14 



The Florists' Review 



August 21, 1918. 



IMPROVE YOUR STORE 



There is nothing so essential as an 

 up-to-date display Refrigerator. It's 

 one of the main factors in the present 

 day merchandising of flowers. The 

 new Buchbinder models have a mark 

 of distinction that cannot be found in 

 any other make. A new one will save 

 ice bills too. 



Send for a catalogue. 



It's your catalogue, not ours. 



It was printed for you. It's a new 

 1913 catalogue on Refrigerators for 

 florists. 



The discount idea is excellent 



BUCHBINDER BROS., 520 Milwaukee Avenue, CHICAGO 



MANUFACTURERS FLORIST REFRIGERATORS 



The Right Display Is the Big Secret of 



Success In Your Business 



Maybe you've never looked at this Refrigerator question in its 

 true light. Getting the right flowers is only half the battle. 

 Selling is your big proposition. 



A McCray Refrigerator 



will play a vitally important part in getting your flowers into 

 your customers' hands and getting their money into your cash 

 drawer. Hundreds of florists have found this out to their 

 steadily growing profit. They've found that in addition to 

 saving them big money, the McCray has boomed business 

 with a rush— by keeping the flowers in the beauty and fresh- 

 ness of perfect condition— and by displaying them with the 

 very limit of attractiveness. 



Write for our Catalogue No. 73. which gives all the facts— lots 

 of useful information which you should have whether you're in 

 the market now or not. 



Alexander McConnell of New York City, whose refrigerator is 

 shown in the cut, writes us as follows: 



"The refrlKerator you installed In our place of business has been very satisfac- 

 tory In every particular. The flowers retain their freshness and color. The 

 refrigerator Is ventilated In so satisfactory a manner that the glass Is never 

 covered with moisture; consequently the stock can be Inspected without 

 opening the doors. The box is also economical In Its requirement of ice." 



McCRAY REFRIGERATOR CO. 



568 LAKE STREET, KENDALLVILLE, IND. 



CHICAGO OFFICE. 158 North Wabash Avenue NEW YORK OFFICE, 251 West 42nd Street 



