*K, 



OCTOBKR 2, 1913. 



TBc Florists* Review 



IS 



^tt- 



William Metzger's Plant at Wenona, Ilk. 



of bringing new business, or business 

 whicli we feel is at least partly due to 

 this method. We have never kept any 

 record of our business in this direction, 

 but hardly a day passes but what we 

 send out from three to one dozen or- 

 ders to all parts of the United States. 

 As this is but the beginning of what 

 may some day be one of the most im- 

 portant factors in a growing business, 

 one can readily see the necessity of 

 having a chain of good men and good 

 •stores to accomplish our purpose. 



"The telegraph companies in due 

 time will only \m too glad to cooperate 

 with us and gi^ us whatever benefits 

 we may want by way of special service 

 or code, if we show results with our 

 association. I have already been ap- 

 pf^ched by representatives of the 

 telegraph companies for information 

 about this organization, which illus- 

 trates the fact that they will be pleased 

 to do what they can for the improve- 

 ment and progress of the F. T. D. Not 

 too much credit can be given the or- 

 ganizers and officers of the association 

 for the good work they have accom- 

 plished in so short a time. It shows 

 clearly that we have the right men and 

 simply need the numbers to accomplish 

 our purpose. 



"Another factor that is most im- 

 portant in the interest of the F. T. D. 

 is the need of an emblem, to be copy- 

 righted and used whenever and wher- 

 ever possible — something similar to the 

 idea now being used by the Mackay- 

 Bennett Cable Co., for instance, just 

 for illustration. Such insignia would 

 give tone to our association. 



"I would suggest that members get 

 ideas suitable for such a purpose, and 

 send them to our secretary, who could 

 at the annual meeting refer them to 

 the board of directors for approval. 

 Another suggestion would be to have 

 one or more good advertising experts 

 invited to our annual meetings, who 

 could enlighten us on subjects pertain- 

 ing to our line of business. "We could 

 all benefit by such talks and our asso- 

 ciation could, without doubt, procure 

 the most able speakers without much 

 difficulty. I would also suggest that 

 our secretary have members of our 

 club read papers on subjects tending to 

 uplift the methods necessary for our 

 success, and incidentally point out 

 some of the evils now prevalent which 

 could be easily eradicated. 



"This would have a tendency to in- 

 crease the attendance at our annual 

 meetings and would be of much benefit 

 to all." 



BETAILINa IN THE COUNTBY. 



Wenona, 111., is not a metropolis — far 

 from it. But William Metzger does bet- 

 ter business there than many a city 

 florist does, largely because he is actu- 

 ated by the city spirit of hustle and is 

 free from the restraint of competition 

 that the city florist has to contend with. 

 Mr. Metzger has had two problems to 

 solve. In the first place he has had to 

 provide the facilities; to make it possi- 

 ble for those who want flowers to get 

 them. In the second place he has had 

 to provide the supply. To make it pos- 

 sible for the people to buy his flowers 

 he appointed agents in the surrounding 

 towns, and to provide the supply, which 

 naturally soon had to be far greater 

 than he could produce under his own 

 glass, he made connections with adver- 

 tisers in The Review. Then the prob- 

 lem became simply one of encouraging 

 the people within his field to use con- 

 stantly increasing quantities of flowers. 

 This he is doing, the business growing 

 each year. 



Mr. Metzger believes it is possible for 

 any florist in a country town to do what 

 he has done. At first the call is largely 

 for funeral flowers, and this means an 

 erratic demand, quite a little business 

 one day and, perhaps, none at all the 

 next. Consequently the florist can not 

 grow his own stock; he needs a connec- 

 tion with a city wholesaler where he 

 can get what he wants on short notice. 



Then he can go as far as he likes in de- 

 veloping trade in his own and near-by 

 towns. 



LILIES BLOOM AFTEB 



FOBCINO. 



H. & C. 



Noticing the inquiry of n. & (j. in 

 regard to the value of cold storage lily 

 bulbs for outdoor planting after being 

 forced, in the issue of The Eeview for 

 September 18, Mrs. W. W. Chisholm, 

 manager of the Anderson Floral Co., 

 Anderson, S. C, who has had better 

 success with these bulbs than many, 

 writes of her experience along this 

 line. How good her result with them 

 has been may be seen by looking at the 

 accompanying illustration, which shows 

 the front walk lined with blooms from 

 bulbs planted outdoors after being 

 forced. Mrs. Chisholm 's experience, as 

 she tells it, is as follows: 



"From June, 1911, to January, 1912, 

 we received four cases of cold storage 

 giganteums. The bulbs in the first case 

 were planted in coldframes; those in 

 the other cases were planted in pots 

 and forced in our greenhouses. As 

 fast as the blooms were cut, the plants 

 were slipped out of the pots and 

 plunged outdoors as deep as we could 

 plant them, no matter "whether the 

 weather was cold or not, so long as. the 

 ground was not too frozen to work. 

 The plants from the coldframes were 

 planted out the end of September in 

 nursery rows, and in June, 1912, we got 

 a fine cut from them, getting, as you 

 see, two cuts in less than a year. The 

 plants from the bulbs we received in 

 January did not bloom in time for 

 Easter, but the last part of April, our 

 weather being then warm, we slipped 

 the plants out of the pots and planted 

 them down our front walk. When the 

 blooms were over, we left the bulbs 

 there. This June we took a picture of 

 this walk, and we think no one could 

 wish a more beautiful example than 

 this of what cold storage lilies will do 

 when planted out after being forced." 

 The picture referred to is the one re- 

 produced herewith. 



Commenting on the same item about 

 a second crop of blooms from cold 

 storage lily bulbs, E. J. Hull, of Oly- 

 phant, Pa., says: "Cold storage lily 

 bulbs will produce a second crop. Every 

 year for the last eight years I have 



G>Id Storage Lilies Blooming Outdoors After Having Given a Forced Crop. 



