Septembeb 25, 1013. 



The Florists' Review 



Two Grood Reasons Why 



THIS IS A GOOD PLACE 

 = TO BUY ROSES = 



WHY QUALITY ^® probaWy do not grow any better Roses 

 ===== than at many other places, but we claim to 

 grow better Roses than most places. 



But it is in tlie handling after they are grown that we can excel the 

 others. Instead of passing through a wholesale house, they come from 

 our greenhouses direct to you. Even though many growers sell direct to 

 the dealer, most of them also have a wholesale house that all their 

 product passes through. 



The less handling the better for Roses— quality may be ever so good, 

 but half lost by frequent handling, delay and other causes before it 

 reaches the dealer's store. 



After our expert growers cut their roses, they are given to girls that 

 handle them with greatest care— assort them, place them in a fine 

 cooling room, and after a few hours are ready to ship. Crisp, fresh 

 stock that will Iceep for days. Roses of shipping grade of the very best. 

 Roses that will come to your store time after time in perfect condition. 

 Will you let us demonstrate it to you? 



WHY PRICE '^ ^^ ^^^^ ^^ ^ commission 

 ===^ house we have to pay them 



15 per cent. We have to pay expressage 



and stand a percentage of loss in stock. 



If we start a wholesale house we have to pay 

 rent— to hire a manager and clerics, besides 

 all the other expenses. We give this twenty 

 or thirty or forty per cent to the dealer. 

 Notice our price list— you will see a difference 

 of that much, and our price list does not 

 change every day or every weel<, but runs for 

 a month. It allows you to figure ahead. 



October Price List 



AMERICAN BEAUTIES 



15 to 18-inch 10 c 



20 to 24-inch 12I2C 



30-inch 15 c 



36-inch and longer 20 c 



Wards 2, 3, 4, 5, 6 cts 



Killarney 2. 3, 4. 6, 6 cts 



Richmond 2, 3, 4, 6, 6 cts 



Sunburst 4, 5. (>, 8 cts 



Maryland 3, 4, 5. (i cts 



Fire Flame 4 to 10 cts 



Russell 4 to 10 cts 



Bon Silene 2, 3, 4 cts 



Canadian Queen 2, 3, 4 cts 



Bulgarie 3, 4. (5 cts 



Kaiserin 4, 5, (> cts 



Assorted (i to l)-in. Roses, f 2 00 per 100 





DON'T YOU THINK WE HAVE TWO GOOD REASONS 



for asking for your business? 



SOUTH PARK TLORAL CO. 



MYER HELLER, President 



iJPSfli/SSr*'' New Castle, Indiana 



