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AOGHST 14, 1»13. 



The Florists' Review 



39 



The Right Display Is the Big Secret of 



Success In Your Business 



Maybe you've never looked at this Refrigerator question in its 

 true light. Getting the right flowers is only half the battle. 

 Selling is your big proiwsition. 



A McCray Refrigerator 



will play a vitally important part in getting your flowers into 

 your customers' hands and getting their money into your cash 

 drawer. Hundreds of florists have. found this out to. their 

 steadily growing profit. They've found that in addition to 

 savin}; them big money, the McCray has boomed business 

 with A rush— by keeping the flowers in the beauty and fresh- 

 ness of perfect condition— and by displaying them with the 

 very limit of attractiveness. 



Write for our Catalogue No. 73, which gives all the facts— lots 

 of useful information which you should have whether you're in 

 the market now or not. 



Alexander McConnell of New York City, whose refrigerator |is 

 shown in the cut, writes us as follows: 



"The rcfrlgrerator you Installedln our place of buBlness has been very satlafac- 

 tory In every particular. The flowers retain their freshness and color. The 

 refrigerator Is ventilated In bo saUsfactory a manner that the i^lass la never 

 covered with moisture; consequently the stock can be Inspected without 

 opening the doors. The box is also economical In its requirement of ice." 



McCRAY REFRIGERATOR CO. 



568 LAKE STREET, KENDALLVILLB, IND. 



CHICAGO OFFICE, 198 North Wabash Avenue NEW YORK OFFICE. 231 West 42nd Street 



Mention The Revl<»w when von write 



the local wholesaler is having an ex- 

 ceedingly fine trip through the west. 

 Denver, Colorado Springs, Glenn Springs 

 and Salt Lake City have been visited 

 and at j)re8ent the wonders of Yellow- 

 stone park are being viewed. Miss 

 <5unterberg will reach Minneapolis in 

 time for the convention. 



Miss Schafer, of Bassett & Wash- 

 burn's office staflF, is back after two 

 weeks' rest and Miss Harper started 

 August 11 on a lake trip of the same 

 duration. 



A new begonia, which will be on ex- 

 hibition at the convention, is on display 

 in the street window of A. Henderson 

 & Co. It is called the Begonia 

 Lloyd i and is grown by John R. Clark, 

 gardener for George F. Getz, Holland, 

 Mich. The variety is taller and more 

 free in bloom than the ordinary tuber- 

 ous-rooted begonia. Its height is about 

 the same as a fuchsia. A. Miller has 

 returned from Union Pier, Mich., where 

 he spent last week. 



Charles Erne says the work of get- 

 ting the general line of supplies in 

 shape is so heavy 'that he hardly ex- 

 pects to get away for the convention, 

 although he may be able to put in a 

 couple of days there. The firm is well 

 satisfied with the way the supply end 

 has picked up. 



A. A. Lavaque, of the Pittsburgh 

 i^'ate Glass Co., is at Denver this week 

 With the famous drill team of Engle- 

 wood Commandery, Knights Templar. 



The Horticultural Society of Chicago 

 will have a show on at the Art Insti- 

 tute August 14 and 15; gladioli, astew, 

 perennials, etc. Hours 9 to 6. . - 



Otto Wi JVeae calls at*ei»Hon that 

 t^oehlmann Bros. Co. cut their first iii- 



Points the Way 



The best informed florists 

 have found that 



BuchbinderRefri^erators 



are the most efficient and economi- 

 cal—they fulfill every need. 



Selling Value 



of your flowers is lost ^nd profits 

 dwindle if yonr toe box litis to main- 

 tain the desired temperature. We 

 build them to suit your requirements. 



Write for Catalocue 



Bnchbinder Bros. 



S20 Hihnikee Are., CUCAGO 



Mention The Ravlaw when you writ*. 



**■ 



door carnations of the season August 

 12, while replanting operations still 

 were going on at the greenhouses. 



John Kruchten never loses a chance 

 to get out in the country with his re- 

 cently acquired motor and he finds it 

 possible to make a call on a grower 

 without much loss of time. 



The Cook . County Florists ' Associa- 

 tion will hold its regular meeting to- 

 night, August 14, at the Tavern. The 

 picnic is set for September 7, at Kart- 

 hauaer's grove, Rogers Park. 

 -Sidney Baehbinder says his factory 

 force is working full time this summer. 



FORT SMITH 



FLORISTS' 



REFRIGERATORS 



= KCKP FLOWERS PERFECTLY = 



Because they maintain a correct 

 circulation of cold, dry air. 



Proper insulation, substantial con- 

 struction and beautiful finish. We 

 satisfy the most critical buyer. 



Write for catalogue and prices. 

 Special designs built to order. 



Ft. Smith Refrigerator Works 



FORT SMITH, ARK. 



CHICAGO office: 

 202 AUas Block, Cor. Wabash and Randolph 



Mention The R^rlcw when yoo writ*. 



Usually the heated months are dull, but 

 this year is an exception. C. L. Oaborn, 

 of Sidney, O., ordered a Buehbinder 

 refrigerator August 7. 



H. H. Wilkerson is again at the helm 

 at Henry Wittbold's establishment af- 

 ter a vacation of ten days, spent in 

 various parts of Indiana. 



Curtis H. Kindler, secretary of the 

 Raedlein Basket Co., will leave for Min- 

 neapolis August 17. He will be accom- 

 panied by two salesmen, Theo. B. 

 Schellsinger and A. F. Longren. This 

 concern has made preparations for aa 

 extensive display. 



