Sbpxhmbbk 18, lOlo. 



The Florists' Review 



LILY BULBS 



Horseshoe Brand lily bulbs are produced and distributed on 

 a broad 'principle that is very easy to understand. 



The efficiency of every bulb depends upon its power to pro= 

 uce flowers under varying and often trying conditions. 



e moment a lily bulb loses its strength it becomes useless, 

 is means not alone the loss of a bulb, but the loss in 

 i^pense of production and the cost of replacement. 



The risk attached to lily bulbs originates from nature and 

 is beyond the control of man, so the best you can do is to 

 minimize it by securing bulbs which will give the best aver= 

 age in flowering results. 



A lily bulb of doubtful origin, cheap in price and unknown 

 in quality, is not only a bad investment in itself, but it crip= 

 pies results of far more value than the cost of several bulbs. 



Horseshoe Brand Qiganteum have proved their average 

 reliability ever since they have been marketed. Nothing is 

 left undone that man can do to improve them. 



An excellent way to get an idea of their value as compared 

 with other brands is to witness the deep satisfaction of those 

 who use them here and abroad == and especially of the largest 

 growers, who pay strict attention to results. 



Eighty-five per cent of the large growers use Horseshoe 

 Brand lily bulbs, and most large growers use them entirely. 

 There's a reason. 



CATALOGUE UPON REQUEST 



RALPH M. WARD & CO, 



Not how cheap. 

 But how good. 



THE LILY HOUSE 



71 Murray Street, NEW YORK 



COLD STORAGE BULBS ALWAYS ON HAND 



