Jlly 31, 1913. 



The Florists' Review 





liX^^^ 3i^ }i.irsfrsfrsjrsfrsssL:k5LJi3:s5LSS^ 



THE RETAIL 



FLORIST 



^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^S 



pggS 



DESIGNS OF IMMORTELLES. 



A florist is occasionally* called upon 

 to execute work to be used under con- 

 ditions which no ordinary materials 

 will stand. It is then that he must 

 exercise that ingenuity which shows 

 him to be above the ordinary. H. E. 

 I'isher, of Marysville, Kan., received an 

 order for floral pieces for the reunion 

 of Kansas and Nebraska soldiers, which 

 lasted for four days of hot July weather 

 in torrid Kansas. The two illustrations 

 on this pape show the pieces he fur- 

 nished. They are both made of im- 

 mortelles, with magnolia and cycas 

 leaves for the background. 



To the people at the reunion the de- 

 signs were quite novel. The question 

 on their lips was, "Why don't they 

 wilt?" They had not seen immortelles 

 used in this manner before. As Mr. 

 Fisher has no shop uptown, he got 

 permission to place the pieces in the 

 show window of one of the large up- 

 town stores. The designs proved to 

 be an attractive display for the store 

 and a splendid advertisement for Mr 

 Fisher. 



THE LAW IN CHICAaO. 



Prohibits Second Use of Wire Work. 



There are constant complaints that 

 funeral work is taken from the ceme- 



An Indestructible Design. 



♦eries nnd the wire work and perhaps 

 the moss used again and again. In 

 f^ome cases the cemeteries are accused 

 of selling the designs after the flowers 

 have perished, and in others it is al- 

 leged the cemetery employees give the 

 "laterial to sonje favored florist. Of 



..I I 



li? 



■Anv-i.i; 



course no first-class florist would know- 

 ingly use a piece of wire that had al- 

 ready made a trip to the cemetery, but 

 there are, unfortunately, those whose 

 perceptions are not so keen and whose 

 thought dwells more on the pennies 

 thus picked up than on the greater loss 

 which would ensue should the practice 

 become known to their customers. 



In Chicago the matter is covered by 

 law. The ordinance was adopted by 

 unanimous vote of the city council and 

 no doubt a similar ordinance can be put 

 through in any city where there is 

 need for it. The ordinance is as fol- 

 lows: 



An Ordinance 



Belating to the disposition of floral de- 

 signs in cemeteries. 

 Be it ordained by the city council of 

 the city of Chicago: 

 Section 1. That it shall hereafter 

 be unlawful for a superintendent, man- 

 ager or person in charge of any ceme- 

 tery located within the city of Chicago, 

 to permit any wire floral design, moss 

 or other substance used in the making; 

 and filling of the same, when such floral 

 design has been once placed upon or ad- 

 jacent to the grave of any person buried 

 in such cemetery or in any vault in such 

 cemetery in which any dead body has 

 been placed, to be removed from such 

 cemetery, except for the purpose of de- 

 stroying such floral design, moss or other 

 substance used in making and filling 

 the same. 



It shall be the duty of the superin- 

 tendent, manager or person in charge 

 of every cemetery located in the city of 

 Chicago to destroy or cause to be de- 

 stroyed by fire, so far as possible, all 

 floral designs, together with the moss 

 and other substance used in making and 

 filling the same, within ten (10) days 

 after such floral designs have been 

 placed upon or adjacent to the grave 

 of any person buried in said cemeter}-. 



Sec. 2. It shall be unlawful for any 

 person, firm or corporation to sell, of- 

 fer fpr sale or to purchase, receive or 

 remov>! from any cemetery located 

 in the city of Chicago, excepting for 

 the purpose of destruction, any wire 

 or floral design, moss or other substance 

 used in filling the same, when such 

 floral design, moss or other substance 

 has been once placed on or adjacent 

 to the grave of any person buried in 

 such cemetery in which any dead body 

 has been placed. 



Sec. 3. Any person, firm or corpora- 

 tion who violates, neglects or refuses 

 to comply with or who resists or op- 

 poses the enforcement of any of the 

 provisions of this ordinance shall be 

 fined not less than $10 nor more than 

 $200 for each offense, and every such 

 person, firm or corporation shall be 

 deemed guilty of a separate offense for 

 every day such violation, neglect or 

 refusal shall continue. 



Sec. 4. All ordinances or parts of 



ordinances inconsistent wilh this ordi- 

 nance are hereby repealed. 



Sec. 5. This ordinance shall be in 

 full force and effect from and after 

 its passage and publication. 



THOBOUOHNESS. 



Lack of thoroughness is an extremely 

 common fault, among florists as among 

 others. 



Thoroughness practically measures the 

 difference between the average and the- 

 highly successful man. 



If you wish to pass the other work- 

 ers think in this way: "The average- 

 person is not thorough, therefore even 

 a little thoroughness will surpass him."' 



This thought should inspire any am- 

 bitibus florist to be thorough. 



Most of the people in the ' ' average ' ' 

 class are content to let well enough 

 alone and say, "That's good enough"; 

 instead of saying, "I can do that bet- 

 ter and I will do it better. ' ' 



There comes a time when every flo- 

 rist's work is put to the test and it is 



Flag: Mad£ of Immortelles. 



then that the thorough man jrets the 

 credit. 



Whether it be an imlividual or a 

 business, some day the credit will come 

 for doing everything a little hit bet- 

 ter than the other fellow and the re- 

 ward will be immediate. 



FATHERS' DAY AGAIN, 



The following letter has been re- 

 ceived from a widely known retail 

 florist: 



W(> are enclosing n Iraf of I.esUf's Weekly 

 which gives an Ulustration of the originator of 

 Fathers' ilay. If It can be worlced up the same 

 as Motl.'ers' day. that would mean another big 

 day for the floilsts. I am sure The Kevlew 

 deserves a great deal of creillt for pushing Moth- 

 ers' day the way it did. and I thinl£ Fathers' 

 (lay could he maile just as big a day with the 

 proper rdvertlslng. for there are a good many 

 customers who have asl<ed, "When is b'athers' 

 day?" and thought there should be one. 



Leslie 's Weekly for July 24 contained 

 a page of pictures of "People Talked 

 About." Under one of them it said: 



TUt; ORIGINATOR OF FATHERS' DAY. 

 Mrs. .John Bruce Dodd. of Spokane. Wash., 

 who suggested the idea o.f I-'uthers' day with a 

 view of Impressing paternal resiHinsibillty and 

 equality in the home. .\n organization has beetk 

 formed to promote wide observance of Fathers' 

 day on the second Sunday in June. 



The ' ' originator ' ' of Fathers ' day^ 

 and its ])romoters, although they will 

 have nothing coming to them on the 



