42 



The Florists^ Review 



October 23, 1918. 



10 /i^ 



J. J. BENEKB 



Florist and Decorator 



CUOICR CUT FLOWKR8. PLANTS and FLORAL OKHIONS 



Kom ALL OOOABIOTS 

 12IB OLIVK STHKKT 



PAOKS OF RBTAILKRS' CARDS 



THIS department for the cards of Lead- 

 ing Retail Florists— those florists 

 who have the facilities for filling the 

 orders sent them by other florists— has 

 made possible the recent rapid develop- 

 ment of this branch of the business, a 

 branch of the trade now established for 

 all time and so helpful that its volume 

 wiU keep on increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send your 

 share (and make 20 per cent profit with- 

 out effort) if you let your customers 

 know you can perform this service for 

 them. To receive your share— well, The 

 Review's department for Retailers' cards 

 remains the one way of getting prbmpt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space Other spaces in propor- 

 tion. 



Why not send your order today— now — 

 before you forget it? 



ST. LODis. Ho. January 11, 1913. 



riorlsts' Publishing Co., 



Chicago, 111. 



Gentlemen: ' 



During the past year I paid you $18.30 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. I received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by mall and telegraph from 

 Hew York to San Francisco and from New Orleans to Minneapolis. 

 Since T allowed the senders 30^, the record is as follows: 



Total valine of orders 



Less 30f allowed senders.. 

 Net value of orders. 



$566.00 

 113.20 

 453.80 



Here is an addition of $453.80 in business which 

 could not otherwise have been obtained and at an expense of 

 only $18.30. 



Since my advertisement appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising. It also 

 goes to show that The Review is not only there with a big "P' 

 but that it has three more big "R's" - Readers - Reliability - 

 Results! 



Tours respectfully. 



J. W. DUDLEY SONS CO., Florist 



In West Virginia 



• • itPARKERSBURG. 

 CLARKSBURG and 

 HUNTINGTON. 



You can depend on us for all orders for deliv- 

 ery in West Virgrinia. 



PHILIPS BROS., 938 Broad St. 



NEWARK, N. J. 



Artistic Floral Work and Long Stem 

 Beauties Our Specialty 



Nfentlnn Til" RpTlew whPTi YOU writp. 



MADISON, WIS. 



RENTSCHLER ELORAL CO. 



Formerly Cap tat City Greeakouse Co. 



Best Shipping Service for Wisconsin 

 PITTSBURGH, PA. 



RANDOLPH & McClEMENTS 



Floral Cxparts 

 8936 PENN AVENUE 



Members of the Florists' Telegraph Delivery 

 Orders carefully executed for 



Everett, Wash, ^r^' 



EVKRKTT FLORAL CO. 



Established 1888 



TACOMA, WASH. 



H. W. MANIKE 



FUNFRAL FMBLFMS 



CUT FLOWERS 



BROWN BROS. & CO., LTD. 



FLORISTS, NURSERYMEN AND SEEDSMEN 



48 Hastings Strest, E. 



VANCOUVER, B. C. 



BULBS 



SEEDS 



BOSTON. 



The Market. 



Weather conditions continue to af- 

 fect both flower production and sales. 

 From October 1 to 19 we had only two 

 clear days, and over four and one-half 

 inches of rain fell on the remaining 

 seventeen days. All flowers are show- 

 ing the effects. Roses are, perhaps, in 

 the worst plight. Many are off color; 

 Killarney particularly so. For Kil- 

 larney Queen the demand is quite brisk. 

 Taft, Russell, Ward and Beauty are 

 other favorites. Much of the short- 

 stemmed stock is cleaned out quite 

 cheaply. Carnations continue to sell 

 well, considering that it is the mum 

 season, and are making good prices. 

 Chrysanthemums now are the leading 

 flowers arriving. All varieties are later 

 than usflel. Leading sorts seen are 

 Polly Ros«, Glory of Pacific, Pacific 

 Supreme, Halliday, Monrovia, Unaka 

 and Ivory. The last named old variety 

 still remains a favorite with some 

 growers. 



Violets, both single and double, con- 

 tinue rather soft, due to the continued 

 warm weather. Some good callas are 

 coming in, and the supply oi lilies, 

 longiflorum and speciosum, is just 

 about equal to the demand. Some good 

 Lady Lenox cosmos is seen. It sells 

 well. Yellow marguerites are in de- 

 mand, but whites do not clean up well. 



The nnezcelled facilities of the Ernst 



WIENHOEBER 



Company 

 Bie available to the trade for filling any order in 



CH ICAGO 



2a Kmt Bhn Straat 



Member Florists' Teleirraph Delivery. 



CINCINNATI 



E. G. HILL FLORAL CO. 



Good stock and good 

 service at both stores 



INDIANAPOLIS 

 NORFOLK, VA. 



CRANDY THE FLORIST 



Orders also delivered to 

 FORTRE88 MONROE, VA. 



Member Tlorists' Telegraph DeltTery Association. 



CLEVELAND, OHIO 



BRAMLCY A SON, 



Store and Qreenhouses. IIBI East Tlst Street. 



DULUTH FLORAL CO. 



20O mil** in any direction, mil |IT|| MIMM 

 We are the center of the great VvLV 1 0, PUIW. 



Northwest. Daily deliveries to Superior, Wis. 



