44 



The Florists^ Review 



OCTOBBB 8f, 1918. 



10 %- 



J. J. BENEKB 



Fix>RisT AND Decorator 



cuoioR oirr flovtkrs. pi<a.nt8 and floral okhiqns 



roB All OooABioira 

 1216 OLITX STMKKT 



PAGKS OF RKTAILERS' CARDS 



'pHIS department for the cards of Lead- 

 ^ ing Retail Florists— those florists 

 who have the facilities for flllins; the 

 orders sent them by other florists— has 

 made possible the recent rapid- develop- 

 ilent of this branch of the business, a 

 branch of the trade now established for 

 All time and so helpful that its volume 

 will keep on increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send your 

 share (and make 20 per cent profit with- 

 out effort) if you let your customers 

 know you can perform this service for 

 them. To receive your share— well, The 

 Beview's department for Retailers' cards 

 remains the one way of getting prompt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space. Other spaces in propor- 

 tion. 



Why not send your order today— now — 

 before you forget it? 



ST. LOUIS. MO. January 11, 1913. 



Florists' Publishing Co., -^ 



Chicago, 111. 



Gentlemen: 



During the past year I paid you $18.20 for a 

 half inch advertisement In the Retail Florists Department , 

 of The Review. I received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by mall and telegraph from 

 New York to San Francisco and from New Orleans to Minneapolis. 

 Since I allowed the senders 20^, the record is as follows: 



Total value of orders 



Less 30f allowed senders. 

 Met value of orders. 



$566.00 

 113.20 

 453.80 



Here is an addition of $453.80 in business which 

 could not otherwise have been obtained and at an expense of 

 only $18.30. 



Since my advertisement appeared only In The Review 

 It goes to show what the retail florists through the country 

 lose If they do not use this medium of advertising. It also 

 goes to show that The Review is not only there with a big "P* 

 but that It has three more big "R'e" - Readers - Reliability 

 Results! 



Tours respectfully. 



ROCHESTER, NINN. 



CAPITAL OF WORLD 



Wire and Mail Orders given prompt and 



particular attention. 



Special Bervioe lor Hospital. 



ROSS BRAGG, ZHmbro Hotel Block 





Batde Creek, Mich. Leading ri>rist 



THB FLOWKR SHOP 



179 W. Main Street 



Two blocks from B. C. Sanltaiinm. 

 All Out Flowers In Season. Funeral Degl^nsand 

 Potted PlantH. Careful attention and prompt dc- 

 Uyery crnarant«ed. 



J. W. DUDLEY SONS CO., Florist 



h West Virginia 



atP«RKERSBUR6. 

 CUmiBURG lai 

 HUNTW6T0N. 



You can depend on us for all orders for deliv- 

 ery in West Virginia. 



PITTSBURGH, PA. 



RANDOLPH & McClEMENTS 



Floral Exports 

 5936 PENN AVENUE 



Members of the Florists' Telegraph Delivery 

 Orders carefully executed for 



Everett, Wash. 



AND PACiriC 

 NORTHWEST 



EVERETT FLORAL, CO. 



Established 1888 



TACOMA, WASH. 



H. W. MANIKE 



RICHMOND, VA. 



209 West Broad Street 



JOHN L. RATCLIFFE 



FLORIST 



Branch OfflcesIP"*** J»«er«on 



.Murphy's Hotel 



PROVIDENCE, B. I. 



The Market. 

 A drizzling rain the major part of 

 last week interfered materially with 

 business. There was an increased 

 supply of fine chrysanthemums, roses 

 and carnations, but the demand de- 

 creased as the quantity increased. A 

 few weddings, with preliminary recep- 

 tions, etc., contributed not a little to- 

 ward the redeeming of the general 

 situation. 



Various Notes. 



"William C. Pratt & Son are pre- 

 paring to add to their range at Long 

 Meadow a new greenhouse, 41x100 feet. 

 Carnations are their principal crops. 



More than 100 pieces were furnished 

 by the florists of this city for the fu- 

 neral of Mrs. Mulvaney, wife of Rob- 

 ert Jewett the actor. Many telegraph 

 orders were filled. 



John Anderson, employed by A. J. 

 Olsen, East Providence, had a narrow 

 escape from serious injury October 26. 

 He attempted to leave an electric car 

 before it had stopped and was thrown 

 heavily to the roadway. He was badly 

 cut and bruised about the face and 

 head. 



William Hay is cutting a fine crop 

 of roses from his houses at Oaklawn. 

 He is making heavy shipments to New 

 York. 



The Westminster Greenhouse, Inc., 



The unexcelled facilities of the Ernst 



WIENHOEBER 



Ck>mpany 

 are available to the trade for flllins any order in 



CH ICAGO 



22 East Elm Stroot 



Member Florists' Telegraph Delivery. 



CINCINNATI 



E. G. HILL FLORAL CO. 



Good stock and good 

 sefTice at both storos 



INDIANAPOLIS 

 NORFOLK, VA. 



CRANDY THE FLORIST 



Orders also delivered to 

 FORTRESS MONROE, VA. 



Member Florists' Telegraph Deliyery Association. 



^us|Pittsfield,Nass. 



Leading Florist in Western Mass. Est. 1875 



Archias Floral Co. 'M^^I^.L 



Choice Out Flowers and Designs on short notice. 

 Prompt attention to telegraph and telephone orders. 



