September 25, 1013^ 



Florists^ Review A 



11 



One of the Float* that Represented the Cleveland FloriBts in the Perry Centennial Parade. 



Better Qlass and Economy. 



"The cost of the different qualities 

 of glass at the time of purchase," 

 continues Mr. Stone, "was as follows: 

 No. 1, 42 cents; No. 2, 39 cents; No. 3, 

 33 cents; the fluted, 20 cents per light. 

 Considering the results obtained from 

 the different types of glass, No. 2 

 would seem a wiser purchase than No. 

 3. Large dealers say that they sell 

 nine boxes of French glass to one of 

 American in the east for greenhouse 

 use. According to this schedule of 

 prices, those who purchase No. 2 glass 

 pay six cents more or fifteen per cent 

 more than those who buy No. 3, but 

 receive eighteen per cent more light. 

 We believe that it would pay to use 

 No. 1 quality in some special cases. 



"Since most plants receive far below 

 the optimum light in the winter months 

 in our latitude, the choice of glass 

 should have careful consideration. In 

 the spring and summer this is less im- 

 portant, and in many cases it is even 

 of advantage to shade the plants at 

 this time. However, the amount of 

 light is not dependent wholly on the 

 quality of glass, as the size of the house 

 and methods of construction are im- 

 portant features." 



CLEVELAND BOOSTS BUSINESS. 



September 3, Mayor Baker, of Cleve- 

 land, O., appointed H. P. Knoble chair- 

 man of a committee of florists to ar- 

 range for floral entries in the Perry 

 Centennial parade, held September 17. 

 A mass meeting of florists was called 

 by the committee, and, after discussion, 

 it was agreed that to enter into this 

 industrial parade collectively and stage 

 two large floats representing the floral 

 in<lustry would do more to advance the 

 tr:ule than to have florists enter indi- 

 vi'lual floats. 



A fund was collected. The list of 

 tbose contributing and the amounts, 

 as reported by George Bate, of the 

 committee on collecting the funds, were 

 as follows: "" 



^'•^Vfland Cut Flower Co .": $ 20.00 



i; ^1- Gasser Co 20.00 



yPV(.Ian(j Florists' Exchange 20.00 



J^nol.io Bros " 20.00 



IPn^-Uussell Co 20.00 



'^"'•h ft Fetters Co 20.00 



James Kadte- Co $ 20.00 



e. Merkel & Son 10.00 



A. Graham & Son 10.00 



ITie McCallum Co 10.00 



S. N. Pentecost 10.00 



Ohio Floral Co lO.OO 



A. M. Albrecht 10.00 



Braniley & Son 10.00 



Klrchner's 10.00 



C. M. Wagner lO.OO 



Westman & Get* 10.00 



F. W. GrlfBn lO.OO 



W. J. Kramer ."i.OO 



L. Utzlnger 5.00 



11. EmHley ."^.00 



Adam Graham ."i.OO 



W. Warnke 5.00 



P. Nichols 5.00 



Hurt Bros 5.00 



W. A. Calhoun 5.00 



H. IMgKott 5.00 



R. Walter 5.00 



Klckhoir 6.00 



D. Charlesworth n.0<» 



K. J. Hughps 5.00 



r. A. Bramley 5.00 



A. A. Hart .^.OO 



A. C. Saurs .'i.OO 



F. Brendel 5.00 



F. C. Witthuhn .TOO 



v. Bauers ' .S.OO 



.T. R. Sa.vwell 2.00 



W. Hanna 2.00 



Fox, Florist ^ 2.00 



I,. Anderson 2.00 



J. Demus 2.00 



Total fund $.S51.00 



Float No. 1 was assigned to Herb. 

 Bate, John Kirchner, Charles Kirchner 

 and Frank A. Friedley. They secured a 

 small model greenhouse from the John 

 C. Moninger Co., Chicago, who kindly 

 donated the use of the house. A five- 

 ton White truck was hired for the day. 

 Cedar boughs and wild smilax, fastened 

 to wire netting, covered the entire 

 truck, and staging built out from the 

 sides and rear of the truck made a 

 platform 12 x 26 feet, on which the 

 house was erected and glazed; benches 

 were built and filled with ferns and 

 blooming plants. A few palms were 

 used to screen the driver's seat, and a 

 fern placed 'on each front corner com- 

 pleted the decorations. Two signs in 

 front were marked, "Floral Industry." 

 Banners on each side were marked, 

 ' ' Two hundred acres of flowers grown 

 in Cleveland's greenhouses," and one 

 large banner across the rear of the 

 house read, "Cleveland greenhouses, 

 end to end, would reach fifty miles." 



The expenses involved in building 



this float were as follows: 



Truck, one day $ 18.00 



Lumber O.W 



ICxpress on greenhouse, knocked down 10.60 



Ti'legrams to secure the house 8.1 



Wire netting 2.75 



Glass $ 14.28 



Glaaler 2.50 



Wild smilax 18.50 



Cedar boughs 10.00 



Cheesecloth 8.82 



Signs painted 8.25 



Labor, nails, wire, etc 15.00 



Total $114.03 



Truck No. 2, which followed immedi- 

 ately after the greenhouse float, was de- 

 signed and executed by Charles Russell, 

 Charles Wagner, William Kurzen and 

 F. C. Brown. While float No. 1 was 

 meant to show the floral industry in the 

 first stage, or growing end, float No. 2 

 showed the finished product, or floral 

 art. A platform 10 x 20 covered the 

 entire truck. On each corner a column 

 eight feet in height was erected, Bur- 

 mounted by large balls of gladioli. 

 Over 300 American Beauties were used 

 in three large vases, placed in the cen- 

 ter of the platform. Garlands of pur- 

 ple asters, draped over white cheese- 

 cloth that covered the base of the ma- 

 chine, added much to the setting. Three 

 little girls, dressed in their best and 

 bedecked with flowers, completed the 

 float, and they added to the attractive- 

 ness by showering flowers upon the 

 heads of the crowd as they passed. The 

 entire floral entry was conceded to be 

 by far the best industrial display of 

 any business or profession, and there 

 were over 250 floats, representing nearly 

 100 industries, in the parade. 

 The expenses of float No. 2 were: 



Truck, one day $ 18.00 



I'lllars and framework 55.00 



Clieesecloth. drivers' suits, etc 25.59 



Labor 5.00 



Beauties, asters, gladioli and greens 133.38 



Total $2.16.07 



Total receipts $,*i51.00 



Expenditures float No. 1 $114.03 



Expenditures float No. 2 236.97 



Total expenditures $.S.t1 .00 



The entire florists' trade in Cleve- 

 land will probably receive more direct 

 advertising from this display than 

 from any other plan ever tried here. 

 F. A. F. 



Washington, N. J. — Alonzo J. Bryan 

 says he is breaking all records for ship- 

 ments of plants at this season of the 

 year. Shipments for the week of Sep- 

 tember 15 to 20 averaged sixty-nine 

 orders per day, some of them unusually 

 large. 



