24 



The Florists^ Review 



NOVEHBEB 6, 1913. 



Index to Advertisers, Page 110. 



NOTICE ! 



It i* impossible to guarantee 

 the insertion, discontinuance 

 or alteration of any advertise- 

 ment unless instructions are 

 received by 



5 P. M. TUESDAY. 



«♦ 



CONTENTS... 



The Autumn Flower Shows 11 



— Chicago : . 11 



— Boston (lllus. ) 12 



— Madison, N. J. (lllus.) 13 



— Herbert Bate (portrait) 14 



— New York 15 



— George Bate (portrait) 15 



— Hollywood. Cal 16 



— Philadelphia 16 



— H. B. Jones (portrait) 16 



— Lenox, Mass 17 



— Gleu Cove, N. Y 17 



— John Klrchner (portrait) 17 



— Leonard Utzinger (portrait) 18 



Cleveland's Show Next 18 



National Gardeners Meet ." 18 



C. S. A. Annual Meeting 18 



— The President's Address 18 



— The Mum Secretary Reports 19 



— William Klelnheinz (portrait) 19 



Seasonable Suggestions 20 



— Lilies of the Valley : . 20 



— Herbaceous Calceolarias 20 



— Polnsettias 20 



— Stevias 20 



— French Bulbous Plants 20 



Weak Stemmed Easter Lilies 20 



Name of Amaryllis 20 



The Retail Florist 21 



— The Telegraph Delivery 21 



— Estimating Uecorations 21 



— A Chapel Decoration (lllus. ) 21 



Manure for Compost 21 



Roses — Odor From Wall Cover 22 



— Propagation of Hardy Roses 22 



Fire at Anderson 2;{ 



Business Embarrassments 23 



Attack Rates on Moss 2:{ 



Fort Wayne, Ind 23 



Making It Easy for Him 24 



Chicago ■. 24 



Lancaster. Pa .'Kl 



Philadelphia ;i2 



Rochester, N. Y^ •''.■> 



New York 40 



Detroit 42 



Providence, R. 1 44 



Plant Receipts 40 



Pacific Coast Department 48 



— Los Angeles 48 



— San Francisco, Cal 48 



— Tacoma, Wash 50 



— Seattle, Wash 50 



— Portland, Ore .M 



Seed Trade News 52 



— California Drought Broken 52 



— California Pluraosus Seed 64 



— Dutch Bulb Arrivals 54 



— World's Record Spinach Farm 54 



— Seed Buyers Not Prosperous 64 



— Interview With Mr. Burpee 58 



— Catalogues Received 60 



Boston 06 



St. Louis 70 



Washington 73 



Steamer Sailings 74 



News of the Nursery Trade 70 



— Imports of Nursery Stock 76 



— Shipping Berry Plants 76 



Newport. R. 1 78 



EvansviUe, Ind 78 



Cincinnati 80 



Kansas City 82 



Dayton, 84 



Columbus, 86 



Waco, Tex 86 



Greenhouse Heating 100 



— A Small House 100 



— The Car Shortage Again 100 



— Boiler at Side of House 101 



New Orleans, La 102 



Louisville, Ky 104 



CTghton, Mass lOfl 



Norfolk, Va 100 



Denver. Colo 108 



Greystone, E. I. — Jonas Brook is pre- 

 paring to add another greenhouse, 21 x 

 50 feet, to accommodate his increasing 

 business. 



Washington, Pa. — ^Lord & Burnham 

 Co. received the contract for the iron 

 frame, the hot water heating plant and 

 the iron and tile benches of tne green- 

 house at the county home. The glass 

 contract went to the Masontown Glass 

 Co., Masontown, Pa. 



W^ 



STS' - 



Established, 1897. by O. L. GRANT. 



Published every Thursday by 

 The Florists' Publishing Co., 



630-560 Caxton Building, 



508 South Dearborn St., Chleaffo. 



Tele.. Harrison 5429. 



Registered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3, 18U7. at the post-office at Chi- 

 cago, Hi., under the Act of March 

 3. 1879. 



Subscription price, (1.00 a year. 

 To Canada, $2.00; to Europe, $2.50. 



Advertising rates quoted upon 

 request. Only strictly trade <«d- 

 vertising accepted. 



1! 



SOCIETY OF AMEBIOAN FLORISTS. 

 Incorporated by Act of Congreis, March 4, 1901. 



Officers for 1913: President, J. K. M. L. 

 Farquhar, Boston, Mass. ; vice-president, Theo- 

 dore Wirth, Minneapolis; secretary, John Yonng. 

 64 W. 28th St.. New York City; treasuru-, W. F. 

 Hasting, Buffalo. 



Officers for 1914: President, Theodore Wlrth, 

 Minneapolis; vice-president, Patrick Welch, Bos- 

 ton; secretary, John Young, 64 W. 28th St., New 

 York City; treasurer. W. F. Hasting. Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 August 18 to 21. 1914. 



EESULTS. 



We give them. You get them. 



We both have them. 



The man who is a good collector is 

 prompt pay, and, usually, vice versa. 



Bowling, once the favorite relaxation 

 for florists, appears to have largely lost 

 its interest since the old guard has taken 

 up automobiling, or golf. 



The advertising department of The 

 Review would like to hear from the own- 

 ers of some White trucks which have not 

 been shown in the White advertisements. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Review $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



In spite of the important quantities 

 known to be in storage, and the well 

 stocked condition of most of the large 

 users, there are those who believe that 

 sphagnum moss will be an extremely 

 scarce article before spring. 



The real winter worth of a new rose 

 of promise never is known before the 

 second season after its dissemination. 

 During the winter months of the first 

 season all available wood is being used 

 for propagating, so that no blooms can 

 be produced. 



It may be true that ' ' there is a 

 sucker born every minute," but just the 

 same the only business worth having is 

 one that gives customers good enough 

 service to hold their trade. Any florist 

 who loses sight of this fact will some 

 day find he is at the end of his rope. 



If the price of freshly imported plants 

 of Cattleya labiata keeps going up there 

 soon will be no glut of the cut flowers 

 in any of the city markets. Growers 

 who bought stock at $30 per case now 

 have to pay $60 or more and say they 

 do not get so good plants as at the lower 

 prices. 



MAKING IT EASY FOB HIM. 



' ' Let 's make him earn his money. ' 

 How often have you heard a buy^ r 

 make the remark in connection wih 

 some deal? 



Did you ever stop to think that tl e 

 buyer pays the costs of the seller? Di I 

 you ever pause to consider that in tl ,> 

 long run you pay every extra and Ui - 

 necessary expense you put on the pei - 

 pie you buy from? 



It costs .just so much to produce a'l 

 article, and it costs a certain sum in 

 addition to sell it. The buyer has to 

 pay the cost of production, the cost of 

 selling, and the profit necessary to 

 keep the seller in business. Not only 

 the necessary costs, but the unneces- 

 sary costs. They not only must be 

 but are added in, somewhere. 



Consequently, having decided to pat- 

 ronize a seller, especially if you pat- 

 ronize him regularly, it is to your in- 

 terest to help him keep his selling cost 

 down. 



Don't "make him earn" his money; 

 make it as easy for him as you can. 

 Everything he "earns" you pay. The 

 less he has to "earn" the lower he 

 can keep his selling price. 



CHICAGO. 



The Great Central Market. 



There was an extremely good mar- 

 ket last week, but it began to ease 

 off October 31 and since then prices 

 have softened quite a little, especially 

 on roses and mums. Chrysanthemums 

 are even more in evidence and only 

 Beauties and first grade pompons are 

 reported scarce. Carnations are not in 

 oversupply, by any means, but with 

 the reasonably bright weather of the 

 last ten days the supply is heavy 

 enough to take care of all orders at 

 recent quotations. It is not hard to 

 clean up on anything in the carnation 

 line at a slight concession. 



Chrysanthemums are all that could 

 be desired and the heavy crops that 

 are now being cut make it po'ssible to 

 take care of any unexpected increase 

 in the demand. All the popular mid- 

 season favorites are to be had and even 

 Bonnaffon has appeared in considerable 

 quantity. While there is no end to the 

 smaller stock, the cuts include some 

 high quality flowers that leave little 

 to be desired. Pompons have been 

 bringing excellent returns, not by rea- 

 son of any unusual shortage of stock, 

 but more on account of the brisk de- 

 mand that the small flowers have en- 

 joyed. They clean out quickly, espe- 

 cially the better grades, and the deal- 

 ers say they cannot get enough of the 

 good ones to satisfy all demands. 



Beauties have shortened up and as 

 a result prices have stiffened, espe- 

 cially on the long grades. They have 

 shown exceedingly fine quality and the 

 buds are not only of good color but 

 are large and perfect. Killarneys are 

 abundant, but the demand has been 

 suflScient to clean them up at such prices 

 as ordinarily rule during the mum sea- 

 son. While the better grades get the 

 call, there is no let-up in the demand 

 for short stock for funeral work and 

 there is no surplus of shorts at present. 

 The other roses are not so much in evi- 

 dence, but there are enough Richmond, 

 Maryland and Bulgarie to care for the 

 needs of the buyers. Ward and Sun- 

 burst are in good demand for corsage 

 work and there is hardly a time when 



