28 



The Florists' Review 



Seftbmbku 18, 191S. 



High-grade DAHLIAS 



% A? .'iff- 



$1.50 to $4.00 per 100 ^^^^ 



We particularly wish to emphasize the fact that we can fill orders for large quantiiies, serffiMfflousand of one 

 color. Our growers are confining themselves to the best yarietii*s for cut flower purposes and <^fae best keeping 

 qualities. All orders are delected and packed at the farm. If you are interested in Dahlias.,^ ns mail you our 



tt TOvr t 



special circular describing the best cut flower tarieties of Dahlias, also giving other information 



to handle them. 



40& 



Headquarters for Roses 



When it is Roses you will need this coming season, bear in mind that we have the best and largest supply in this 

 market, offering you many of the newer varieties, such as 



KiUarnej Brilliant and Irish Fire Flame. '^'' 



We will announce later when we are ready to ship them. 



$1.00 to $2.00 per dozen 



BEAUTIES 



The Cut of 100,000 Plants 



When you buy our Beauties you have the assurance of getting the best to be had. Make up your mind to place your 

 order for Beauties with some one that always can give you as many as you want, when you want them, and at the 



lowest market price. 



THE LEO NIESSEN CO., Whoi^ie Fiorisu 



N. W. Corner I2fb and Race Sfs. is si ss PHILADELPHIA, PA. 



Myptlun Tb» tU-Tt^w wb.n yoa writ.. 



PHILADELPHIA. 



The Eastern Market. 



There is a decided improvement in 

 the cut flower market. Orders are com- 

 ing in more freely from out of town, 

 while local buyers display an interest 

 not wholly dependent on mortuary or- 

 • lers. There is so much stock in the 

 market that prices rule low, lower on 

 small roses than during August. Asters 

 of quality are iu demand. The best 

 now come from New York state. Poor 

 asters are plentiful and an awful nui- 

 sance to everybody. Valley has been 

 quite scarce at times. Easter lilies have 

 advanced in price. Cattleya prices bid 

 fair to decline under increased receipts 

 of labiata. Carnations are not yet an 

 important factor. Tuberoses, celosias 

 and anthericums do not sell. Early 

 chrysanthemums are not at their best. 

 Beauties are fine and in moderate de- 

 mand, while oncidiums are eagerly 

 taken. Pink roses are in strong supply.l 

 The shorts go slowly. "White roses and 

 Mrs. Taft are in demand. A few good 

 Richmond are coming into town. 



The cool weather of the last week 

 has been of great benefit to the dahlias. 

 The stock has improved wonderfully 

 and will continue to do so under favor- 

 able conditions. Shipping orders for 

 dahlias are going out to distant points. 

 The flowers are worthy the support they 

 are receiving. The intelligent system 

 of handling now practiced has openod 

 a wide market for the dahlia. 



A Bemodeled Flower Store. 



A. B. Cartledge and J. Liddon Pen 

 nock, trading as Pennock Bros., have 

 .just completed extensive changes in 

 their store at 1514 Chestnut street, mak- 

 ing it probably the handsomest flower 

 store in the country. The crowning 



BERGER BROS 



Offer you a splendid stock of 



DAHLIAS 



All the best varieties. 



» , 



ASTERS : ROSES : EASTER LILIES 



and all kinds of Cut Flowers and Greens 



140-142 N. 13th St - • Piiiladeipliia, Pa. 



glory of the store ♦is the showcase. It 

 is forty feet long, covering the west 

 wall. It is of marble, with mahogany 

 doors and drawers. The case is divided 

 into three electrically lighted compart- 

 ments. It is cooled by a 2-ton ice ma- 

 chine placed in the basement and run 

 by an electric motor. Each compart- 

 ment can be cooled separately if de- 

 sired. There are also coils of pipes for 

 cooling the receiving room back of the 

 conservatory. Next to the showcase 

 are two marble telephone booths, with 



silver mounted fittings and mahogan. 

 mounted glass doors. The mahogan^ 

 ribbon case with glass doors is next ti' 

 the cashier's desk and the oflice on th* 

 opposite side. The counters, or tablet, 

 are of marble; so is the rug-covered 

 floor. The whole effect of white and 

 rich brown is magnificent. The large 

 show window and the conservatory re 

 main unchanged. 



The Oreenhouses at Biverton. 



Tho first thing that naturally sBg- 



