIcw when yon write. 



ATTENTION, FLORISTS 



N«w Fancy' and Daarsar Ferns, good and 

 ripe, ready to ship now, but we have bett-r 

 quality we are shipping from cold storaxe. lAke 

 the old man's girls, the last is the best. Order 

 today, as they are going fast, l^ice, $1 25 per 

 1000. Write for price of New Ferns, and get my 

 price on yearly contracts- It will interest you. 



Address H. J. SMITH, Hinsdale, Mass. 



Mention The Review when you write. 



printers' association were on hand and 

 willing to give their experience of the 

 past twelve months. Many printers who 

 had not been invited to the first con- 

 vention were invited to the second, and 

 when these reports from all parts of 

 the country were read there was much 

 less amusement and criticism, and more 

 thoughtful reflection and desire to gain 

 knowledge on this important subject. 



Better Output, Better Prices. 



Discussion of the reports was care- 

 fully conducted and consideration was 

 given to the thought that the public 

 would not stand for the increased price 

 which it was necessary to charge in that 

 line of work in order to make a profit 

 for the man who owned the business. 



The men who had proved the eflS- 

 ciency of their shops and who were 



Hnckleberry Branches 



$2.00 par 80-lb. casa. 



All Orders Filled Promptly 



CHAS. S. LEE & CO. 



EVERQRCEN. ALA. 



Mention The Review when yon write. 



HUCKLEBERRY FOLIAGE 



$2.00 per case. 



Fancy Fsrns, at $1.25 per 1000 



DaKK«r Fama, at i.io per 1000 



Write, wire or phone 



CALDWELL THE WOODSMAN CO. 



Cvarytblna: In Sautham Evararaana 

 EVEROREtN. ALA. 



turning out better work and who had 

 been fairly fortunate during the past 

 year, counseled that every master 

 printer ^ould endeavor to turn out 

 better work and make a higher charge 

 for it. TJie unanimous opinion o£ the 

 conventioDioW^ ia favor of increased 

 elpeienejr'srtKi' 'better service, and the 

 printers who attended that convention 

 went "home fully determined to, do 

 everythiril;" t'feey could to better the 

 quality of work turned out by their 



