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24 



The Florists^ Review 



OCTOBBB 2, 1913. 



Inlez to Advertiseis, Page 102. 



...CONTENTS... 



The Retail Florist 11 



— Dahlias for the Retailer (lUus.) 11 



— The Trend of the Times 11 



— For the Elks' Ritual 12 



— The Tag te Finishing Touch (lllus.) 12 



— For the dfcdlt of Us All 12 



— Retailing Ifi the Country (lllus.) 13 



ilUes Bloom After Forcing (lllus.) 13 



Xorralne Begonias Diseased 14 



Seasonable Suggestions 14 



— Lorraine and Cincinnati Begonias 14 



— Polnsettias 14 



— Hydrangeas 14 



-f Rambler Roses 14 



-»■ Tuberous Begonias and Gloxinias 14 



— Amaryllis 14 



— Stevla 14 



— Lilies 14 



Henry Bmunds' New Canna (lllus. ) 15 



Pansles In Coldframes 15 



Bulbs in Rose Beds 15 



Lime for Cyciomens 15 



Racks for Bulbs 15 



Annual Fink Lupines 15 



European Notes 16 



Hurry! Hurry!! Hurry!!! 16 



What a Breeze Costs 16 



Chrysanthemum Society 16 



Square Tile Bench Supports (lllus.) 17 



Belgian Trade In 1912 17 



Getting the Money 17 



Vegetable Forcing 17 



— Tomatoes for Winter 17 



Tarier and Glass Market IS 



The New Tariff Rates 18 



American Rose Society 18 



Violets 18 



— Diseases of the Violet 18 



Boston 19 



Boston Gardeners' and Florists' Club (lllus.) 19 



Many May Beetles Coming 20 



Ithaca, N. Y 20 



Work for New Fair Building 21 



Large Plant Shlments iil 



W. H. Gunther (portrait) 21 



New York 21 



What the Want Ads Do 22 



Obituary 22 



— Jolin Corbett 22 



— Justus Geist 22 



News Notes and Comments 23 



General Business 24 



The Proof of the Pudding 24 



Chicago 24 



Denver, Colo. • 29 



Detroit. Mich 29 



Nashville, Tenn 32 



FTilIadelphia 34 



Rochester. N. Y 37 



SpringBeld,- Mass 38 



Vegetable Growers Meet 42 



Providence, R. 1 42 



Washington 44 



St. Louis 46 



Kansas City. Mo 49 



Seed Trade News 58 



— The Price of Romans 58 



— Dutch Bulb Shipments 60 



— The Grass Seed Situation 60 



— Catalogues Received 62 



Pacific Coast Department 64 



— Los Angeles, Cal 64 



— Pasadena, Cal 64 



— Portland, Ore 65 



— San Francisco, Cal 66 



— Spokane. Wash 66 



News of the Nursery Trade 68 



— Texas Nurserymen Convene 68 



— Stark Trial On 68 



— Callfornlans Will Meet 68 



Lancaster, Pa 70 



Oyster Bay. N. Y 72 



Louisville. Ky 72 



Pittsburgh 74 



Cleveland : 76 



Greenhouse Heating 90 



— The Fuel Market 90 



— Piping an Indiana House 90 



-Painting Hot Water Pipes 91 



— Coal or Natural Gas 92 



— Hot Water Circulation Poor 92 



— Heating a New Jersey House 93 



Indianapolis, Ind 94 



Hartford. Conn 94 



Cincinnati, 96 



Saginaw. Mich 98 



Fort Wayne, Ind 100 



Holyoke, Mass. — Gallivan Bros, are 

 planning the erection of another green- 

 house, which will cost $3,000. 



Avondale, Pa. — Charles B. Snyder 

 has built three new houses this sum- 

 mer, adding about 3,500 feet of glass 

 to his plant. 



Christiana, Del. — The J. Elmer Betly 

 Co. has been incorporated with a capi- 

 tal stock of $25,000, to carry on a busi- 

 ness of planting and growing flowers 

 and shrubbery. 



THE FLORISTS^ REVIEW 



Founded. 1897, by G. L. GRANT. 



PUBUSHXD XVKBY THCB8DAT BT 



THE FLORISTS' PUBLISHING CO. 

 5SO-560 Caxton Butlding;, «k 

 508 South Dearborn St., Chicago. 



Telephomk, Harbison 6429. 



bxalbtkbkd oabue abdbkcs. ixobvurw, ohioaoo 



Nkw Yobk Office: 



1310 Forty-Ninth St Brooklyn, N. 



Tklxphonk, 2632 W. Borough tarK. 

 J . Austin bHAW, MAnagkb. 



Subaoription price, tLOO a year. To Canada. $2.00 

 Ttf Eni-dpe, I2J50. - Jl 



Advertising rates quoted upon request. Only 

 atiictly trade advertising accepted. 



Advertlgenients must reach us by 5 p. m. Ttlbsday, 

 to insure insertion In the Issue of that weelc 



Entered as second class matter December 3, 1897, 

 at the post-office at Chicago, 111., under the act of 

 March 3, 1879. 



This paper is a member of the Chicago Trade 

 Press Association. 



SOCIETY OF AMERICAlf FLORISTS. 

 Incorporated by Act of Congress, March 4, 1901. 



Officers for 1913: President. J. K. M. L. 

 Farquhar, Boston, Mass.; Tlce-presldent, Theo- 

 dore WIrth, Minneapolis; secretary, John Young. 

 54 W. 28th St., New York City; treasurer, W. F. 

 Kastlng, Buffalo. 



Officers for 1914: President, Theodore Wlrth, 

 Minneapolis; Tice-president, Patrick Welch, Bos- 

 ton; secretary, John Young, 54 W. 28th St., New 

 York City; treasurer. W. F. Kastlng, Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 August 18 to 21. 1914. 



A GENTLEMAN who does not date his 

 letter and signs it "N. G. " asks The 

 Review to write him about the damage 

 done by gas escaping from street mains. 



Not a few subscribers save themselves 

 tV<e bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The indications are th.it winter win- 

 dow boxes, filled with evergreens, will 

 be more largely called for this season 

 than ever before. Hotels, banks and 

 high class business houses are using them 

 more generally each year. 



Those who conduct business enter- 

 prises know by experience that while it is 

 hardest to win the most exacting cus- 

 tomers, yet, once won, they bring many 

 others who know that where the exacting 

 ones go it is safe to follow. 



Benjamin Hammond, chairman of the 

 school garden committee of the S. A. F., 

 has printed as a neat folder the report 



f resented at the Minneapolis conventinn. 

 n the closing paragraph there is this 

 sentence: "No florist's establishment 

 ever did a town anything but good." 



There is much complaint of mildewed 

 roses. Weather conditions in the last 

 half of September appear to have been 

 specially unfavorable to the growers who 

 are not mindful of the old saw to the 

 effect that "Eternal vigilance is the 

 price of freedom" from this ubiquitous 

 autumn scourge. 



The trade will be interested in a varie- 

 gated Sprengeri now offered by F. C. 

 Heinemann, a German seed grower, with 

 the statement that after ten years of 

 work the originator has succeeded in ob- 

 taining eighty per cent true plants from 

 seeds. The leaves are white except for 

 a green center vein. It is said that "of 

 course the young plants are not all at 

 once white, but after a short time of 

 growth will gradually show this prop- 

 erty." The full nkme of the novelty is 

 Asparagus Sprengert foliis vaildgatis. 



~ GESfSRAL BUSINESS. 



Men engaged in other lines of busi- 

 ness will tell you it has been a rather 

 slow summer — not bad, but nothing to 

 get enthusiastic about. In some cases 

 they lay it to the heat and drought, in 

 others to tariff tinkering, to • tight 

 money, or to some other cause equally 

 beyond individual control. 



And the thinkers say conditions are 

 shaping themselves for a good autumn 

 and winter trade. Those usually good 

 judges say business will be brisk in all 

 lines; money will be easy; everybody 

 will be busy. 



Florists seldom fail to get their share 

 of the good times. 



s>f 



THE PROOF OF THE PUDDING. 



One reason why the Classified ads in 

 The Review pay so well is that prac- 

 tically every one of them makes a 

 direct offer — tells what the advertiser 

 has to sell and how much he wants for 

 it. Then this is what happens: 



I am all sold out of carnations and geraniums 

 and can testify to the usefulness of the ads in 

 The Kevlew. — Andrew Peterson, Hoopeston, 111., 

 September 29, 1913. 



The ma;jority of classified ads are 

 weak in just one particular — they con- 

 tain nothing but the name of the vari- 

 ety offered, the size, perhaps, and the 

 price; no description; nothing to lead 

 a reader to order of one advertiser 

 rather than another. The few who . 

 describe their stock in detail, if the 

 stock makes good the claims, must be 

 doing themselves a great deal of good. 



CmCAGO. 



The Great Central Market. 



With a more abundant supply of 

 roses and carnations and an ever grow- 

 ing number of mums, the local market 

 is fairly well able to take care of the 

 brisk demand that has been in effect 

 for the last week or ten days. While 

 there now are large quantities of roses 

 cut, there are few left when the stores 

 close for the day, while only the poor 

 grades of carnations are giving the 

 wholesalers any concern. Mums have 

 not yet caught up with the demand and 

 for the better grades the growers now 

 cutting receive excellent returns. The 

 cut of mums during the month of Sep- 

 tember was below that of last year and 

 those growers who were able to turn in 

 first grade flowers have found the re- 

 turns above the average. October 

 Frost, Golden Glpw and Smith's Ad- 

 vance are the three varieties that have 

 been most in evidence. 



Beauties have been in good demand 

 but the heavier orders have been for 

 the shorter lengths. For the long 

 stems there has been only a fair de- 

 mand. It has been almost impossible 

 to supply the requests for the medium 

 and short grades, but of the grades 

 above 36-inch there has been enough; 

 in fact, the sellers have found it a little 

 difficult to clean out at the prices they 

 thought they should obtain. Prices 

 move downward with ease, but upward 

 with difficulty. The general average 

 quality is excellent, large heads and 

 good color. 



Of Killarneys there are more being 

 cut than at any time since spring. 

 Nevertheless, prices have not declined 

 to any great extent, on account of the 

 excellent demand that is cleaning up 

 the receipts in good shape. Out-of-town 



