18 



The Florists' Review 



Jdly 81, 1913. 



THE FLORISTS' REVIEW 



Founded. 1897, by G. L. GRANT. 



PUBLISBXD XVKBT THUBSDAY BY 



The FLORISTS' PUBLISHINQ CO. 



S30-S60 Caxton BuildiuK, 



SOS South Dearborn St., Cbicago. 



Telephonk, Harbison 5429. 



BZaiBTEBSD OABIiK ADDBEC8, n.OBVIEW. OBIOAOO 



New Tobk Office: 



1810 Forty-Ninth St , Brooklyn. N. Y . 



Xklbphonx, 2632 W. Borough Fark. 

 J . AUSTIN bHAW, MaNAOER. ^ 



Subscription price, tl.OO a year. To Canada, $2.00 

 To Europe, t'iM. 



AdvertielnK rates quoted upon request. Only 

 strictly trade advertisluK accepted. 



AdrertlBt-nients must reach us by 5 p. m. Tuesday, 

 to insure insertion In the issue of that week. 



Entered as second class matter December 3, 1897. 

 at the post-office at Chicago, 111., under the act of 

 March 3. 1879. 



This paper Is a member of the Chlca«ro Trade 

 Press Association. 



- CONTENTS 



The Retail Florist 7 



— Designs of Immortelles (illus. I 7 



— The Law in Chicago 7 



— Thoroughness 7 



— Fathers' Day Again 7 



— Syislem in Advertising 8 



— A Charleston Retailer (lUus. ) S 



— How About This? S 



Uaker at Gettysburg (illus.) 8 



Mr. Elsele Talks 8 



Small-r^aved Cyclamen 



News From the Convention City (lUus.) 10 



— What Is at Minneapolis 10 



— Society of American Florists 10 



— Twin City Florists' Clubs 11 



— Iowa to Minneapolis 11 



The Trailing Coleus 12 



Roses — American Hose Society 12 



— Rose Plants to Be Moved 12 



— Leaf-Rollers on Roses 12 



— Beauties Losing Foliage 12 



— Hardy Roses 12 



Short Growth of Smllax 13 



New San Diego Greenhouses (illus. ) 1.3 



Excessive Root Growth i:{ 



Stem-Rot on Asters 13 



Their First Jasmine Crop (illus.) 14 



Oerberas for Winter Blooms 14 



More St. Ix)uis Workers (illus.) 14 



More Wells Notes 14 



C. .W. McKellar (portrait) 15 



Carnations — Renewing Carnation Soil 10 



— Carnations on Solid Beds 10 



— Hardy Vienna Carnations 10 



— .\m( rican Carnation Socict.v Hi 



New York Iti 



Obituary — Jacob Cramer i" 



Chicago 18 



Providence, R. I :i:4 



EvansviUe. Ind 2« 



Pittsburgh 27 



Milla.l.'lp|.|a 2S 



Siirtnifleid. Mass 29 



Boston 30 



Cleveiand 32 



Kansas City 33 



■'"olei" (» 34 



DenTer 36 



•Ml< ♦ •• l':i 38 



8t. LonU 39 



Seed Trade News 46 



— Corn in Nebraska 46 



— v'Jood Peoiie Have Bad Vetch 46 



— - ^'(•eil Grown in lilaho 48 



— Sliipmenta of Harrisll 50 



— t lench Bulbs .50 



— Dry in the East 50 



— Dutch Bulbs 52 



— Field Is Traveling 52 



Pacific Coast Department 54 



— Portland, Ore ti4 



— Ix)8 Angeleg.. <Ja\ 54 



— Seattle. WVsh. 55 



— San Ftaircl*co,-iDal 55 



Rooting Glory of Cincinnati "H 



Bordeaux Mixture 56 



News of the Nursery Trade 62 



— I'rotectlve Association 62 



— T''e Ranere Red Raspberry 62 



— Illinois Society Meets 62 



— Idaho Nurserymen Meet 62 



— These Are KxdiKleil fi2 



— Alabama Inspection Begun 62 



— Propagation of Shrubbery 62 



— Spokane to Fight Pests 63 



Nashville, Tenn 64 



Rochester, N. Y 66 



Detroit 68 



Groenhons? Heating 78 



— Smokeless Coal at Chicago 78 



— Boiler* Going to England 78 



— Greenhouse and Hotbed 78 



— Steam for One Rose House 80 



Springfield, 80 



Indlanapiolis 84 



Golombns, 86 



Cincinnati 88 



BOOIETY OF AMEHIOAV FLORISTS. 

 Incorporated by Act of Congren, March 4. UOl. 



Officera for 1918: President. J. K. M. L. 

 Farqutaar, Boston, Mass.; Tice-presldent. Theo- 

 dore Wlrtb. Minneapolis: secretary, John Tonne, 

 64 W. 28th St., New York City; treasurer. W. F. 

 Kastlng, Buffalo. 



Twenty-ninth annual convention, Minneapolis, 

 Minn., August 19 to 22. 1918. 



Index to Advertisers 



Page 90 



RESULTS. 



We give them. You get them. 

 We both have them. 



This is the busy season for the Want 

 Ad and For Sale Department. It's worth 

 watching. 



A NOT bad way to get rid of sow bugs 

 is to turn the hens loose in the green- 

 houses in summer. The hens will enjoy 

 it and the florist can go on vacation. 



It has become fairly well recognized 

 that cash and credit are absolutely and 

 wholly matters of habit. You can shape 

 the habits of your customers if you try. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 'i'he Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Nicotine insecticides are a little less 

 scarce than they were; the manufacturers 

 are getting into better shape, although the 

 supply of raw material still is on the 

 short side. 



There are vehement objections to the 

 changes in the parcel post regulations 

 ordered by the postmaster general. They 

 appear, however, to promise an improve- 

 ment in the service given florists. 



The Mrs. Russell rose already has 

 made a reputation as a keeper. The 

 wholesalers who cater to the shipping 

 trade think it will prove a decided ac- 

 quisition on this account. 



It will be interesting to note if a 5-day 

 trade convention can hold the attend' 

 ance from start to finish. The American 

 Carnation Society, a body that has a 

 reputation for activity, tried a three days ' 

 convention and found it one day too long. 



Now that the flower is enjoying such 

 an advance in popularity there is demand 

 for another name for the plant: Snap- 

 dragon is too plebeian; antirrhinum, too 

 difllcult; snap, too slangy. According 

 to some of those who believe snapdragons 

 would sell better with a more euphonious 

 cognomen, it can not be true that "a 

 rose by any other name would smell as 

 sweet. ' ' 



There is nothing to indicate that the 

 florists ' business is otherwise than in the 

 same prosperous condition as in the last 

 ten years, the rate of growth being more 

 rapid than ever. While there have been 

 a number of failures since Easter, they 

 appear to be due to well recognized causes 

 individual to the business involved and in 

 no way affecting the trade as a whole. 

 The wonder is, really, that the business 

 failures in the trade are so few. 



THE SPBINO FLOWEB SHOW. 



The management of the International 

 Flower Show, which is to be held next 

 March in the New Grand Central Pal- 

 ace, at New York, is in hands which 

 assure a display of more than ordinary 



quality and lead the trade to set hitrh 

 expectations on the show next spriir^. 

 Names familiar to the trade in con- 

 nection with previous shows appear on 

 the list of the committee. 



The ofl5cers of the committee aie: 

 Chairman, F. R. Pierson; secretary 

 John Young, and treasurer, Frederic H. 

 Newbold. The other members are Pat- 

 rick O'Mara, Joseph A. Manda, James 

 Stuart, George V, Nash, Dr. N. L. Brit- 

 ton, Theodore A. Havemeyer, CharU^e 

 H. Totty, W. A. Manda, William Duck 

 ham, Harry A. Bunyard, Frank II. 

 Traendly, Wallace R. Pierson and Julius 

 Roehrs, Jr. 



"THERE'S A REASON." 



That is what Mr. Post says. We can 

 be more definite and say here's the 

 reason why advertisements in The Ee- 

 view pay advertisers and pay them ex- 

 tremely well. The paper whose read 

 ers are buyers, and constant buyers, 

 will always bring results to those who 

 have something to sell: 



I think your paper one of the best, and the 

 classified advertisements are worth the price 

 of the paper to me. — W. E. Fryer, Mantorviiie, 

 Minn.. July 21, 1913. 



Enclosed find another dollar for Review. 

 We need it. It is good. — Mrs. C. 0. Arnold, 

 North Judson, Ind., July 22, 1913. 



CHICAGO. 



The Oreat Central Market. 



Prices have been firm for the last 

 week, due mostly to the lack of stock 

 and some increase in the demand. In 

 the matter of supply, the market is lit- 

 tle better off than at the time of last 

 report. Roses have experienced quite a 

 run for the last ten days and in these 

 the prices obtained have stiffened con- 

 siderably. This was the case July 25 

 and 26, when the wholesalers found it 

 diflicult to supply much of anything and 

 the local retailers were willing to pay 

 for good flowers of either long or short 

 stem. It nevertheless is true, and fre- 

 quently commented on, that the prices 

 are not up to those of other years when 

 . good roses were scarce in summer. In 

 other flowers, conditions were hardly 

 any better. While asters are on the in- 

 crease, there are few first-class ones to 

 be had. Each day, however, finds some 

 little improvement and increase in the 

 aster shipments, and the wholesalers are 

 encouraged to believe there will be 

 plenty in a few days. Gladioli are com- 

 ing along more freely, but even of these 

 there are hardly enough to meet the de- 

 mands, as the crops have suffered from 

 the unfavorable weather. 



Young Beauties have been cut in in- 

 creasing numbers for the last few days. 

 While most of them are no longer than 

 the ordinary Killarney, the wholesalers 

 have demanded and received prices that 

 look good by comparison with those of 

 the first part of the month. Neverthe- 

 less, it is not possible to clean up at the 

 prices that usually have ruled in sum- 

 mer. Killarneys have been short in 

 length and the better grades are hard 

 to find. Bulgarie, Sunburst and Rich- 

 mond are in evidence, but, like the other 

 varieties, there are not enough of the 

 longer stems to please either the buyers 

 or the wholesalers. Russell and Milady 

 are beginning to attract attention. Car- 

 nations are out of the question and the 

 few that are on the market are quickly 

 taken if they show any quality at all. 

 They scarcely merit mention at the 

 present time. Sweet peas are not at- 



