54 



The Florists' Review 



JCLY 3, 1913. 



NINE PAGES OF RETAILERS' CARDS 



This department for the cards of Leading Retail Florists — those florists who have the facilities 

 for filling the orders sent them by other florists — has made possible the recent rapid development of 

 this branch of the business, a branch of the trade now established for all time and so helpful that 

 its volume will keep on increasing for many years. 



Are you sending and receiving your share of these orders? You can send your share (and make 

 20 per cent profit without eflfort) if you let your customers know you can perform this service for 

 them. To receive your share — well, The Review's department for Retailers' cards remains the one 

 way of getting prompt action on the order in hand. 



To be represented costs only 70 cents per week on a yearly order. This is for one-^inch space. 

 Other spaces in proportion. 



Why not send your order today — now — before you forget it? 



ST. LOUIS. 



The Southwestern Market. 



There seems to be plenty of stock at 

 the wholesale markets. Fancy grades 

 of roses and carnations, however, are 

 scarce in comparison with other stock. 

 The retail trade is, of course, quite dull, 

 as the flower-loving people have gone 

 north to summer resorts and the only 

 thing that keeps the florists going is 

 funeral work, which has been plentiful. 

 The wholesalers say that the demand 

 for white flowers has been steady all 

 week and that good stock sells readily 

 at any price. 



The growers are about ready to pull 

 out the old stock. Prospects are that 

 3tock is going to be scarce, as the field- 

 grown stock is poor, owing to so little 

 rain. They "will begin to cut gladioli 

 from the outside this week and then 

 the supply will be heavy. 



Prices on all stock coming in are low. 

 Sweet peas have gone to the bad and 

 carnations are small in flower. Boses 

 are about the best flowers that come 

 in at present and the demand for them 

 has been heavy. The store men keep 

 themselves busy cleaning up and mak- 

 ing necessary alterations during the 

 dull summer months. 



Various Notes. 



Harry Balsley, of the Detroit Flower 

 Pot Co., spent a few days here last 

 week. 



The staff of the Windier Wholesale 

 Floral Co. spent the Saturday half- 

 holiday at the baseball park, watching 

 thj Cardinals and the Pirates. 



Since the season closed, F. C. Weber 

 has had a force of carpenters at work 

 building a new office and other neces- 

 sary improvements. 



Otto Bruenig, of the H. G. Berning 

 force, is on his vacation and is taking 

 a trip east for ten days. He is a 

 brother to Mrs. Berning. 



City Forester Jule Koenig spent Sat- 

 urday, June 28, at Collinsville, 111., with 

 a party of Masons doing degree work 

 for a local lodge there. 



David Geddes says one must read The 

 Review from the first to the last page 

 or he will miss a lot of good things. 

 What is the other fellow doing? 



William Ossick, chairman of the 

 trustees, says that a number of special 

 picnic prizes have been offered by the 

 local florists, but more can be used. 

 Arrangements are all completed for the 

 annual outing July 17. 



Edwin Denker, state vice-presidept 

 of the S. A. F., reports that the St. 

 Louis convention party will travel by 

 boat. The fare will be $28 for the I 



This is one of a series 

 of paid ads that Penn 

 the Florist, of Boston, 

 is publishing weekly, 

 alternating in the three 

 florists' papers, to be- 

 come better acquainted 

 with the Florists of the 

 country. These ads 

 have been published 

 daily in the different 

 Boston papers. Any 

 Florist desiring to use 

 same in their home 

 towns, may do so with- 

 out further consent. 

 These ads have been 

 the means of establish- 

 ing our present great 

 volume of business. 



'rfr^^tf9:f39Jjjjj^jj^^j9»i99^ij 3 ^ j^^j>^>^/» 



"Bon 

 Voyage*' 



AFTER t h e 

 pier is lost to 

 view and the last 

 glimpse of shore 

 is merged in the 

 haze of the 

 ocean, the flow- 

 ers remain with 

 their delicately 

 spoken sentiment 

 of "Bon Voy- 

 age." 



// tUcy are Peon's 

 Flowers the fare- 

 Ji'ell message Kill 

 be received in per- 

 fect condition and 

 last longest. 



Flowers Tolo«ropk«d to All PmtU in iho Vailod Suio* 



43 BROMFIELD STREET 



Telephonet 838-839 Fort Hill 



NEW YORK 



WIr 



MAX SCHLING 



ORDERS 

 FOR 



™, . . ^*? WMt; 89th Str««t. adlelnins Plaza Hotal 



Best Florists In the States as References EUROPEAN ORDERS EXECUTED 



Established 1857. 



'ImM 



737-739 Buckingham Place 



L.D. Phone PHlPAOn 



U12 Oraceland V.niV.»i^\»V^ 



Send U9 your retail orders. We 

 have the best facilities In the city 



CLEYELANB 



J. N. GASSER CONPANY 



EUCLID AVENUE 



W« (row th« best off everything In 

 CUTPLOWCRS. 



