22 



The Florists' Review 



Sbptbmbbb 18, 1913. 



•..CONTENTS.-. 



Index to Advertisers 



Page 98 



CONTENTS 



The Retail Florist 



— Crotou Foliage and Flowers (lUus.) 9 



— The Latest Paris Fad « 



— The Commonest Swindle 9 



— Privilege 9 



— A New Ilampshlre Cup Winner (lUus.).. 9 

 Hoses 10 



— Wintering KlUarncy Roses 10 



— Mildew on Hoses 10 



— Mildew on Hardy Roses 10 



— Transplauted Hoses Dying 10 



— American Rose Society 11 



Average Date ol First Killing Frost (lllus.).. 11 



New York Federation Meets 11 



Leaf Spot on Pansles 12 



Wintering Hibiscus 12 



Lily Bulbs After Forcing 12 



Violets 12 



— Diseases of the Vlelet (lllus. ) 12 



Business l!:mbarras8ment8 13 



l-'reesias 13 



iallas 13 



Dutch Bulbs 14 



■ — Preparations for i'lanting 14 



— Depth to Plant Rulbs (lllus. ) 14 



Vegetable Forcing 15 



— Tomatoes on the Side (lllus.) 15 



— Lettuce in Tennessee 15 



— Onions for Fall Planting ]r> 



— Drop-leaf of Lettuce 15 



- Cucumber Wilt 15 



— Preparling Lettuce Beds 15 



— Diseased Tomatoes 15 



Dianthus F'rom the Field 10 



Scale on Lilacs 10 



Remove the Canna Seeds 16 



Cleveland the Bright Spot 10 



Frank A. Friedley (portrait) 16 



Boston 16 



Charles E. Russell (portrait; 17 



(Jeorgc W. Smith (portrait) 1" 



Detroit, Mich 18 



Greenwich, Conn 18 



Hartford, Conn 18 



New York 19 



.Xdolph Jaenicke (portrait) 19 



Providence, R. 1 20 



Saginaw and Bay City, Mich 20 



Indianapolis, Ind 21 



Fort Wayne, Ind 21 



Obituary — Constant Ponnet 21 



Why Be Content? 22 



Clilcago 22 



Philadelphia 28 



Rochester, N. Y ;{1 



Newport, R. 1 38 



St. Louis :{8 



Steamer Sailings 44 



^ Pacific Coast Department 40 



' • — Los Angeles 40 



— San Francisco 47 



Montana Florists to Mt»et 48 



Must Toe the Mark 48 



I'l'opagation of Moonvines 49 



Seed Trade News 52 



— French Bulb Shipments .52 



— Bulbs In Holland .53 



— Government Gives Warning 54 



— Dutch Bulbs 54 



— Progress and Prospect .56 



— - Catalogues Received 58 



Denver, Colo 60 



News of the Nursery Trade 06 



• — ^Mississippi Annual Meeting 66 



— Nursery in Receiver's Hands ((7 



— Califomians Plan Meeting 08 



Glen Cove, N. Y 70 



Cleveland, 72 



Syracuse, N. Y 74 



(Jreenhouse Heating 86 



■ — Smokeless Coal at Cliicago 86 



— A Partition is Necessary 86 



— Right Distribution of Pipes 88 



— Heat for Sweet Pea House 88 



— Three Ohio Houses 90 



nttsburgh 92 



Cincinnati 94 



Washington 9(i 



Bay Ci^, Mich. — Of such merit was 

 the gladiolus display of the Bay City- 

 Saginaw Floricultural Society at the 

 northeastern state fair here, that a 

 Detroit man offered $100, besides ex- 

 penses of shipping and packing, to have 

 it sent to the fair at Detroit. The 

 society is composed of florists of the 

 two cities. Its oflBcers are: President, 

 John Irvine, Bay Cityj vice-president, 

 Carl Roethke, Saginaw; secretary, 

 Honry Goetz, Saginaw, and treasurer, 

 Alht'tt B. Boehringer, Bay City. 



THE FLORISTS' REVffiW 



Founded, 1897, by (i. L. GRANT. 



PUBUSHKD BVKHY THURSDAY BY 



The Florists* Publishing Co. 



580-560 Caxton Building, 

 508 South Dearborn St., Chicago. 



Tklkphonk, Harbison 6429. 



BXOIBTKBXD CKBUt ADDRErS, FliOBYIXW. OBIOAGO 



New York Office: 



1310 Forty-Ninth St Brooklyn. N. Y. 



Tkucphonx, 2632 W. Borough i-ark. 

 J . Austin bHAW, Manaoer. 



Subscription price, fl.OO a year. To Canada, $2.00 

 To Europe, $2.60. 



Advertising rates quoted upon request. Only 

 Btrlctly trade advertising accepted. 



Advertisements must reacli \\a by 6 p. m. Tuesday, 

 to insure insertion in the issue of that week. 



Entered as second class matter December 8, 1897, 

 at the post-office at Chicago, 111., under the act of 

 March 3, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



SOCIETY OF AMERICAN FLOSISTS. 

 Incorporated by Act of Cengresi, March 4, 1901. 



Officers for 1913: President, J. K. M. L. 

 Farquhar, Boston, Mass.; vice-president, Theo- 

 dore Wlrth, Minneapolis; secretary, John Young. 

 54 W. 28th St., New York City; treasurer, W. F. 

 Kastlng, Buffalo. 



Officers for 1914: President. Theodore Wlrth, 

 Minneapolis; vice-president, Patrick Welch, Bos- 

 ton; secretary, John Young, 54 W. 28th St., New 

 York City; treasurer, W. F. Kastlng, Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 August 18 to 21, 1914. 



Besults bring advertising. 

 The Eeview brings results. 



Standards now are so high that few 

 novelties measure up to the require- 

 ments for the big sales of a decade 

 ago. 



The way the croton has advanced in 

 popular favor of late has been due, more 

 than anything else, to a conspicuous suc- 

 cess in its culture. 



All of the old settlers tell us the mid- 

 dle west will have a long, cold winter 

 and florists are advised to lay in a good 

 supply of fuel. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



Nine times out of ten, when roses do 

 not thrive, it is a case of too little 

 water. ' ' Soak 'em, Louie ! " is a good 

 slogan for a grower whose plants do not 

 behave as he would have them. 



One of life's little irritations for the 

 supply man is to spend a goodly sum 

 in issuing a catalogue and, a day or two 

 after the book goes into the mails, have 

 the manufacturer of some standard line 

 prominently listed serve notice of an ad- 

 vance in price. 



The prospect is that the supply of 

 boxwood this season will be about as 

 usual. It will be remembered that last 

 season's Christmas shortage was due to 

 bad weather and trouble on the rail- 

 roads, rather than to any curtailment 

 of the supply; after Christmas there 

 was plenty. jJHI J '*! 



It is said that the supply houses are 

 booking many and large orders for red 

 ruscus for Christmas, and that they be- 

 lieve it will be even more generally used 

 than last season. "What this means may 

 be realized when it is stated that several 

 concerns are reported to have sold up- 

 wards of fifteen tons of ruscus last 

 season. 



"How much are my greenhouses 

 worth f" It is a question that comes 

 to The Eeview every few days. Usually 

 there is a list of sizes and more or less 

 of an inventory of contents, but no men- 

 tion ever is made of the factors that 

 really determine value. For inventory 

 purposes, possibly as good a plan as 

 any is to start with the cost of the 

 completed greenhouses and deduct ten 

 per cent each year, in the meantime 

 charging repairs to expense. But the 

 real worth of a greenhouse as a going 

 business is determined by what can be 

 made out of it, and that largely is a 

 personal matter, determined by ability 

 and hustle. 



WHY BE CONTENT? 



Why be content with the volume of 

 business to be had in a limited local 

 retail field when there are the unlim- 

 ited possibilities of the wholesale trade? 



How to get the wholesale orders? 



That's the easiest part. Just work 

 up stock of almost any widely sold 

 plant and tell about it in the Classified 

 columns of The Eeview. 



This is how it works: 



I am sold out of begonias; The Review cer- 

 tainly is a fine advertising medium; it brings 

 results. — James R. Norton, Akron, O., Septem- 

 ber 15, 1913. 



Send out plants that not only are 

 good but which are just a little better 

 than other good plants and in a few 

 seasons come to be entirely independ- 

 ent of the home trade. 



CHICAGO. 



The Great Central Market. 



Stock has shortened up considerably 

 and, with cooler weather holding the 

 crops in check, the situation is now at 

 the point where the wholesaler can have 

 a hand in fixing prices. The change in 

 tim weather had an immediate effect 

 and, especially in Beauties, as the cuts 

 dwindled a stiffening in prices was 

 noted. While there are about enough 

 roses to meet the demand, the quality 

 has greatly improved. There are fewer 

 good asters on the market than a week 

 ago and what good ones arrive are re- 

 ceiving attention from the buyers. 

 However, it still is impossible for the 

 wholesalers to get rid of the large quan- 

 tities of poor asters. Considerable 

 quantities are arriving from New York 

 growers. 



Carnations of the better grades are 

 not any too plentiful. While there is 

 plenty of the medium grade stock, and 

 considerably more of the inferior stock, 

 there is little demand for anything but 

 the best. Cooler weather seems to have 

 cut down the size of the shipments and 

 while asters still hold a certain percent 

 age of the popularity, there are none too 

 many really, good carnations. 



Beauties have shortened steadily for 

 some days and on the heavy shipping 

 days of September 12 and 13 it was^nbt 

 easy to supply the wants of both the 

 out-of-town and local buyers, owing to 

 the small number that arrived. That is, 

 the number was small compared witli 

 the quftotifies tbat were offered a week 

 previous. '%^ith the advance in price 

 some of the local buyers turned to other 

 varieties, but the out-of-town trade, un- 

 aware of the changed conditions, con- 

 tinued to order good-sized shipments. 



Killarney has been in improved de 

 mand since the supply shortened. Ee 

 versing the recent rule. White Killarney 

 has not moved so quickly as the pink 



