40 



The Florists' Review 



October 9, 1913. 



9 %^ 



J.J. BENEKE 



Florist and Decorator 



CHOICE cnr flowbrs. pla.nt8 and floral dksions 



KOB Al.1. OOOASXOVa 



lillV Olitk Stxkkt 



PAGES OF RETAILERS' CARDS 



THIS department for the cards of Lead- 

 ing Betail Florists— those florists 

 who have the facilities for filling the 

 orders sent them by other florists— has 

 made possible the recent rapid develop- 

 ment of this branch of the business, a 

 branch of the trade now established for 

 all time and so helpful that its volume 

 will keep on increasing for many years. 



Are you sending and receiving your 

 share of these orders?^ You can send your 

 share (and make 20 per cent profit with- 

 out effort) if you let your customers 

 know you can perform this service for 

 them. To receive your share— well, The 

 Review's department for Retailers' cards 

 remains the one way of getting prompt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space Other spaces in propor- 

 tion. 



Why not send your order today— now — 

 before you forget it? 



Florists* Publishing Co., 

 Chicago, III. 



ST. LOUIS. MO. January 11, 1913# 



Chicago, . 

 Gentlemen: 



During the past year I paid you $18.20 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. T received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by mail and telegraph from 

 Hew York to San Francisco and from New Orleans to Minneapolis. 

 Since I allowed the senders 20^, the record is as follows: 



Total value of orders 



Less 30f allowed senders. 

 Met value of orders. 



$566.00 

 113.20 

 453.80 



Here Is an addition of $453.80 in business which 

 could not otherwise have been obtained and at an expense of 

 only $18.30. 



Since my advertisement appeared only in The Review 

 It goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising. Tt also 

 goes to show that The Review is not only there with a big "P* 

 but that it has three more big "R'e" - Readers - Reliability • 

 Resultst 



Tours respectfully. 



ST. PAUL, MINN. 



The Largest Store in America. 



Members Florists' Telegraph Delivery. 



TThe finest and lararest stock west of Chicago. 

 Awake night and day looking for orders. 



HOLM A OLSON, Inc. 



20, 22. 24 Wast 5th Str««t 



W.J. Palmer & Son 



304 Nain Street, BUFTALO, N. Y. 



Hembers Florists' Telegraph Ass'n 



MADISON, WIS. 



RENTSCHLER PLORAL CO. 



fomcriy C^ttil City GtcmInum Co. 



Best Shipping Service tor Wiswrnsin 



NORFOLK, VA. 



GRANDY THE FLORIST 



Orders also delivered to 

 FORTRESS MONROE, VA. 



Ifember Florists' Teleffraph Delivery Association. 

 Mention The Rerlew when yoo write. 



Fort Worth, Texas 



J. E. MCADAM 



B8TABU8HKD 1897 



TXLXPHONK NORTH 298 



CHARLES T. NEIGLICK 



BXORIST 



A Went Ohestnut St 

 «M North State St. 



CHICAGO 



CINCIiNNATI 



E. G. HILL FLORAL CO. 



Good stockfand good 

 •eryice at both stores 



INDIANAPOLIS 



BOSTON. 



Tlie Market. 



Roses are now the most prominent 

 flowers on the market. Prices, which 

 hardened somewhat a week ago, are 

 lower. Mrs. Russell is probably the 

 greatest favorite at present, and many 

 fine flowers are seen. American Beauty 

 is coming with excellent stems; so is 

 Killarney Queen. Ward, Hillingdon, 

 Taft and Double White Killarney are 

 other popular varieties. Carnations are 

 more abundant and coming with better 

 stems. Prices are holding up well, as 

 much as $4 per hundred being easily se- 

 cured for the best grade of flowers. 

 Of violets there is a constantly increas- 

 ing supply. All are from outdoors as 

 yet. Prices run as low as 25 cents per 

 hundred and few rise over the 50-cent 

 mark. 



Lilies are not overabundant and sell 

 well. A few callas already are appear- 

 ing. Cosmos Lady Lenox is quite good 

 and in demand. Pink snapdragons of 

 nice quality are coming in from a num- 

 ber of growers and sell well. Dahlias 

 are quite good, but do not sell with any 

 snap. Gladioli are gradually passing; 

 so are asters, which are weekly becom- 

 ing fewer and smaller. A few white 

 and yellow marguerites are coming in, 

 as are small lots of Bouvardia Hum- 

 boldtii. Chrysanthemums are steadily 

 growing in numbers. A few Pacific and 



LOWELL, MASS. 



H0RSE&BEALS,8HerrimackSq. 



Nemben Florists* Telegraph Association 



The unexcelled facilities of the Ernst 



WIENHOEBER 



Company 

 are available to the trade for filling any order in 



CHICAGO 



22 Eaa« Elm Straat 



Member Florists' Telegraph Delivery .- 



Seattle, Washington 



Hollywood Gardons 



1534 SECOND AVENUE 



MEMBERS FLORISTS' TELEGRAPH DELITER1 



NASHVILLE, TENN. 



JOY FLORAL COMPANY 



Members Florists' Telegraph Delivery Ass'n 



WIROIIA, NINN. 



For prompt and par- 

 ticular attention send 

 your oiders for sonth- 



rt*Se^n Mi'nn. to JOBN FUHLBRUECGE ?'-«'^'-' 



i Retailer. 



CLARKf rLORlST, 104 Washington Ave. 



Member Florists' Telegraph Delivery. 

 .Orders for Northeastern Pennsylvania filled 

 promptly. Usual discount. Both phones No. %454. 



i 



