38 



The Florists^ Review 



OCTOBBB 16, 1013. 



lO 4^ 



J. J. BENEKE 



Fix>RiST AND Decorator 



cuoiOK otrr vlowkhs. plants and floral dksions 



roB All Oooasiom 



12ltt Olitk smsxT 



PAGES OF RBTAILKRS' CARDS 



THIS department for the cards of Lead- 

 ins Retail Florists— those florists 

 who have the facilities for filling the 

 orders sent them by other florists— has 

 made possible the recent rapid develop- 

 ment of this branch of the business, a 

 branch of the trade now established for 

 all time and so helpful that its volume 

 will keep on increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send your 

 share (and make 20 per cent profit with- 

 out effort) if you let your customers 

 know you can perform this service for 

 them. To receive your share— well, The 

 Review's department for Retailers' cards 

 remains the one way of getting prompt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space Other spaces in propor- 

 tion. 



Why not send your order today— now — 

 before you forget it? 



ST. LODis. MO. January 11, 1913. 



Florists' Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.30 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. I received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566,00. They came by mall and telegraph from 

 Mew York to San Francisco and from New Orleans to Minneapolis. 

 Since T allowed the senders 20^, the record is as follows: 



Total value of orders 



Less 305> allowed senders. 

 Met value of orders. 



$566.00 

 313.20 

 452.80 



Here Is an addition of |453.80 In business which 

 oould not otherwise have been obtained and at an expense of 

 only $18.20. 



Since my advertisement appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising. It also 

 goes to show that The Review is not only there with a big "P' 

 but that it has three more big "R's" - Readers - Reliability 

 Resultsl 



Yours respectfully. 



KANSAS CITY, 

 ... MISSOURI ... 



WILLIAM L. ROCK 

 FLOWER COMPANY 



Members Florist s' Telegraph Delivery Ass'n . 



CINCINNATI 



E. G. HILL FLORAL CO. 



Good stock and good 

 •ervice at both stores 



INDIANAPOLIS 



MADISON, WIS. 



RENTSCHLER FLORAL CO. 



Formerly Cap tal City Greeslieuse Co. 



Best Shipping Service far Wisconsin 



NORFOLK, \A. 



CRANDY THE FLORIST 



Orders also delivered to 

 FORTRESS MONROE, VA. 



Member Flortrts* Telegraph Dellrery Association. 

 Mention The RcTlew whan jon writa. 



CLEVELAND, OHIO 



BRAMUnr Jk »OM. 



store and Greenhouses. 1181 East Tlst Street. 



FUNFRAL EMBLEMS 



CUT FLOWERS 



BROWN BROS. & CO., LTD 



BULBS 



FLORISTS, NURSERYMEN AND SEEDSMEN 



48 Hastings Streat, E. 



VANCOUVER, B, C. 



SEEDS 



EOCHESTEE, N. Y. 



The Market 



The warm weather during the last 

 week has not helped much. Business 

 has not been at all brisk, except for an 

 occasional rush of short duration. 

 Funeral work has been plentiful and 

 has consumed a large quantity of short- 

 stemmed stock which otherwise would 

 have gone to the bad. This included a 

 large shipment of asters, chiefly white; 

 the colored varieties are somewhat 

 scarce. Cut salvia is used freely in 

 making up baskets and is a decided 

 change from the ordinary run of things. 

 One or two of the stores are specializ- 

 ing in tiny brown twig baskets filled 

 with sweet alyssum and pink roses, and 

 tied with pink baby ribbon or silk fiber 

 ribbon. These baskets retail at 75 cents 

 and a reasonable profit is made. 



Local growers are bringing in some 

 good chrysanthemums, pink, lavender, 

 yellow and white. The size and quality 

 are both satisfactory and they sell fast. 

 Easter lilies are becoming more plenti- 

 ful and callas are arriving slowly. Val- 

 ley is also more plentiful. Violets are 

 not selling fast. Boses of about all 

 kinds are feeling the effects of the 

 warm weather; nevertheless, they are 

 good. Kaiserin is a great favorite with 

 the Rochester people. Beauties are 

 plentiful and good CarnoteL Eichmonds, 

 Marylands, Killameys, White Killar- 



PITTSBURGH, PA. 



RANDOLPH & McClEMENTS 



Floral Exports 

 5936 PENN AVENUE 



Members of the Florists' Telegraph Deliverj- 



A Card This Size 



Costs Only 70c per 'Week 

 on Tearlr Order 



It wonld keep yonr name and your faclUtleB 

 before the -whole trade. 



A half-inch card coets only 3Sc per week on 

 yearly order. 



The unexcelled facilities of the Ernst 



W I E N H O E BE R 



Company 

 are available to the trade for filling any order in 



CHICAGO 



22 East Din Str««t 



Member Florists' Telesrraph Delivery. 



Staunton, Va. 



Orders for Tirrlnia and West inilN FAIION 

 Virginia. Prompt attention. JvlUI liUiliUW 



SPRINGFIELD, MO. 



SUMMERFIKLD FLORAL CO. 

 Qrow«rs and R«tall«r* for Mi« Southwest-. 



