20 



The Florists^ Review 



OCTOBRB 28, 1913. 



lifci to Advertisers, Pay 106. 



NOTICE I 



It it impossible to guarantoo 

 tko insortioD. discoBtinuaiico 

 or altoration of tuxj advortiso- 

 mont unloss instructions ara 

 racaived by 



5 P. M. TUESDAY. 



...CONTENTS... 



The Retail Florist and the Pompon Mums 



(lUus.) » 



It's Good Ad Copy (lllus.) 10 



All Right. Tell 'Em It's Gross 10 



Why Fortune bmlled 10 



A Distinctive Decoration (lUus.) U 



Forcing Pansies 11 



Canterbury Bells 11 



The New York Society , 1} 



Business Embarrassments 11 



Roses 12 



— Temperature for Killarney 1-S 



— The White Sunburst (lllus.) 12 



—To Preyent* MiTdew; 12 



— Seem to Need Feeding 12 



Chrvsanthemums 13 



— Bleached or Faded Foliage 13 



— Retarding ChryBanthemums 13 



— A Long IsLand Mnm Grower (lllus.) 13 



— Chrysanthemum Society 13 



Seasonable Suggestions 14 



— Gardenias 1* 



— Dutch Bulbs 14 



American Rose Society 14 



Orchids 14 



— Seasonable Notes 14 



— Sander's Group (illns.) 15 



Distinctions in Primulas 16 



Charging for Bstimates 16 



Beating the Kansas Drought (iU«a.) 16 



Norfolk, Va 16 



New York 16 



Thomas W. Duggao (portrait) 17 



Society of American Florists 18 



Newport. R. 1 18 



Hartford, Conn 18 



An Oyster Roast (lllus.) 18 



Obituary 18 



— John B. Byer 18 



— Robert Klnkald 18 



— Frank H. Vick 18 



News Notes and Comments 19 



Hall Insurance for 1014 20 



Rapidly Cleaning Up 20 



CWcago 20 



NashviUe, Tenn 26 



Detroit 28 



Rochester, N. Y 29 



Springfield, 30 



Philadolphia 32 



Cincinnati 38 



Washington 44) 



Pittsburgh, Pa 40 



Boston 42 



St. Louis • 45 



New Orleans, La 48 



Steamor Sailings SO 



Seed Trade News S2 



— Seedsmen Delage Commission B4 



— Los Angeles Seed Notes (lUus.) 56 



— Bulbs Ui Holland 58 



— Imports Under New Tariff 60 



— Dutch Bulbs Still Coming 60 



Pacific Coast Department 66 



— EfTects of the Drought 66 



— Los Angeles, Cal 66 



— Portland. Ore 67 



— Seattle, Wash. 68 



— Preparation for Exposition 70 



News of the Nursery Trade 72 



— California Nurserymen Meet '12 



— Bonds Under Quarantine Act 74 



St. Paul, Minn 76 



Dayton, 78 



Lancaster. Pa 80 



Cleveland, 82 



Sreenheuse Heating oe 



— Using 4-lnch Returns 96 



— Will Need a Separate Flow 96 



— Heat From Residence 96 



— Hes(ttnr*B Missouri Range 97 



ProTldance, R. 1 100 



Kansas City, Mo 102 



Fellsmwe, Fla. — ^Mr. and Mrs. Paul 

 Tatro, who recently moved here from 

 Salina, Ean., are occupying a canvas 

 cottage on Hickory street, while Mr. 

 Tatro is preparing to set up in business 

 here. 



HatcIiiiii8on« San. — ^Walter H. Un- 

 derwood, of the Underwood Greenhouse 

 Co., is planning an extensive ^&IV~ 

 ment of his plant next spring, ^e Ifts 

 asked for the vaeati01^tt<,Jpro streets, 

 platted but never opened, in order that 

 he may use the land. 



Esteblished. 1897, by O. L. aRANT 



Published erery Thursday by 

 The FLORIOT3' Publishing Co., 



630-560 Oaxton Building, 



606 South Dearborn St, Chicago. 



Tele., Harrison 6129. 



Registered cable address, 



Florvlew, Chicago. 



Entered as Mcodfl class matter 

 Dec. 3. 1B97. at the post-office at Chi- 

 cago, lU.. under the Act of March 1 

 8. 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe. $2.50. 



Advertising rates quoted upon 

 request. Only strictly trade Hd- 

 vertislng accepted. 



800IETT OF AMEBICAN FL0BI8TS. 

 Inoorporatsd by Aot of Congress, lUroh 4, 1901. 



OfBcers for 1913: Prestdeat. 3. K. M. L. 

 y ^muhai ' . -BostOB;' ^Brarr' T lU B ^imal i f Wif. Theo- 

 dore Wirtb. Minnespolis; secretary. John Young. 

 64 W. 28th St.. New York City; treasnrw, W. F. 

 Easting. Buffalo. 



Officers for 1914: President. Theodore Wirth. 

 Minneapolis; Tice-presldent. Patrick Welch. Bos- 

 ton; secretary. John Young. 64 W. 28th St., New 

 York City; treasurer. W. F. Kastlng, Buffalo. 



Thirtieth annual convention. Boston. Msss., 

 August 18 to 21. 1914. 



EESULTS. 



We give them. Too get them. 



We both have them. 



Not a few subscribers save themselves 

 the bother of aflnual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



It is just as bad business for a florist 

 to buy too good materials as it is to buy 

 too cheaply. No use buying a dollar ar- 

 ticle where an 80-cent one will do as well. 

 The skillful buyer is the one who knows 

 what is necessary to get the desired re- 

 sult. 



One of the weak features of the flower 

 business is the general reluctance to ask 

 for one's money. Betailers should sp«ak 

 of their credits aa "accommodation, ac- 

 counts" and emphasize that tbey are 

 payable monthly. When the retailers get 

 their money promptly they will be able 

 to meet their own obligations in full 

 each month. 



One of the significant tendencies in 

 the trade is that toward opening down- 

 town stores by those who previously have 

 retailed from the greenhouses. In many 

 instances it is for the purpose of meeting 

 the competition of the store that gets its 

 supplies from some big city jnarket, but 

 in others it merely means th ^t the flfijist 

 is going after business instead of wait- 

 ing for it to come to him. It is a good 

 thing. 



A POINT on which The Review prides 

 itself is its accuracy. In newspaper 

 work the constant tendency is towattd 

 exaggeration, overstatement and care- 

 lessness of the facts so long as the story 

 reads well. The Review tries to avoid 

 the overstatement that discredits some 

 I ^oUMHLpublications, but it ^oes not aim 

 Jpt^g^te far as it 4id laAt week when a 

 typographical ^ror maAe the length of 

 tbe houses of the Miller Floral Co., 

 Farmington, Utah. 100 feet, when they 

 are, in fact, 300 leet long. 



HAIL INSUBANOE FOB 1914. 



The board of directors of the Flo. 

 rists' Hail Association has fixed the 

 rate of hail insurance for the year 

 ending November 1, 1914, at 15 cents 

 per hundred square feet of single thick 

 glass and 6 cents per hundred square 

 feet of double thick glass. 



John G. Esler, Sec'y. 



RAPIDLY OLEANING UP. 



When a florist has a surplus — stock 



he does not need for his home trade— 



he quickly cleans up if he lets the 



others know it through a classified ad 



in The Review. It does not make any 



difference where the florist is located; 



just two things are neeessary: that it 



be good, seasonable stock and that the 



ad appear in The Review. Then the 



orders come in and the items clean up, 



one after another, like this: 



Please take out my ad of cyclamens, as I an 

 sold out, thanks to The Review. — C. H. Jacobi, 

 Westfleld, Mass., October 7, 1913. 



And then one week later: 



Please take out my ad of Boston ferns, as the; 

 are all sold, and still thanks to The Review.— 

 C. H. Jacobs. Westfleld. Mass., October 14, 1913. 



OHIOAGO. 



The Oreat Central Market. 



«dA drop in the temperature of 35 de- 

 grees, which was followed by a snow 

 storm of real winter severity, took 

 place October 20 and as a result the 

 local wholesalers look for a check in 

 the crops that will cut down the 

 rather abundant supply of roses and 

 mums. Carnations were found to be 

 short of the demand with the opening 

 of business this week and with the 

 change in the weather conditions fears 

 were expressed that the roses and mums 

 would take a like turn. Killarneys 

 have been in good supply up to the 

 present and of other roses there are 

 enough so that all orders are being | 

 filled without trouble. Beauties con- 

 tinue to arrive in large numbers and, 

 while the short s^l more rapidly than 

 the long grades, the market cleans up 

 on all lengths. The Beauty market ii 

 much stronger than it was last week, 

 whe^ the ^nyer made the price on the 

 long*grade. I 



Mums have assumed a more impor- 

 tant position. Since the last report | 

 dozens of growers have begun cutting, 

 with the result that there are greater I 

 quantities offered than have been seen 

 heretofore. With the decrease in the 

 supply of carnations, however, the 

 prices of mums have held up in good 

 shape and they have cleaned out with- 

 out much effort on the part of the 

 dealers. Some really fine flowers are 

 to be had in both white and y^loiT' 

 as the mideeu«n sorts are in, and pin^ 

 and red botk- find favor with the lo<^ 

 buyers. Pompons have been cut i' 

 small quantities, but as yet the yelloWJ 

 are the only ones to be found in anj 

 quantity. There is nothing wonderful 

 in the way of quality among the firs' 

 arrivals and they do not bring any ud- | 

 usual returns. 



Violets are cutting more of a figure I 

 as the season advances and they coO' 

 tinue to improve in quality. L**' 

 week 's receipts were far above tb' 

 needs of the marJ^et, so that the besj 

 soW cheaply and some of tha poores* 

 not at all. There are all kinds of vio^ 

 lets offered: Eastern doubles, lo** 

 singles, a few local doubles, and Oeto- 



