r 



10 



The Florists^ Review 



OCtodBB 2, 1913. 



Centerpiece No. 31S5 



GET THEN FROM RICE 



THE HOUSE THAT SETS THE PACE FOR 



NEWEST NOVELTIES 



WRITE FOR THE NEW, FALL ' 



"WILLING HELPER" SUPPLEMENT 



FOR FULL PARTICULARS OF 



Bloomingf Bromus, Tipped Asparagus, Two-toned 

 Shaded Thistles, Bright-Red Ruscus Wreaths, Ilex 

 Wreaths, Red Cycas, Red Cattails, etc., and wonder- 

 fully attractive styles in 



BASKETWARE^, 



.RICE CO. 



LEADING FLORISTS' SUPPLY AND RIBBON HOUSE 



1220 RACE ST. PHILADELPHIA, PA. 



Mention The ReTlew when yon write. 



3^::jiJ: 



Our Novelties are Irresistible 



Nothing conventional about our line this season. All of our Ex- 

 perience of past years in catering to the ribbon needs of florists has been 

 utilized in producing tlie most remarliable and extensive collection 

 of new weaves and colorings we have ever produced. It is 



almost impossible to sample this season's novelties successfully by mail, 

 owing to the early patterns being sold out and new ones constantly arriving. 



A good plan is to send us a carte blanche order giving us a general Idea of colorints, 

 widths and quantity desired, or one off our representatives will call upon you when in your 

 territory. AT YOUR SERVICE 



WERTNEIHER BROS., 



The National floral Ribbon Houst 

 19, 21, 23 and 25 East 24lh Street, 



New York 



Velvet Striped Corsage Chiffon 



Our last effort in making something 

 better of its kind than was ever 

 made before. 



Lion & Company, 213 Fourth Ave., New York 



