48 



The Florists' Review 



NOTEMBSB 6, 1913. 



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PACIFIC Coast department 



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liOS ANGELES. 



The Maxket. 



The nearest approach to a glut of 

 chrysanthemums occurred last week, 

 when it seemed impossible to clear out 

 the large number arriving. Carnations, 

 too, suffered a severe setback and piled 

 up considerably. Boses feel the effects 

 of this oversupply and are cheaper in 

 sympathy. Valley keeps up well in 

 price and orchids are not too plentiful. 

 By the time these notes appear, Cat- 

 tleya labiata will be in full cut and pos- 

 sibly there will be enough to meet 

 the demand. The competition among 

 handlers of greens brings prices down, 

 to the advantage of the retailers. 

 Maidenhair and good asparagus keep 

 up in price and quality. 



For a Show in 1915. 



The publicity given to the work of 

 the committee appointed by the Los 

 Angeles County Horticultural Society 

 has caused a good deal of comment 

 here, and if the exceedingly capable 

 members of this committee are able to 

 live up to their promises and arrange 

 what will be practically a continuous 

 show during the exposition year, they 

 will do a great work for horticulture 

 generally. Our society has gone on 

 patiently for years, striving in the 

 face of opposition and neglect, but it 

 seems that at last those who have been 

 faithful to it are about to get recog- 

 nition. Fast President Payne has 

 worked hard to interest the Chamber 

 of Commerce and has apparently suc- 

 ceeded. The tipie is all too short to 

 make the necessary arrangements and 

 it is up to all to do their best and 

 drop all differences of opinion, all 

 working for the common good. But 

 flamboyant newspaper articles, helpful 

 as they are, do not mean real progress, 

 and if we are to be ready by 1915 all 

 have to put their shoulders to the 

 wheel. 



Theodore Payne, Jacob Dieterich, 

 Fred Howard, Ed. Bust and Charles 

 Winsel form the committee, and these 

 are a pretty strong combination. 



Various Notes. 



Captain Grey has a commission to 

 plant seven and one-half acres at the 

 San Diego Panama exposition. This 

 will be representative of what the va- 

 rious counties of southern California 

 can do in the short time that will 

 elapse between now and the opening 

 day. 



Morris Goldenson had heavy orders 

 for funeral pieces last week. At least 

 a dozen fine wreaths, several sprays 

 and a fine casket cover of carnations, 

 white roses and violets were ordered 

 for one funeral. 



The H. N. Gage Co. reports that 

 business during October ran away 

 ahead of that of last year. At the 

 new place at Montebello the staff is 

 busy potting azaleas and tulips for 

 forcing. Orchids are in good demand 

 here; also a yellow cosmos that is spe- 

 cially attractive. mij.»*iik- 



Gus Swenson has b««»» . Iiuding in 

 speciallr good Silver Weddifti? and 

 Bonnaffon chrysanthemums, and the 



Our resnlts from advertisings 

 ■with, you are extremely satis- 

 factory.— Lynch Nursery Co., 

 Menio Park, Cal., October 88, 

 1918. 



first Paper White narcissi were ready 

 to cut October 25. 



J. A. Philipps, of the Harvard Flow- 

 er Store, Washington, D. C, has been 

 visiting here. 



In my notes on the Pasadena show 

 no mention was made of the fine ex- 

 hibits of roses put up each day by 

 Dieterich & Turner. This was because 

 I left before judging commenced and 

 before all the exhibits had been staged. 

 The roses in question were doubtless 

 one of the greatest attractions of the 

 show, and other growers thus had the 

 chance to get acquainted with the 

 newer kinds which are so well grown 

 at the Montebello range. They were 

 changed daily and so were always fresh 

 and bright. Since then Mr. Turner 

 has been putting up exhibits at all the 

 local shows. 



Howard & Smith have leased a large 

 tract of land on the Whittier road, al- 

 most opposite the trial grounds of the 

 Germain Seed & Plant Co., and intend 

 to use it for roses and ornamental 

 stock. H. E. Richards. 



SAN FRANCISCO, CAL. 



The Market. 



We have been experiencing an al- 

 ternation of warm and cold weather, 

 which affected the retail business for 

 the better and for the worse last week. 

 The stock might be reported as having 

 i'^proved at least twenty per cent. 



There are too many mums on the mar 

 ket to make them popular and, as is 

 usual when there is a large stock of any 

 flowering commodity, the growers loso 

 their heads and, instead of standing 

 pat, are willing to dispose of the stock 

 at a ridiculous price. Street venders 

 are selling chrysanthemums so cheaply 

 at this writing that flower lovers have 

 tired of seeing them everywhere and 

 have specialized on roses of all kinds. 

 Particularly meritorious are Sunburst, 

 Aaron Ward, Mrs. Taft and American 

 Beauties. Orchids are in good supply, 

 and with valley and violets, were lead- 

 ers in the market last week. 



Carnations have longer stems and 

 are becoming better sellers. They still 

 stand at 50 cents a bunch, which is 

 too high a wholesale price at this time. 

 While we have had no rain as yet, it 

 is surprising to see the quantity of vio- 

 lets that daily make their way into the 

 flower market. The price shows no 

 signs of dropping. They are retailing 

 at two bunches for 25 cents and may 

 be bought for 75 cents a dozen bunches. 

 They lack a trifle in fragrance. A few 

 dahlias may still be seen, but they are 

 not up to standard. The madrona berry 

 is a new acquisition of the week and 

 the first of the real red holiday color 

 in evidence. Pompon mums are new 

 and are a welcome filler for decorative 

 work. 



The Flower Show. 



The last day at the flower show 

 proved to be perhaps the most interest- 

 ing. The features for competition 

 among florists were, first, the most ar- 

 tistically arranged hamper or basket, 

 main feature chrysanthemums, and 

 second, the most artistic arrangement 

 in basket of cut flowers. Competitors 

 who deserve special mention are 

 Pelicano, Rossi & Co.; Julius Eppstein, 

 of the California Florist, and Francis 



H. N. GAGE CO., Inc. 



536 South Broadway, LOS ANGELES, CAL. 



WE ARE READY with all classes of stock for long distance shipments. Our 

 facilities have been greatly improyed during the summer, and we can take 

 good care of your orders for Chrysanthemums, Violets, Carnations and 



all other florists' flowers. 



QUALITY AND SERVICE 



is our motto. A new and clean line of Florists' Supplies and Ribbons. 



WHOLESALE FLORISTS NURSERYMEN 



Mention The Rrrlew when yon wi1t>. 



LOS ANGELES FLOWER MARKET 



414^ South Broadway, 



LOS ANGELES, CAL. 



Headquarters for everything that the florist needs— All seasonable flowers and greens at the 



lowest market price. 



FLORISTS' SUPPLIES 



No order too large or too small to receive our very best attention. 



QIVE US A TRIAL. , ;:,, .. 



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