NOTBMBEH 6, 1913. 



The Florists' Review 



27 



v^' 



A Chris^as Selling Sugges- 

 tion for the Retail Florist 



More people in your city would give Flowers as Gifts if 

 the Idea were attractively brought to their attention. 



Why not boost the idea of "FLOWERS AS A GIFT"? 



We have an excellent plan for promoting the giving of Flowers as Gifts, 

 , , which oughl, to be considered by every Florist in the country. 



Our plan will also create entirely new business for you, add new names 

 to your books and give you decided prestige. 



Christmas is the one time when you should place your name before the Public. You 

 can do it very successfully through The Plan We Offer. 



Write us today for further particulars. 



as a UiTT .-. 



McNEFFSWENSON COMPANY 



HIGH GRADE FLORAL PUBLICITY 

 218-220 SOUTH MICHIGAN AVENUE 

 CHICAGo)^ ILLINOIS 



SPECIALIZE IN FLORAL PUBLICITY 



plenty of room for work and for pack- 

 ing orders for delivery. 



Fire broke out in the office of the 

 John P. Kid well & Bro. plr.nt, at 

 Thirty-ninth street and Wentworth 

 avenue, at 1 a. m. November 3, and 

 before it was extinguished had done 

 damage to the extent of about $1,500. 

 The loss, however, was confined to the 

 building in which the office was lo- 

 cated and with the exception of a small 

 quantity of broken glass the green- 

 houses were not affected. The broken 

 glass was quickly replaced and John 

 P. K^idwell says there was no loss in 

 stock worth mentioning. 



J. R. Fotheringham, of the F. R. 

 Pierson Co., is in town on his way 

 home to Tarrytown after an absence 

 of nearly six months, during which he 

 has made two trips to the Pacific coast, 

 on one of which he acquired a bride. 



Fof some weeks reports have been 

 current that Mrs. Williams, who is pro- 

 prietor of the Atlas Florai Co. and of 

 the Williams Flower Shop, had dis- 

 posed of the lease under which the lat- 

 ter has been operated since the com- 



Mentlon The ReTlew when yon write. 

 I 



■J 

 pletion of the building at the south- 

 west corner of Wabash avenue and 

 Monroe street, and that the store would 

 go onp^ of business, being succeeded 

 by a'ialoon. \Mrs. Williams still says 

 no deal has/been closed. The store is 

 open as usual. 



Novemberll Otto Goerisch went into 

 partnerShipr with Fred Fischer, at 2737 

 North Clark street, where the latter 

 has done a flourishing ^cetail business 

 for some\ years. Mr. Gderisch is 29 

 years of kge and has spent-^s entire 

 business lif e'^ in the employ \)f> Ar:l^ 

 Randall, having been with the whole- 

 saler fpr nearly sixteen years. He is 

 well equipped to make a success of 

 retailing. 



Frank Johnson and Eric Johnson, 

 who are not brothers except in busi- 

 ness, returned from a trip of ten days 

 to New York, an^; south into the holly 

 and boxwood districts. They say they 

 did not find any place where business 

 was poor, but the situation in Chicago 

 looks better to them than it did when 

 they left home. 



Peter Reinb^rg has dropped Melody 



from his list. Sunburst and Ward hav- 

 ing proved to fill the bill in yellow 

 roses. 



Ed Eisner is reopening his retail 

 store, at 5548 Halsted street. 



H. E. Philpott is in town on his way 

 to the Cleveland flower show. 



Schiller has given an order to 

 Buchbinder Bros, for a new refrigera- 

 tor for the north side store. It is to 

 be finished in mission green and will 

 be one of the largest in town, being 

 fifteen feet long, four feet deep and 

 ten feet high. Sidney Buchbinder states 

 that business this year is far in ex- 

 cess of last year at this time and on 

 October 30 reported sales to J. J. Kolar 

 and the North Shore Floral Co. in ad- 

 dition to the Schiller order. Mr. Kolar 

 is a newcomer in the trade and will 

 open a store at Twenty-sixth street and 

 Fifty-second avenue. 



It is reported that Poehlmann Bros. 

 Co. is figuring on a big plantation of 

 peonies at Morton Grove for cut flower 

 purp«ses', 



W. F. Duntemann, of Bensenville, 

 was in town November 3 with his first 



