November 6, 1913. 



The Florists Review 



33 



m s mm. f\ W '" ~ 



Splendid flowers, well growu, every one of them, 

 almost exhibition blooms, $2.00, $2.50. $3.00 per dozen. 



Plenty of other varieties, pink, white and yellow, 

 $1.00, *2.00, $2 50 and %'?, 00 per dozen. 



9<«Al*%*^ 



'=>^ 





Qn II II A'Pni A * flower that is very little grown except by a few who spe- 

 Dtl|| f MHUIfff cialize in it. and one of those few markets his entire cut 



with us, which he has in large Quantities 

 very choice Quality, at $3.00 par lOO< 



coral pink, r«d and whit*, and of 



■0 M ♦•■ 



^- . A M $■ 





GARDENIAS, specials. 13.00 per doz. A few extra large specials, in 



limited quantities, at $4.00 per doz. 

 CATTLEYAS, specials, $().00 per doz. Extra, $4.00 per doz. Special 



prices in large quantities. 

 VALLEY, special. $4.00 per 100. Extra, 13.00 per 100. 



Business Hours from 7:30 a. m. to 6.00 p. m. 



HKADQUARTERS FOR aREENS 



Wild Smilaz. $5.00 per case. 



Rronze (:telax, 12 00 per 1000. 



Green Galax, $1 .00 per 1000 : $7.50 per 10,000. 



Green Leucothoe, new crop, $1.00 per 100; $7.60 per 1000. 



Green Sheet Moss, $3.50 i>er bag. 



Asparagus strings, 50c each. 



A'^paragus and Hpreiigeri bunches, 50c each. 



Smllax, 20c per string. Cut Hemlock, $2.50 per bundle. 



Hardy Dagger Ferns, best quality, large fronds. $1.50 per 1000. 



Hphamum Moss, burlspped. 10-bbl. bales, $3.75 each; 6-bale lots, 



$3.50 each; lO-bale lotx, $3.25 each. 

 Mexican Ivy. Jl.OO per 100: $7.50 per 1000 



RIBBONS AND SUPPLIES — Many new patterns in exclusive Ribbons. If you did not receive one of our new cata- 

 logues, advise us and we will mail you a copy. 



S. S. PENNOCK-MEEHAN COMPANY 



The Wholesala Florists ot Phlladalphla 



PHILADELPHIA 

 I60R>I620 Ludlow Street 



BALTIMORE 

 Franklin and St. Paul Streets 



NEW YORK 

 117 West 28tli Street 



WASHINQTON 

 1216 H Street. N. W. 



CHRYSANTHEMIMS 



VALLEY ROSES ORCHIDS 



VIOLETS CARNATIONS 



AND EVERYTHING IN CUT FLOWERS 



THE PIDLADELPinA CUT FLOWER CO., 



1517 

 Sansom St., 



riiiLiU)ELrinA,rA. 



grade carnations sell, but not those 

 with stems from eight to ten inches 

 long. 



Eoses are generally off crop, judging 

 by the light receipts at many of the 

 wholesale houses. Double violets have 

 been short of the demand, particularly 

 on football day. Fancy singles have 

 helped out. Valley is in fair demand, 

 the supply excellent. The quantity of 

 cattleyas has fallen off. Mixed orchids 

 are to be had in moderate numbers. 

 Cypripediums are coming in quite 

 freely. The frost has destroyed cosmos 

 and all outdoor flowers excepting pom- 

 pons, which, by the way, are never 

 taken when the buyer can secure in- 

 door-grown stock. 



That Hundredth Man. 



A good deal has been written about 



Godfrey Aschmann's place, the large 

 number of plants grown and sold there, 

 the varieties, the sizes, and so forth; 

 so much, indeed, that it will be more in- 

 teresting to tell about Godfrey Asch- 

 mann himself. He is a man in the 

 prime of life, who has had a thorough 

 training as a florist since his boyhood. 

 He has combined with his grower's 

 knowledge a business shrewdness that 

 enables him to reap the benefit of his 

 work to an unusual degree; I mean by 

 this that Mr. Aschmann seldom grows 

 plants that are not in demand, or of 

 sizes that are seldom wanted; he rarely 

 forces plants on a dull market, pre- 

 ferring to offer them when they are 

 wanted, and he does not encourage 

 book accounts. These three reasons 

 are important factors in Mr. Asch- 

 mann's success, but they are only fore- 



runners to the fourth and most impor- 

 tant reason of all, namely, his courage 

 in advertising. Mr. Aschmann writes 

 his own advertisements. His confi- 

 dent, fearless style has won him friends 

 all over the country; his persistence 

 has held them, I do not mean that a 

 florist who once buys from Godfrey 

 Aschmann always buys from him; that 

 would be ridiculous, I do mean that 

 he has a large following who look to 

 him for the seasonable offers, and who 

 frequently buy from him. He has 

 what they want, and he tells them 

 about it. Godfrey Aschmann has suc- 

 ceeded where not more than one man 

 in a hundred would have succeeded. 

 The conditions favored a small local 

 business, one that would have dried up 

 with the first unfavorable breath of 

 wind. In spite of these conditions, a 



