Niivi:miu;i; (>, I'M'.',. 



The Florists^ Review 



21 



f 



\'<^.<»-';^.<»H.'*^. ■'■< 'r>.^ '."v .'^ >>■ •■y.'») Vr»>"<=^. ^i"-^'. ^t'-fe^.-^t'fe'. ») V. »)' 



THE RETAIL 



ll 



FLORIST 



'•-»>"->-j jr:s ^ »>-^r») v.-»>'^ f»i''y^»). 





THE TELEGRAPH DELIVERY. 



A li;i(| feature lor rctailci's to itrac 

 till', wliirli will surely lia\e a lia<l et"- 

 I'ect ill the ell. I witll t lie public, is to 

 take irders lor to\vn< tdo I'ar away 

 from \( ur own lowii. ami then sliiji 

 tliein. The ullier .lay a laru'e lloral of- 

 t'criiiti' 1(11' tlie (i|ii'uin<,r cif a store in 

 TjOiii>\ ille. Ky., was shiii|ie(| all the wax 

 I'roiii New ^dilv liy a Xew N'orl; re- 

 tailer. ^'(lu i-an imagine what an eye- 

 sore it, must lia\c lieen for tlie pulilic 

 to see >-ncli a withereil up tlora] oiVei'- 

 iiii;'. it •ert.'iiiily was im n'oilit to the 

 liorists' traije. Ilow mui-li uicei- ami 

 more )ileasiii;i- to the pulilii- as well as 

 to the lecipieiit it would lia\(' lieeu had 

 tlie l,ouis\ille Ihiiist made this d(di\(>ryl 

 It is Milt alone a mis jmlyiiieiif liuf in 

 liad ta-te fnr tlie llorist to ship floral 

 olferiiii;s sn fm. lOr he loses liy it 

 in the end: it !-• detrimental to the en 

 I ire (l(iri-~t> ' i lado. 



Through tlie ollires ,if tli(^ l''lorists' 

 Tide^zraph l)elivery 1 .■iiii sure tliat a lot 

 of those thing's can be ]ire\eiiteii and a 

 Ljrcat deal of ^ood rmi be done all 

 around b\- ret.ailers loiiperatiiitr and 

 i-omjiarini: notes. 



If the trade ]>aiiers are wiUinfj to help 

 us in this dirertion, ami no doubt they 

 will. T shall be pl<>ased to widte up lit- 

 tlo happeniiiLis f he.ar almnf from our 

 inombers over.- now and then, so all 

 rotailers. whether members of the F. T. 

 n. or not. inav bi^nefit hv it. 



V. T. r>. r'oeind.in. 



ESTIMATING DECORATIONS. 



()ii(> ol' the most interestinjr of the 

 addresses at tlie nieetin<r of the Tietroit 

 I'lorists' ('lull. Oitolier "Jo. was th.at 

 ^i\'eii by ]Iul;o Srhroeter on ' ' llstitnat- 

 iii^ 1 >ei(iiat ioii^. ■ ■ The jioint mi whiili 

 he ]daced ui.i-t emphasis is that the 

 llorist slifuild <diar;;e enout'li to enable 

 him to do iu-ti'-e to himself as well as 

 to his custoinei In estimatiiiLT, there- 

 fore, he should bear in mind the many 

 details that, if not wati lied, eat up the 

 margin ot' )irn(it. 



When .-alleil iipuii til L;i\e .'III estimate 

 tor a deriH at mil. it i-- bevt to i^er. first 

 'if' all. eitlni the entire i-iiii lideiii-e of 

 the eu>tiiiner, i . ;■ .a riear iinder^tandint^ 

 of" his wi-l;,.^ Iiet'iiie ^^ixiiiL'' any liL'tires. 

 It i'- w i^e til leiiieiiilier tliat the l()west 

 i|not;itinii i'- lint .'ilw.'i^— the one th.at 

 wins the mder. luit, on tiie uther litmd. 

 o\ I'll liai'^liii:,'' --hiiuld be ,i\uided. ( )n a 

 store dei-oration it is not dillieult to 

 state an exaiT ti<;ur(\ but th(>re is al- 

 ways to be added the cost of a little 

 extra stock tliat yites to some employee 

 to "pa\e the wa\','' so to speali. In 

 a moderate sized order, such extr.as 

 .amount to a cimsiderable sum. 



One cannot exjiect to make as iniii h 

 on a +1'.") to J*^?.*! dei'oration in a home 

 as ho can on a funeral ]iiece at tlio 

 same pric<>, Imt liy all mo.ans eliarj^e 

 I'lioiifjli to ena])lo ,\oii to do just ice to 

 the job. for the decorator, tiot the cus- 

 tomer, must b(\ar the blanio for portr 



woik. If ii reasoiiaide price can not be 

 obl.ained. it is hettiM' to let the other 

 fellow do the work and !4et the bl.anie. 

 I'Mowi'is and plants are so \,aried in si/e 

 and i|nality that they can not be figured 

 at ;i rertain standard, as you would 

 yards of' ribbon, and I'or that reason 

 it is rarely wise to fr\ to meet a com- 

 jiet i tor "s est iniat e. 



Till' best plan when a home dei'iua 

 tiou has m!icli def .ailed work is to try 

 to •^f\ an Older to jiu .ahead within ;i 

 certain fieure. If, however, the florist 

 is called upon to iii(dudi> all the de- 

 tails ill his estim.ate. he should not for- 

 '^t't to allow f'nr ;i dianiie in the iiuirket 

 prices of tliiweis; his time shniild lie 

 p.aid fdr. idtliei' as a separate item or 

 otherwise; the trips m.ade hy his auto 

 mobile ;itid assist.ants must be included 

 in the estimate, or h(> loses just that 

 amount. If he wishes to do a nood 

 business and keep up a hijili standard, 

 he must charge t'or ;ill the det.ailed e\ 

 ]ieuses. Little is ^iained by iiittiii;;' 

 jirices I'or a customer who wants e\ery- 

 t liinir <'heap. lie \vill nexcr be satisfied, 

 no matter how little he Jitiys. and ;i dis 

 satisfieil customer does no <food. A dec- 

 oration is seen by ;i bar^e numlier of 

 people and, when carel'ullx' executed, 

 elicits many compliments, re^rardless 

 of its c(ist. wlii<di is iisu.ally known 

 only by the customer and perhaps a 

 fmv intimate frieiid<. The favor.able 

 comment thus obtained is worth in ad 

 \crtising far more than the <:aiiiiii;.' of 

 a sin^lo ehoaji order on which a llmist 

 can not ilo liis liest. 



A CHAPEL DECORATION. 



'j'he I'niieral of' the w i I'e of' <'li;i^, \. 

 I'a i ili;i iiks. former \ ice |iresii|eii t of' the 

 I'nited .^t.ati''.., drew i^reaf ipiantities of 

 llowers and piei-es fidlll all 0\er the 

 roiintiN. The chajiel at ('rowii llill 

 i-eliieteiy. I lid i.a iia pol i ^. liid., ;it which 

 the fuiiei-al was held ()ctolier L.'<i. w;is 

 covered on every side with the llor:i| 

 remeiii Ilia lices of her friends. The ;i r 

 r.annemeiil of the flowers w;is in the 

 hands III' the I lei't eiiiia II n llros. ( o., of' 

 Indianapolis, ;iiid ;i part of flieii work 

 IIKP" ill seen ill the .■erolll p.l II \ i li l;' illlls 

 t i;it ion. 



MANURE FOR COMPOST. 



I'lease advise ine .as to what mainire 

 to use in ;i sod |iile I am about to Iniild. 

 There is plenty of cow iiianiiie at hand, 

 liiif it cont.ains wood sliav Iiilis which 

 were used to keep the floor clean. Is 

 it out of' the ((iiesfioii to use this 

 manure? I have plenty of horse ma- 

 nure; would yon ;ii|\ise me to use it, 

 iiiste.ad.' I orow lieddiiie' jilants, car- 

 n.atioiis ;iud chrv sant liemnins. and force 

 liiill's. L. B. 



If' \ oil h.ave pleiitv o I' liiiisi- manure 

 which i> free from sh.avin^s. I would 

 advise you to use it in building' ^■our 

 compost lie.ap. The sli;iviiiL:s ill the cow 

 iiianiiie mii;ht not jirove harmf'ul. but 

 that Wduld depend entirely on the kind 

 of' sh.axiiies used and the ipi.antity con 

 taiiied in the m.anure. If' the whole 

 mass were t liorouyhly rotted licd'oi'e 

 iisiue. there would not likely be any 

 detrimental etVect. If rli(> stable manure 

 is ><hort — not ;i yreat deal of straw in 

 it use one load of manure to each 

 three loads of soil. If' it cont.ains ;i 

 L:ood deal of' straw, then use one load to 

 every two loads of soil. If you pl.aee 

 tiie m.aiiiiie in layers, between Layers 

 of' --oil. do not make the layers too 



thick. The thinner the liettel'. 



Portland, Me. Work h.is lieen be^un 

 on .-III additional L;reenli(iu-.e for W. ]■]. 



I»\er. 



Chapel Decorated by Berlerminn Bros. Co., for Funeral of Mrs. Fairbanks. 



