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64 



The Florists' Review 



October 9, 1913. 



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I Pacific Coast Department 



f 



LOS ANGELES, CAL. 



Tbe Market. 



October opened up with a much bet- 

 ter tone to the market generally and 

 less stock being thrown out. There 

 are many good wedding orders booked 

 that will keep the retailers hustling to 

 find the better class of stock, such as 

 valley, orchids and the best class of 

 roses. Carnations continue to improve, 

 both in color and length of stem, and 

 the improvement is greater in the out- 

 door than in the greenhouse flowers. 

 There is still plenty of cheap stoc'K. 

 Chrysanthemums are now in full swing, 

 the northern flowers being a shade the 

 better in quality than the locally grown. 

 Good Beauties are scarce, but there are 

 some nicely colored short flowers. Kil- 

 larney Queen is becoming a favorite, 

 and several others among the novelties 

 are popular. Boston and jother ferns 

 are about the only plants obtainable, 

 but these are flne now. 



Various Notes'. 



Howard & Smith have been showing 

 some magnificent zinnias, large and of 

 exquisite colors, grown from their own 

 strain of seed. Wedding and other or- 

 ders keep the store force busy, includ- 

 ing Manager Collins, who has pur- 

 chased a new Studebaker car to help 

 out. 



Gus. Swenson, who started in busi- 

 ness less than a year ago at Eagle 

 Bock, has some of the finest looking 

 chrysanthemums 1 have ever seen, and 

 if the weather keeps favorable he will 

 flurely make a good killing. Many 

 th^^ksands are grown and are now be- 

 ing covered with cloth. They have the 

 appearance of first-class stock in every 

 particular. The Bonnaflfons and Ap- 

 pletons are particularly good. Paper 

 White narcissus is above ground and 

 bulb planting is in full swing. There 

 is much credit due Mr. Swenson for the 

 fine start he has made. 



The picture window of the Freeman- 

 Lewis Co. for the fashion show was 

 fine in every way and caused a good 

 deal of excitement on Fourth street. 

 A large frame with lights at the back 

 was the center attraction, the window 

 and frame being draped with green and 

 gold plush velvet and the choicest of 

 orchids, valley and other flowers intro- 

 duced. Mr. Lewis, at the time of writ- 

 ing, had not returned from his vacation. 



Tom Wright, of Wright's Flower 

 Shop, recently underwent an operation 

 at the California hospital for appendi- 

 citis. He is doing well and hopes soon 

 to be back at the store. 



A letter, dated in Chicago, Septem- 

 ber 25, from Harry A. Barnard, the 

 well-known representative of Stuart 

 Low & Co., of Enfield, England, says 

 he will visit the coast this trip and 

 include Los Angeles and San Fran- 

 cisco in his itinerary. Los Angeles to 

 London is a pretty far cry and it looks 

 as though our old friend is going the 

 limit this time. He will be sure of a 

 hearty welcome. 



F/ed Sperry left September 28 for 

 a business trip through Arizona, New 

 Mexico and western Texas in the in- 



terests of the Los Angeles Flower Mar- 

 ket, C. Morton being left in charge. 



Dr. Parker, the famous i ore Wd spe- 

 cialist of Santa Cruz, i^ yisiting Los 

 Angeles. i ^ x 



The Japanese window Of tli^pay- 

 ward Floral Co. was a ^reat sujciess 

 and the dollar box continue^, to be a 

 good drawing card. !• noticed' also a 

 fine display of Odontoglossum grande 

 and O. crispum here. When florists 

 awake to the fact that there are other 

 orchids besides cattleyas, it will be a 

 decidedly good thing. 



0. Morton, F. Hills, the writer and 

 others visited the ranch of the H. N. 

 Gage Co., at Montebello, September 

 28, and all were surprised to see how 

 great a change had been made in a 

 short time. Large quantities of ferns 

 were looking fine in the lath house 

 and thousands of boxes of bulbs for 

 forcing were being buried preparatory 

 to going under glass. Mr. Gage has 

 great hopes of his acclimated bulbs, 

 and there seems to be every reason, 

 for they are several weeks ahead of 

 the imported article. 



Already we have the Dutch bulb 

 traveler with us. Pretty early for the 

 coast. 



Hubert Morton is amalgamating his 

 nursery and flower stores at Long 

 Beach,* as he thinks he can run the two 

 more easily at the one address. 



The Eoserie is sending out a most 

 useful and attractive calendar this 

 year, consisting of a walnut frame and 

 pretty photographic view, a useful 

 thermometer being attached. The cal- 

 endar part can be renewed yearly, so 

 that a perennial advertisement is the 

 result. 



The new roses are certainly flne now 

 at the Dieterich & Turner ranch and 

 the latch-string is always out for 

 interested visitors. Mts. Chas. Lewis 

 does magjtkificently here and is a lovely 

 color, wnh fine stems. Mrs. D. Christie 

 Miller ip also excellent and there are 

 many oth,«rs. Whild Mr. Turner sends 

 some ftowers in, he iff tising a good 

 deal of the wood for Jfeopagating and 

 has many thousands aK: ^^^ sand al- 

 ready. ^H^- Rionai:ds. 



SAN FBANOZdfl^CAL^ 



The Mar; 



The marked impetus 'wnich was given 

 the retail trade in the middle of Sep- 

 tember has also characterized the 

 closing days of the month and the 

 opening days of October. The record 

 of daily sales in the retail stores and 

 the activity of all connected with the 

 trade clearly show that winter, the 

 harvest season of the florist, is at hand. 

 October 2 was the beginnihg of the 

 Jewish holidays and everybody con- 

 nected with the trade was kept 

 hustling. Flowering plants were most 

 in demand. Cut flowers, however, were 

 sold in quantity. In addition, we have 

 had two large funerals, the offerings 

 for which represented much work and 

 the consumption of a large quantity 

 of flowers. 



Stock is considerably better than at 

 the last w-fiting. Mums have improved 

 fifty per cent. Prices on good stock, 

 however, stand high. The new crop of 

 American Beauty roses is just being cut 

 apd they are splendid. It is fortunate 

 that they were available last week, for 



S. MURATA & CO. 



WHOLESALE FLORISTS 



Fh.n. ii..„ 2«87-F2«>4. 751 So. Bitwdway, LOS ANGELES, CAL 



Mention The ReTlew when yon wrlf ■ 



ROSE S=B E A U T I E 8 



We are cuttintr and shipping the finest flowers from yoong stock, 

 all lengths, clean and good color. 



DIETERICH & TURNER, SrHJaKVi? c'K 



Mail Address, R. F. D. No. 6, Los Angeles, Cal. 



