SepteMBe'k 18, 1913. 



The Florists* Review 





The Roses of 

 New^ Castle 



for years have been known all over the 

 United States as the finest produced 



ITARTINQ FROM THE TIME WE BUILT THE FIRST 

 LITTLE GREENHOUSE, they attracted attention of the 

 trade by their superior quality, until the words " Heller's 

 Roses" and '' New Castle Roses " became famous. The soil here 

 seems to be different from other soils = -a heavy clay loam 

 that produces strong growth and roses of unusual lasting quality. 



Until this year, most of our roses have been sold through 

 wholesale houses on commission. This year we sell practically 

 all of our product direct to the dealer. Our new customers 

 express themselves as highly pleased, even during such hot 

 weather that it was difficult to make 

 roses keep under very best conditions. 

 But we ship as far as Dakota on the 

 north and New Orleans on the south 

 regularly. Surely, this is proof of good 

 stock. 



isj 



BESIDES, we make prices by the 

 month = = low prices, too. You can figure 

 ahead and know what to expect. 



PRICE LIST 



AMERICAN BEAUTIES 



lo to 20-inch s c 



24-inch 10 c 



80-inch 12I2C 



:5(>-inch 15 c 



SUNBURST ana WARD 



The best yellow roses, 



li^c. 2c, :ic, 4c and (k; 



Richmond 2 c to He 



Killarney li^c to Be 



Assorted short roses $1.50 per 100 



CARNATIONS and MUMS 



in Season. 



SOUTH PARK FLORAL CO. 



M. HELLER, President 



^^^^^ii?"^- New Castle, Indiana 



