ao 



The Florists' Review 



October 16, 1913. 



Index to Advertisers, Pate 102. 



NOTICE I 



It is impossible to guarantee 

 the insertion, discontinuance 

 or alteration of any advertise- 

 ment unless instructions are 

 received by 



5 P. M. TUESDAY. 



...CONTENTS.., 



The Retail Florist 9 



— Wax and Wife (portraits) 9 



— An Actor's Laurels (lUus.) 



— Hallowe'en Is Coming 9 



— What Takes Prizes? (lUus.) 10 



— Tell 'Em It's Net 10 



— Again a Prize-Winning Car (lllus.) 10 



— Albert Stein's Fall Opening (lllus. i 11 



—Florist Shows the Way (lllus. ) 11 



A True Story 



Evans Wins Patent Case 12 



Carnations — Carnation Rust 12 



— Topping Carnations 12 



— Where to Cut the Stems 12 



— Average Number of Blooms 12 



— Enchantress Losing Vitality 12 



American Carnation Society 12 



Robert Miller (portrait) l'< 



A Grower of the Far West (lllus. ) 13 



To Build Canadian Branch IS 



Roses — Roses to Follow Mums 14 



— Too High a Temperature 14 



— Roses for Easter 11 



"Not Yet But Soon" 14 



From the Park Floral Co 14 



Beware the Check Casher 14 



Charging for Estimates 15 



William F. Gude (portrait) 15 



Winter Care of Pansles 10 



The Glass Market 10 



Society of American Florists 16 



Azalea Indica Short 16 



Annual Show at Vincent's 16 



Next to Food and Clothing IT 



American Gladiolus Society 1" 



Washington, D. C 1" 



Cleveland 17 



BufTalo, N. y 18 



New York 18 



Louisville, Ky 19 



Greenwich, Conn 19 



Obituary — Alfred Bingham 19 



— Max Schustermann 19 



— William H. Grimes 19 



Diseased Cyclamen Foliage 19 



East or West, It's the Same 20 



Chicago 20 



Toledo, 24 



Springfield, Mass 2.> 



Cincinnati 26 



Philadelphia 2S 



St. Louis 31 



Lancaster, Pa 31 



Woonsocket, R. 1 36 



Pittsburgh 36 



Rochester, N. Y 38 



Boston fO 



St. Paul 45 



Steamer Sailings 46 



Seed Trade News 48 



— Another Fight Is On SO 



— Dutch Bulb Shipments ^^ 



— Bent Grasses Going Up? 52 



— The Orchard Grass Crop 52 



— Catalogues Received 54 



Pacific Coast Department o- 



— Menlo Park, Cal 62 



— Los Angeles «^ 



— San Francisco 6^ 



— Seattle 64 



— Portland, Ore 65 



— Tacoma, Wash 65 



News of the Nursery Trade 66 



— Receiver Runs Concern 6C 



— Insects on Evergreens 66 



— Aphis on Evergreens 67 



Glen Cove. N. Y 2° 



New Castle, Ind i« 



Detroit, Mich ij 



Evansvllle, Ind i* 



Denver, Colo '^ 



Greenhouse Heating "o 



— Piping Five Ohio Houses 90 



— The Fuel Market 9^ 



— Heat From Residence Boiler 92 



— A Small Texas Greenhouse »4 



Providence, R. 1 9b 



Indianapolis ^ 



Minneapolis i"" 



Bloomington, 111. — ^The flower store 

 formerly owned by the Phoenix Nursery 

 Co. has passed into the hands of Adair 

 Cowan, of Chicago, who has been man- 

 aging the store since June 1. Mr. 

 Cowan was formerly with Wittbold and 

 the North Shore Floral Co., of Chicago. 

 The place will be known as the Cowan 

 Florists. 



1 



Estebllshed, 1897. by G. L. GRANT. 



Published every Thursday by 



The Florists' Publishincj Co., 



630-660 OaxtoD Building, 



608 South Dearborn St., Chicago. 



Tele., Harrison 6429. 



Registered cable address, 

 Florvlew. Chicago. 



I St.,' 



w. 



New York Representative : 

 Austin Shaw, 1310 Forty -NlM 

 Brooklyn, N. Y, Tele., zOT 

 Borough Park. 



Subscription price, $1.00 a year. 

 To Canada, $2 00; to Europe, $2.60. 



Advertising rates quoted upon 

 request. Only strictly trade ad- 

 vertising accepted. 



Entered as second class matter December 3, 1897, 

 at the post-offlce at Chicago, III., under the Act of 

 March 3. 1879. 



SOCIETY OF AHEBICAN FLORISTS, 

 Incorporated by Act of Congreii, Haroh 4, 1901. 



Officers for 1013: President. J. K. M. L. 

 Farquhar, Boston, Mass.; vice-president, Theo- 

 dore Wlrth. Minneapolis; secretary, John Young. 

 64 W. 28th St.. New York City; treasurtj, W. F. 

 Kastlng, Buffalo. 



Officers for 1914: President, Theodore Wlrth, 

 Minneapolis; vice-president, Patrick Welch, Bos- 

 ton; secretary, John Young, 64 W. 28th St., New 

 York City; treasurer, W. F. Kastlng. Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 August 18 to 21. 1914. 



Results bring advertising. 

 The Review brings results. 



It appears that (Thrysolora has brought 

 the best money of all the mums cut in 

 the first half of October. The report is 

 unanimous from all the markets. 



When a grower can not supply the 

 variety of young stock asked for, he has 

 no right to substitute. It may be all right 

 to write to ask if something else will do, 

 but the money should go back P. D. Q. 

 on request. 



One of the axioms of the up-to-date 

 manufacturer is that equipment is 

 cheaper than labor. It applies to all de- 

 partments of the florists' trade. It is 

 cheaper to give your men what they need 

 to work with than to hire more men. 



Advertisers who send electrotypes by 

 parcel post either should afiix special de- 

 livery stamps or allow a little extra time: 

 the parcels do not travel so rapidly as 

 first-class mail. As business activity in- 

 creases and the holidays approach condi- 

 tions are apt to grow worse rather than 

 better. 



It is bad business for a florist to buy 

 too cheaply ; standard qualities are neces- 

 sary to a first-class, permanent business, 

 and standard qualities, except in rare in- 

 stances, are not to be had except at 

 standard prices. Cheap prices not infre- 

 quently mean cheap qualities, and a cheap 

 store, then cheap customers. Keep the 

 quality up. Pay enough. 



One of the noticeable tendencies in 

 the cities and larger towns is toward the 

 distribution of a constantly increasing 

 part of the florists' products through re- 

 tailing channels outside the trade, 

 through fruiterers, department stores, 

 etc. In a few instances this realizes 

 the customary values for the stock, but 

 usually it is in the direction of increased 

 output rather than maintained prices. 



Not a few subscribers save themselve? 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



EAST OB WEST, IT'S THE SAME. 



It is not where a publication is 

 printed that counts — it's where it is 

 circulated. 



Some members of the trade still speak 

 of The Review as a "western" paper, 

 losing sight of the fact that The Re- 

 view office is within a few miles of the 

 center of population of the United 

 States. And if anybody asks you, that's 

 why Chicago already is the mail order 

 center of America and rapidly is be- 

 coming the great publishing center. 



But it doesn 't make any difference 

 where a paper is printed — it's where it 

 is circulated that counts. 



And The Review goes everywhere. 

 Wherever there are florists, there you 

 will find The Review. 



Consequently, it does not make any 

 difference where an advertiser is lo- 

 cated. The story he tells is the same, 

 east or west, like this: 



Please take out my ad of cyclamens, .is I am 

 all sold out, thanks to The Review. — C. H. Ja- 

 cobs, Weitfield, Hass., October 7, 1913. 



The Review certainly brings results. Our To 

 Exchange ad brought us many more opportunities 

 than we could take advantage of. We shall use 

 The Review's advertising columns more freely 

 from now on. — Williams Bros., Lorain, O., Oct- 

 tober 7, 1913. 



Discontinue the ad: one insertion did the trick: 

 we are sold out. Shall have more work for your 



Saper later.— Hudson & Welsh, Lyndonville, 

 r. Y., October 13, 1913. 



CHICAGO. 



The Great Central Market. 



Too warm and too much baseball. 

 That about tells the story of the latter 

 part of last week. Business was de- 

 cidedly slack and stock of all kinds 

 was rather in oversupply, prices weak- 

 ening more or less all along the line. 

 The week that sees the baseball cham- 

 pionship settled never is any too brisk 

 in the flower business and this time 

 there was almost midsummer heat one 

 or two days, to force the stock and 

 make the flowers soft. This week 

 opened with rather better conditions. 

 The championships are settled, so that 

 a lot of people, florists included, can 

 once more attend to business, and the 

 weather is cooler. Demand is picking 

 up. 



With an abundant supply of roses 

 and carnations and an ever-increasing 

 number of mums, the market is able to 

 take care of all orders. Mums have 

 been slow in reaching the market this 

 season, but the bright weather of the 

 last few days has brought big cuts and 

 there now are plenty to satisfy all the 

 calls. Roses have not shown the de- 

 cline that might have been expected 

 and there are big cuts coming on the 

 market daily. No one is short of roses. 



The supply of mums has more than 

 tripled since the last report. The ar- 

 rival of Touset has added pink to the 

 list of available colors. All grades can 

 be found and the larger and finer flow- 

 ers are being cut in greater numbers. 

 Needless to say, the prices of ten days 

 ago have suffered with the increase in 

 the supply, although fancy stock still 

 brings good returns. 



Beauties in the longer lengths are 

 plentiful and they can be had at a rea- 

 sonable price. The shorter ones are 



