October 2, 1913. 



The Florists' Review 



WARD ROSES 



mm 



|HE most popular rose of the day. Last season every 

 store that could get enough of them to make a show- 

 ing, sold them on sight. 



Their unusual color— a delicate blending of cream yellow 

 and pink— and foliage of dark red and green, make a rose that is 

 very attractive. We know of stores that sold these to people 

 several times a week— people that ordinarily would not buy once 

 a week. Try them and you will find them great trade boosters. 

 We grow them in large quantity. Our price is 2c, 3c, 4c each, to 

 be retailed at 50c, 75c and $1.00 per dozen. 



Many stores sell large quantities of the 50c grade for cor= 

 sage and bouquet work, and by advertising them at 50c in their 

 windows. 



AMERICAN BEAUTIES 



Indiana is famous the world over for American Beauties 

 of extraordinary quality. 



Until we built our first little greenhouses, but few had ever 

 been grown in the state. By winning 

 many prizes, and thereby attracting 

 other growers to the superior quality 

 of our soil for their culture. New Castle 

 became famous as the "home of Ameri- 

 can Beauties." 



An advertisement of New Castle 

 Beauties will attract business to your 

 store. 



Notice our ^'different" price list. 



October Price List 



AMERICAN BEAUTIES 



15 to 18-inch 10 c 



20 to 24-inch 121^0 



30-inch 15 c 



36-inch and longer 20 c 



Wards 2, 3, 4, 6, 6 cts. 



Killarney 2, 3, 4, 6, 6 cts. 



Richmond 2, 3, 4, 5, 6 cts. 



Sunburst 4, 5, 6, 8 cts. 



Maryland 3, 4, 5, 6 cts. 



Fire Flame 4 to 10 cts. 



Russell 4 to 10 cts. 



Bon Silene 2, 3, 4 cts. 



Canadian Queen 2, 3, 4 cts. 



Bulgarie 3, 4. 6 cts. 



Kaiserin 4, 5, 6 cts. 



Assorted 6 to 9-in. Roses, $2.00 pet 100. 



SOUTH PARK FLORAL CO. 



MYER HELLER, President 



%°r'h^l?i^^"'' New Castle, Indiana 



