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Aioi-BT 14, 1913. 



The Florists' Review 



« 



Tliefe are Teh Good Reasons Why the 

 New Scarlet Bedding Geranium 



"HELEN MICHELL" 



Surpasses all other Bedding Geraniums in commerce at present 



Reason No. 1. In brilliancy 

 of color. There is no brighter scarlet 

 known than is possessed by this novelty. 

 The color is clear through with no other 

 tint to mar the brilliant effect. 



Reason No. 2. In size of 

 bloom. The individual florets meas- 

 ure invariably 2^2 inches across, and 

 the entire clusters average o^u inches 

 in diameter, with many reaching (> 

 inches. This size of bloom is its natural 

 character and is not produced by feed- 

 ing or disbudding. 



Reason No. 8. In number of 

 closters to the individual plant. 



Any young plant in 8^2 or 4-inch pot 

 will, when fully developed, show 3 or 

 more gigantic flower heads with addi- 

 tional buds to follow; larger plants, as 

 (>inch pots, will often show from o to 7 

 heads; plants grown outdoors flower so 

 freely that little foliage can be seen. 



Reason No. 4. In vigor or 

 streng^th. The plants from the very 

 beginning show splendid health by a 

 lustrous foliage and sturdy stems. At 



no time, though, is this robustness objec- 

 tionable, as it does not lead to coarse 

 foliage or lanky growth. 



Reason No. 6. In earliness of 

 bloom. On March 20th we had our 

 houses photographed, showing every 

 plant of "Helen Michell" in full bloom. 

 These houses are kept at a temperature 

 of 00^ at night. This great early flow- 

 ering feature is of an unusual import- 

 ance to the commercial man. as he can 

 clean up his houses a month before the 

 usual time and get ready for his next 

 crop. No more disappointment to have 

 geraniums not in bloom in time. 



Reason No. 6 In constancy of 

 bloom. This novelty has been under 

 our own supervision now for two con- 

 secutive seasons, and never once have 

 the plaht^ ceased to bloom profusely, 

 no matteij whether we had continued 

 drought or Sunshine or an abundance of 

 rain. ; • - - 



Reason No. 7. In propag^ating 

 qualities. On account of its easy 

 branching habit more cuttings can be 



made of a single plant than from any 

 other variety. 



Reason No. 8. In its ability 

 to retain its brilliancy of color 

 in either rain or shine. There is 

 no off-season with flowers. Sunshine 

 and plenty of it is its delight. At no 

 time are the beds more brilliant than 

 after a continued dry hot spell, nor are 

 rainy seasons marring to its beauty. 



Reason No. 9. In not turnings 

 bUck after a rain. Rain never 

 blackens or rots the flowers. The flow- 

 er heads being oval in shape throw off 

 the rain, the flower petals gradually 

 fade and die off, thus doing away with 

 the cleaning of the black flowers after 

 a rain. '^''^ > ' 



Reason No..^0. Tn its even 

 gro-win^ habit. The plants are 

 compact in habit and semi-dwarf, and 

 if plants for bedding are used from the 

 same size pot, from the very beginning 

 the bed has the appearance of bein^ 

 trimmed like Coleus, as all flowers 

 appear exactly in the same height. 



R. VINCENT. JR., SONS, SAY 



White Marsh. Md., June 10. 1912. 

 Gentlemen:— We take pleasure in assuring you that we 

 were very favorably impressed with the new GERANll'M, 

 "HELEN MICHELL." It certainly possesses merit of txcep- 

 tionai value to the grower, and we are confideDt it will 

 immediately find its place among the leading class of 

 Geraniums. Respectfully yours. 



R. VISCENT. JR.. SONS. 



^ ^ . ROBERT CBAIQ CO.. SAY 



Philadelpbia, June 15. 1912. 

 Gentlemen:— Relative to the new Oeianium, "Helen MU-hell," 

 which was shown to as a few days acto. would say that we consider 

 this variety a GRKAT IMPROVKMENT over \ lphnni*<- Rlcar«l. 

 The flower Is borne on a lonjr, stiff stem, Is MUCH L.^RCJKR than 

 the Ricard variety, anfl the color Is superh. It appeared to us 

 to be H very VIGOROUS GROWKR and UNU.SUALLY FREE. We 

 have known of this variety for the past two years, and think it will 

 l>e one of the Krandest hedders in commerce. 



Yours truly, ROBERT CRAIG CO. 



Florists attending the Convention at Minneapolis will find a massive bed of the new 



"QERANIUM HELEN MICHELL" 



in the outdoor exhibit of the S. A. F. & O. H. Call upon our representatives to show you 



our exhibit and the merits of this novelty. 



Lilium Harris!! and Formosum, Roman Hyacinths, 

 Paper White Narcissus, Callas, Freesias and Alliums 



READY FOR DELIVERY 



WRITE FOR OUR FALL CATALOGUE 



WE OFFER $60.00 IN GOLD (first prize), for 

 the best pot (single plant) of this new Geranium, 

 with additional prizes of Gold Medal (second prize), 

 and Silver Medal (third prize), to be competed for 

 in June. 1914. I>ate and place to be announced later. 



Tbis novelty will be disseminated in January. HO 4, 

 from 2'4-inch pots, each. 25c; 1t250 per dozen; $1').o6 

 per 100: $12').00 per 1000. (1 supplied at dozen rate, 

 25 at 100 rate. 250 at 1000 rate. Orders will be filled 

 in rotation as booked, so order early. 



HENRY F. MICHELL CO. 



518 Market Street, PHILADELPHIA, PA. 



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