44 



The Florists' Review 



OCTOBBB 2, 1018. 



9 4^ 



J.J. BENEKB 



Florist and Decorator 



CHOIOK CUT FLOWKR8. PI.ANT8 AND FLORAL DKSIGNB 



rOB ALL OOO.SIOV. 

 Iieitt OLITB STII«BT 



PAOB8 OF RBTAILBRS* CARDS 



THIS department for the cards of Lead- 

 ing Retail Florists— those florists 

 who have the facilities for filling the 

 orders sent them by other florists— has 

 made possible the recent rapid develop- 

 ment of this branch of the business, a 

 branch of the trade now established for 

 all time and so helpful that its volume 

 wiU keep on increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send your 

 share (and make 20 per cent profit with- 

 out effort) if you let your customers 

 know you can perform this service for 

 them. To receive your share— well, The 

 Review's department for Retailers' cards 

 remains the one way of getting prompt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space Other spaces in propor- 

 tion. 



Why not send your order today— now — 

 before you fotget it? 



ST. liOOis. Ho. January II, 1913. 



Florists* Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.20 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. T received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They cane by mall and telegraph from 

 New York to San Francisco and from New Orleans to Minneapolis. 

 Since I allowed the senders 20^, the record is as follows: 



Total value of orders 



Less 20% allowed senders.. 

 Met value of orders. 



$566.00 

 313.20 

 453.80 



Here is an addition of $453.80 in business which 

 could not otherwise have been obtained and at an expense of 

 only $18.20. 



Since my advertisement appeared only in The Review 

 It goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising. It also 

 goes to show that The Review is not only there with a big "P' 

 but that it has three more big "R's" - Readers - Reliability • 

 Results! 



Yours respectfully. 



ST. PAUL, MINN. 



Th« Largest Store in America. 



Members Florlsta* Telegraph Delivery. 



The flneBt and larcrest stock west of Chicago. 

 Awake night aud day looking tor orders. 



HOLM A OLSON, Inc. 



20, 22, 24 W*st 8th Str««t 



W.J. Palmer &Son 



304 Nain Street, BUFTALO, N. Y. 



Members Florists* Telegraph Ass'n 



MADISON, WIS. 



RENTSCniER FLORAL CO. 



• » 



Fonneriy Capital City Greesheuse Co. 



Best Shipping Service for Wisconsin 



A Card This Size 



Oocto Only 70c per Week 

 on Yearly Opder 



It would Keep jdbr name and your facilities 

 before th6 wkole trade. 



A )ialf-inch card coats only 36c per week on 

 yearly order 



Fort Wortl^, Texas 



J. E. MCADAM 



■■TABU8BKD 18BT TKLSPHOm HOBTH 298 



CHARLES T. NEIGLICK 



■XORIST 



4 West Chestnut St. .*»■«.;«»«*».«». 



8M North State Bt CHICAGO 



"IF WK SAY IT. WE WILL DO IT" 



A. Warendorff 



ARTISTIC WORKKR IN FLOWERS 



Prices Reasonable 

 1198 Broadway, NBW YORK CITY 



My Only Store Accoun ts Invited 



WASHINGTON. 



The Market. 



Since the coming of cool weather, 

 business is beginning to boom and 

 flowers are coming in much better 

 shape. The local chrysanthemums are 

 of good quality, in yellow and white. 

 Roses, too, are better and have in- 

 creased in price. American Beauty 

 roses are in fine form. Single violets 

 have made their appearance and, 

 though poor, they are in good demand. 

 There is an increased demand for val- 

 ley, due to the many weddings. The 

 cattleya crop is coming in nicely and 

 is welcome. There is some little de- 

 mand for Dendrobium Phalaenopsis, but 

 the supply is so short that it cannot 

 be met. Gardenias are scarce and calls 

 from out of town have not been filled. 

 Snapdragon is beginning to be seen, 

 but there is little call for it. The 

 early demand for carnations is good 

 and the stock is much better than it 

 has been. 



Various Notes. 



A new icebox is being installed at 

 the store of J. A. Philipps, Fourteenth 

 and Harvard streets, N. W., and work 

 has been begun on the erection of a 

 balcony which will extend around the 

 entire blank wall. The old flooring 

 has been replaced by one of tileine, a 

 material superior to cement. When Mr. 



LOWELL, MASS. 



HORSE & BEALS, 8 Merrimack Sq. 



Nemben Florists' Telegraph Association 



The imexoelled facilltifls of the Ernst 



WIENHOEBER 



Company 

 are available to the trade for filllnir Any order in 



CHICAGO 



22 Ea»« Bm StrMt 



Member Florisia' Telegrapti Delivery. 



Seattle, Washing:ton 



Hollywood Gardons 



1534 SECOND AVENUE 



MEMBERS FLOBISTS' TELEGBiPH DELITEBl 



NASHVILLE, TENN. 



I 



JOY FLORAL COMPANY 



MeUbttB Florists' Teletrraph Delivery A*'Ji 



WIRORA, NIIW 



For prompt and par- 

 ticular attention lend 

 • youroiderefor 8oatb> 



western Wis. and |a|I|i PiftH BDIirrrr QNx>wer, 

 eonthern Minn, to JVun I UlILDIiyLuuL RetaUer. 



CLARK, iLOKlST, i»4 Washlnrton Ave. 



Member Floriits' Telerraph Delivery. 

 Orctera for Northeastern Pennsylvania filled 

 promptly. Usnal disconnt. Botb phones No. 9454. 



