24 



The Florists^ Review 



October 30, 1913. 



Index to Advertisers, Page 106. 



NOTICE ! 



It i* impossible to guarantee 

 the insertion, discontinuance 

 or alteration of any advertise- 

 ment unless instructions are 

 received by 



5 P. M. TUESDAY. 



♦♦ 



.CONTENTS... 



Putting Life Into the Show Windows (Ulus.) 11 



Kerr's New Store (illus. ) 12 



The Pompon Season (illus. ) ; . . 12 



New Green for Ketullers 12 



The Autumn Flower Shows 13 



— San J'ranolsco (Ulus.) 13 



— Santa Monica, Cal 13 



— Montebello, Cal 13 



— Pasadena, Cal 14 



Express Companies Lie Down 14 



Chrysanthemums 14 



• — Leaf Disease and Mildew 14 



— Early Chrysanthemums 14 



— Buds With Broken Stems 14 



— Chrysanthemum Society 14 



— Steberl's First Cut (Illus.) 15 



Martin Wax In Europe 15 



Gardeners' Convention 15 



Planting Trees and Shrubs 15 



The New Duties 15 



Orchids lU 



— Seasonable Notes 10 



With Southern Growers IC 



John Boddy (portrait) Kt 



Lean-to House for Crops 17 



Wintering Cannas 17 



The Cleveland Show (illus.) 17 



Frank A. Friedley (portrait) 18 



Charles E. Kusseil (portrait) 18 



Forcing Tulips 18 



Indexing Articles 10 



H. P. Knoble (portrait) 19 



George W. Smith (portrait) 19 



Temperature for Bulbs 19 



Carnations 20 



— Stigmonose and Leaf -spot 20 



— Tobacco Stems for Mulch 20 



— Losing Their Foliage 20 



— Leaf Spot 20 



— Mixtures Among May Day 20 



Not Because They're Unusual 20 



Palms, Pleasure and Profit (illus.) 20 



Yes, Indeed 21 



Paper White Roots Rotting 21 



Covering Pansy Plants 21 



New York 21 



Obituary 22 



— Edward LeRoy Pierce 22 



— R. B. Stoddard 22 



— Emil Author 22 



News Notes 23 



New Hampshire to Florida 24 



Chicago 24 



Adams, Mass 29 



Newport, R. 1 30 



Rochester, N. Y 3(> 



Philadelphia 32 



.St. Louis 3(; 



Washington. D. C 3.s 



Columbus, 42 



Providence, R. 1 44 



Boston 45 



Kansas City 50 



Steamer Sailings 52 



Seed Trade News 54 



— Dutch Bulb Arrivals 5(> 



— Tnerkildson Not Alarmed 5ti 



— Seed Trade at Nashville 5t; 



— Burpee's Lompoc Ranch 58 



— Catalogues Received 00 



Pacific Coast ITepartment 08 



— Los Angeles C** 



— Seattle, Wash 08 



— Tacoma, Wash 09 



— Portland, Ore 70 



— Sunnyside, Wash 70 



News of the Nurssery Trade .• 72 



— Bogus Checks on Nurseries 72 



— Comply With Quarantine Act 72 



— Shipments of Trees Coming 72 



— Pink and White Dogwoods 72 



— The Legal Situation 73 



Springfield, Mass 74 



Evansvllle, Ind 70 



Nashville. Tenn 78 



New Orleans 8<l 



Pittsburgh 82 



Greenhouse Heating 90 



— Smokeless Coal at Clilcago !H! 



— Coal or Natural Gas? 90 



— Highest Point in System 90 



— Eggplant House In Illinois 97 



— Ohio Vegetable Houses 98 



— A Small Pennsylvania House 9S 



Fort Wayne, Ind 100 



Cincinnati 102 



Indianapolis, Ind 104 



-^- -^ n. -^ 



Mexico, Mo. — C. C. WonndKan is 

 making extensive improvements at his 

 place on North Jackson street. 



Established, 1897, hj d. L. GRANT. 



Published every Thursday by 

 The Florists' Publishing Co., 



630-S60 Oaxton Building, 



608 South Dearborn St., Chica«:o. 



Tele., Harrison 5429. 



Registered cable address, 



Florview, Chicago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-office at Chi- 

 caoro. 111., under the Act of March 

 3.1879. 



Subscription price, Jl.OO a year. 

 To Canada, $2.00; to Europe, $2.60. 



Advertising rates quoted upon 

 request. Only strictly trade nd- 

 vertislng accepted. 



SOCIETY OF AKEIUCAK FL0BI8TS. 

 Incorporated by Aot of Conrroai, Ibu-ch 4, 1901, 



OfDcers for 1913: President. J. K. M. L. 

 Farqubar, Boston, Mass.; vice-president, Theo- 

 dore Wirth, Minneapolis; secretary, John Yonng. 

 M W. 28th St., New York City; treasarur, W. F. 

 Hasting, Buffalo. 



Officers for 1914: President, Theodore Wirth. 

 Minneapolis; Tlce-presldent, Patrick Welch, Bos- 

 ton; secretary, John Young, 54 W. 28th St., New 

 York City: treasurer. W. F. Hasting, Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 August 18 to 21. 1914. 



Results bring advertising. 

 The Review brings results. 



The retail florist who does not advertise 

 can not in future hold the pace set by the 

 one who does. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



The probabilities are that never, any- 

 where in the world, and certainly not for 

 a private citizen, has there been a show- 

 ing of funeral flowers to compare with 

 the display at St. Louis, October 25, for 

 the obsequies of Adolphus Busch. 



Distant fields are always fairest. 

 There are just as good opportunities at 

 home as away from it, but the florist who 

 grows more stock than his local trade calls 

 for can cultivate the fair fields in the dis- 

 tance and still stay at home — by using 

 Classified ads in The Review. 



It is in the autumn each year that there 

 is pressure to sell Boston ferns. At the 

 time when growers are hard put to it to 

 protect their stock from frost a part of 

 the summer's crop of Bostons is pretty 

 sure to be selected for the sacrifice. By 

 spring well grown ferns will be scarce 

 again. 



Will ruscus go the way of the Christ- 

 mas bell? Beginning as a holiday spe- 

 cialty in flower stores, it has got into all 

 sorts of shops, including department 

 stores, and, in various colors, sells all the 

 year around. Florists are buying more 

 heavily than ever before for Christmas 

 delivery. 



There was a time when a silver cup 

 had an advertising value — to the donor, 

 and to the winner if he happened to win 

 on a novelty — but when cups and medals 

 became so common that show managers 

 had to borrow big glass display cases to 

 exhibit them in they lost most of the 

 publicity feature. 



When you send a paper to an editor 

 mark the paragraph you want him to 

 see. Contrary to the general belief, an 

 editor has something else to do beside 

 read the exchanges. 



The buyer who gets the most for his 

 money is not the one who grinds the 

 hardest on the seller — a point sometime 

 will be reached where the buyer's busi- 

 ness no longer is desirable, and there the 

 buyer loses out. 



It is current report that one Chicago 

 retail florist has contracted for $20,000 of 

 newspaper space to be used this season. 

 That ought to go some little way toward 

 giving the flower business a standing 

 with those who heretofore have not appre- 

 ciated its magnitude. 



NEW HAMPSHIRE TO FLORIDA. 



It's All the Same. 



It doesn't make any difference where 

 the advertiser lives — The Review is as 

 good a medium for those in the four 

 corners of the country as for those who 

 are located at the center of population, 

 where The Review is published. Note, 

 from New England, and from Florida: 



stop my ad; The Review has brought more 

 orders than I can fill; all sold out. — G. P. Grid- 

 ley, Wolfeboro, N. H., October 20, 1913. 



The Pandanus Veitchii offered in The Review 

 are .all sold. Good stock combined with the 

 wide circulation of The Review will sure bring 

 good results. — F. Schultz, Hobe Sound, Fla., 

 October 21, 1913. 



CHXCAOO. 



The Oreat Central Market. 



A brisk market for the last week 

 has aided the local wholesalers in clean- 

 ing up a fairly large supply of roses 

 and chrysanthemums and, with the ad- 

 ditional demands of the southern sec- 

 tions for All Saints' day, prices have 

 held rather firm. The only scarce ar- 

 ticle at present is carnations. Since 

 the crops went off about ten days ago 

 the wholesalers have found it some- 

 what hard to fill all orders and in some 

 cases it has been necessary to substi- 

 tute or disappoint out-of-town buyers. 

 Prices have been seasonable. The fancy 

 stock cleans up in short order and little 

 effort is needed to dispose of the less 

 desirable grades. 



The present week opened with a 

 strong market for roses and medium- 

 sized mums, while there also appeared 

 to be a good demand for pompons. 

 Wholesalers reported that it was hard 

 to get enough of the small flowers to 

 fill the shipping orders. In the larger 

 mums the demand was hardly as good 

 as the dealers would have liked and for 

 the fancy grades there were signs of a 

 weakened market until the first rush of 

 the AH Saints' day business. Almost 

 everything cleaned up quickly after 

 Wednesday, when the first of the 

 southern orders were sent out. The All 

 Saints' day orders were fully up to 

 the best previous records. 



Mums have assumed their usual im- 

 portance and, while roses are favored 

 with a more than ordinary demand, the 

 chrysanthemum is in the height of its 

 season. All the popular varieties in 

 season are to be had without trouble 

 and there is no shortage in any grade. 

 The growers complain that the weather 

 conditions have caused an ttftusual 

 amount of damping off and there is 

 considerable stock that is not up to 

 standard. 



