>i; .;"-': ';- "i .^-Tf^"^ r'^-rr':'^rKr-;^^Vr.^:'ff:r-v^ 



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The Florists^ Review 



Jolt 17. 1913. 



MAKE THE SUMMER 

 PROFITABLE 



DULiLi I I IVIES can be made productive by the Progressive Florist. 

 Remember that THE RUSH SEASON comes quickly. 



By utilizing the time, allowed by the lull in the Social Season 

 nd Floral Activities, in preparation for Fall Business, 



ROFITLESS MONTHS BECOME PROFITABLE ONES. 



Order your stock of Maffnolias, Cape Flowers, Oak Leaves, Immortelles, Ruscus, Etc., 



AND GET BUSY NOW. 



. RICE COMPANY 



-%^THE LEADING FLORISTS' SUPPLY AND RIBBON HOUSED | 



1220 RACE STREET PHILADELPHIA, PA. 



Shall our "Willing Helper" Katalog visit you? 



Mention Th« BtTlew when yon write. 



M^^^r-im 



BUY RIBBONS AND CfllFFONS NOW. 



General conditions have caused a shortage in desirable merchandise. Our 

 customers are indeed fortunate that our stocks are so adequate. We are constantly 

 being reminded that OUrs is the most complete stock of florists' ribbons and chiffons in 

 America, at prices beyond the reach of competition, and we are 

 delivering the goods. 



Samples submitted or one of our representatives will call 



upon you. 



WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 

 19-21-23-25 fasl 24th Street NEW YORK 



F.LC. 



STANDS 44 

 FOR 



Fast Edge Chiffon" 



Ties a stiffer bow than any chiflon yet made. Ask 

 our salesman to show you our 



FAST EDGE "HOLD UP" CHIFFON 



LION ft COMPANY, 213 Fourth Ave., NEW YORK 



M tntlon Tbe Barlew when yon write. 



