The Florists' Review 



Oe^BEB 2, 1918. 



BERGER BROS., 



140-142 N. 13th St. 

 PHILADELPHIA 





■% ^k JLM ■ I Mk ^^ Princess Juliana, Delice, 

 liir#%niHl#%W Mrs. J. G. Oassatt and 

 all the best standard varieties in! quantity. , 



LILIES, ROSES, VALLEY and 

 EARLY CHRYSANTHEMUMS 



YOU CAN RELY ON OUR PROMPT SERV4CE 



-ii 



Mention The Bevlew when yon wrif . 



importance. The firm combines to an 

 unusual degree sound business princi- 

 ples with skillful cultural methods. 

 There are, of course, some of these 

 principles and some of these methods 

 that cannot properly be told in print 

 any more than the confidences of a 

 friend can be related to a company 

 after dinner. There are others that 

 can be told, and a few of these will 

 suffice to show the possibilities in our 

 profession today. 



The first object of the firm has been 

 to find out what the market requires 

 and then to produce it in paying quan- 

 tities. Every known aid has been em- 

 ployed to this end, the newspaper, the 

 railroad, the telegraph, the express; 

 when one market fell another was sub- 

 stituted. This could readily be accom- 

 plished by keeping in advance of the 

 times by producing what is wanted, 

 with quality and in quantity. There 

 are certain points in the preparation 

 of the stock that are considered of 

 paramount importance: The fertility 

 of the soil, the quality and varieties of 

 young stock, the character of the 

 houses, time of planting, feeding, 

 watering, ventilating, tinung of the 

 crops. Nothing is left to chance. 

 Every detail is carefully planned. 

 Every expense is calculated, with its 

 probable value in bringing about the 

 final result. "Because others do it" is 

 never accepted as a reason. The work 

 of brain and muscle, not emulation, are 

 depended upon. 



You say that Phil has told you noth- 

 ing? Well, if you really mean that, 

 these lines have been offered in vain. 



Various Notes. 



Recent visitors include John D. 

 Hooper and John L. Ratcliffe, Eich- 

 mond, Va.; Jacob Wiese, Buffalo; A. 

 W. B. Evans and Mrs. Evans, "Wilkes- 

 barre. Pa., and J. J. Fuchs, Pittsburgh, 

 Pa. 



David Fuerstenberg returned from 

 abroad September 27. 



Henry M. Weiss & Sons, Hatboro, 

 Pa., sent the first blooms of the new 

 carnation. Gorgeous, to the Leo Nies- 

 sen Co. September 29. They were 

 fine and brought an advanced price. 



The Philadelphia Cut Flower Co. re- 

 ports fine receipts of White Killarney, 

 valley and early mums. 



Edward Eeid returned from the 

 south September 27. He had enjoyed 

 his trip and found conditions favorable 

 for the coming season. 



Charles Dissel, a retired merchant 

 of this city, has purchased the stock 



mCHELL'S INTERMEDIilTE aiMT FLOWERINe 

 SWEET PEA BLANCHE FERRY 



SECD SOWN IN OCTOHER WILL PRODUCK FLOWERS MARCH ISTH. 



A novelty of extraordinary value to the florist. Seed sown in October will com- 

 mence flowering March 15th and continue through April and May. Three to four extra 

 large blooms are produced on long stems from 16 to 20 inches in length. The culture 

 of this variety is the same as all other winter-flowering sorts, except that it should be 

 sown during the month of October. Our seed is original greenhouse-grown stock. Pier 

 oz., $1.00; f 3.50 per 14-lb.; per lb., $12.00. 

 p^ ri^ I Also all the other popular varieties of winter-flowering Sweet Peas. 



♦ 



Michell's Giant Cyclamen Seed 



N«w Crop. Qualitjr Unsurpassed. 



HENRY F. MICHELL CO. 



518 MARKET STREET. 



Mention The Reyiew when 70a write. 



PHILADELPHIA, PA. 



L. BAUMANN & CO. 



XiMuUnc Importors and Manufacturer* 



FLORISTS' SUPPLI 



3&7-359 W. Chicago Avenue, 



CHICAGO 



SBMD FOR CATALOGUS 



Meptlon The Rerlew when yog write. 



and lease of Ernest F. Hoehl, of Fifty- 

 eighth street and Elmwood avenve, 

 West Philadelphia. John Thatcher, 

 who was formerly Mr. Dissel 's gar- 

 dener, will be manager. The place is 

 owned by Samuel J. Bunting. Since 

 he retired from the arena it has been 

 rented by Louis J. Renter and Ernest 

 F. Hoehl, who have both produced some 

 excellent stock there. 



F. J. Michell is spending the week 

 in Baltimore on business. 



H. Bayersdorfer & Co. received a 

 large wedding order from the south 

 late in the forenoon September 27 that 

 by dint of great effort they were able 

 to get off on the following night's ex- 

 press, so that the stock arrived on 

 time early Tuesday. 



Walter Davis visited the Peacock 

 Dahlia Farms, at Williamstown Junc- 

 tion, this week. He reports a large 

 number of motorists visited the place 



that day, attracted by brilliant fields 

 of bloom. 



Robert Scott & Son have commenced 

 motor delivery of their flowers to the 

 Leo Niessen Co. 



Fred Sheszsky, Holland, Pa., has a 

 fine crop of chrysanthemums. 



Eugene Bernheimer is receiving 

 heavy shipments of dahlias. 



S, S. Pennock-Meehan Co. has just 

 issued a fine, Ulustrated catalogue of 

 ribbons, supplies, requisites and floral 

 novelties. The cover is a beautifully 

 designed masterpiece in blue and in 

 red, one-half the copies in each color. 



It is announced that October 1 Mau- 

 rice Fuld, formerly with the H. F. 

 Michell Co., became vice-president of 

 the Knight & Struck Co., New York. 



Francis Stokes left September 30 to 

 attend the convention of the Vegetable 

 Growers' Association at Toledo, O. 



I^^t 



