October », 1913. 



The Florists' Review 



33 



A McCray 

 Display Case 



will certainly boost your sales. We build them in 

 stock sizes and to order, to suit individual require- 

 ments. The one shown in the illustration was built 

 to order and is a splendid exampFe of our work. 



M9 CRAY 



RETKICaaiAIORS 



in all styles and sizes are shown in our beautiful 

 free catalogue No. 72, which is yours for the asking. 

 Write for one and find out how to change your chance 

 buyers into steady, year after year customers. 



McCray Refrigferator Co. 



568 Lake Street, Kendallville, Ind. 



Chicago Office, 

 158 North Wabmsli Avenue. 



New York Office. 

 McCray Bldg:.. 7 and 9 W. 30th St. 



Mention Th* RptI^w wh»n Ton wr»*» 



FORT SMITH 



FLORISTS' 



REFRIGERATORS 



= KEEP FLOWERS PERFECTLY = 



Because they maintain a correct 

 circulation of cold, dry air. 



Pi^er insulation, substantial con- 

 struction and beautiful finish. We 

 satisfy the most critical buyer. 



Write for catalogue and prices. 

 Special designs built to order. 



Ft. Smith Jtef rijerator Works 



FORT SMITH, >RK. 



CHICAGO office: 

 302 Atlas Block, Oor. Wabash and Randolph 



wane. Mums are more plentiful, but 

 still good ones are scarce, as the supply 

 comes from the markets. The early 

 \'arietie8 do not do well in this climate, 

 especially this season, as the long, hot, 

 dry summer seemed to affect them 

 badly. 



Green stock is arriving in a great 

 deal better shape. 



Various Notes. 



Samuel Murray had a pretty window 

 for fashion week. He used at the back 

 a large specimen of Dicksonia antarc- 

 tica, the stem five feet high, the spread 

 five feet and with fifty-seven leaves. 



FLORISTS 



Should know more about this 

 handsome Refrigerator Display Case 



UNITED F-102 



This case is 54 inches wide, 30 inches 

 deep and 75 inches high. We give you 

 plenty of glass, which permits a view of 

 the entire height of the inside, unmarred 



by partitas or wood cross piece*. Note the excellant display space 



below the Ice chamber for small cut flowers, etc. 



It can be furnished with four-inch marble base if desired. You should 

 get our book on these cases and look them over at close range. 



United Refrigerator & Ice Nachine Co. 



KENOSHA, WISCONSIN 



MpntloD Tti« Review when too write. 



standing in all about nine feet high. 

 In the center of the window was a 

 vase of fine cut flowers and small bas- 

 kets were distributed around the win- 

 dow. There was a fine bank of orchids 

 at one end, with a large fern drooping 

 above the bank of orchids. 



Arthur Newell 's fashion window was 



extremely attractive. He used a lot of 

 ruscus made up to look like little pur- 

 ple and red trees, some pyramids and 

 some standards, about four feet high- 

 He says the demand for baskets of 

 ruscus was heavy. 



The W. L. Eock Flower Co. had a 

 window that was different from all the 



