66 



The Florists' Review 



November 6, 1913. 



lO 4^ 



J.J. BBNBKK 

 Florist and decorator 



G HOICK Cirr »I.OWBB8. PLANTS AK» PLORAI. DKSIONS 



Fob A1.I* OooAHOVB 



ISie OLITB STIIKKT 



PAGBS OF RBTAILKRS* CARDS 



npHIS department for the cards of Lead- 

 * ing Retail Florists— those florists 

 who haye the facilities for filliD£r the 

 orders sent them by other florists— has 

 made possible the recent rapid develop- 

 ment of this branch of the business, a 

 branch of the trade now established for 

 all time and so helpful that its volume 

 will keep on increasing for many years. 



Are you sending and receiving your 

 share of these orders? You cap send your 

 share (and make 20 per cent profit vdth- 

 out effort) if you let your customers 

 know you can perform this service for 

 them. To receive your share— well, The 

 Beyiew's department for Retailers' cards 

 remains the one way of getting prompt 

 action on the order in hand. 



To be represented costs only 70 cents 

 per week on a yearly order. This is for 

 one-inch space. Other spaces in propor- 

 tion. 



Wliy not send your order today— now — 

 before you forget it? 



ST. liOUis. M o. January 11, 1913. 



Florists* Publishing Co., 

 Chicago, 111* 

 tientlemen: 



During the past year I paid you $18.20 for a 

 half inch advertisement in the Retail Florists Department 

 of The Review. I received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They came by mail and telegraph from 

 Mew York to San Francisco and from New Orleans to Minneapolis. 

 Since T allowed the senders 20^, the record is as follows: 



Total value of orders 



Less 20f allowed senders. 

 Met value of orders. 



$566.00 

 U3.20 

 452.80 



Here is an addition of $458.80 In business which 

 could not otherwise have been obtained and at an expense of 

 only $18.30. 



I 



Since my advertisement appeared only in The Review 

 it goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising. It also 

 goes to show that The Review is not only there with a big "P' 

 but that it has three more big "R'e" - Readers - Reliability - 



Results! 



Tours respectfully. 



Lexington, Ky. 



QUALITY FLOWERS 



JOHN A. KELLER 



tsa X. etli ■tre«t 



Membar F. T. D. 



Centrally Locatt-d Quick Serrlce 



Telegraph Orders Carefully Executed 



41 South Wabash Avanua 



Phone Central 3906 CHICAGO 



Oh U St. Lou. 



QRIMM-QORLY 



St. Louis. Mo. F. T. D. 



RICHMOND, VA. 



209 West Broad Street 



JOHN L RATCUFFE 



FLORIST 



Branch Office. {S«*^^J;;«gXl 



FLORIDA 



Knuu Flokal Co. 



TAMPA, FLA, 



All Orders Receive Personal Attention 



GALE8BURG, ILL. 



All orders filled promptly 

 and carefully. 



E r. DRURY 



SPRINGFIELD, MO. 



■ SUMMERnBLO FLORAL CO. 

 Oro wora and Rotallors for tha Southwoot 



YOUR IOWA ORDERS ¥{:^"i£,^ii-: 



S0,009':feet glass. Home Iowa Sl^teTteachers' 



<}olJe*' 



JOSEPH BiNCBOFT * SON, C%Au FsIIh, Iowa 



BOSTON. 



The Market. 



The increasing supply of chrysanthe- 

 mums is now having its effect on the 

 market, which has been holding up 

 wonderfully well hitherto, and clear- 

 ances are not so easily made. Clearer 

 skies and more seasonable weather 

 have improved store trade, and there 

 is no cause for dissatisfaction with 

 present conditions, which are a de- 

 cided improvement on those of a year 

 ago. Chrysanthemums in greater va- 

 riety are now seen, but old favorites 

 like Bonnaffon and Ivory still hold 

 first place against all newcomers. Eo- 

 man Gold, Ramapo, Pacific Supreme, 

 Nellie Pockett and Chrysolora are a 

 few other kinds coming in now. There 

 is a good call for pompons, singles 

 and anemones in bunches; this branch 

 of trade shows a good growth of late 

 years. 



Roses are getting off crop with most 

 of the growers, and prices are holding 

 up well. Killarney Queen continues 

 a favorite. Some of the less scrupu- 

 lous salesmen are palming off Dark 

 Pink Killarney for it in order to get 

 a better price. Russells are good; so 

 are Beauties and Wards. Milady has 

 some admirers. It opens up quickly 

 compared with Richmond, which, if 

 cut tight in bud, remains so for a 

 long time. Carnations are arriving 



The nnexoelled facilities of the Emtt 



WIENHOEBER 



Company 

 are available to the trade for filling any oidw In 



OH ICAGO 



22 Eaat Dm Stroot 



Member Florists' Telegraph Delivery. 



J. V. LAYER 



ERIE, PA 



WRITE, PHONE tr WIRE 



WESTWOOD, Florist 



PENN. TfRNINAL, UVW VADIf 

 SEVENTH AVENUE. HL W I URA 



American or Canadian orders filled at a mo- 

 ment's notice. Headquarters for travelers, ar<l 

 the best in the market. TRY ME I 



BROCKTON, MASS. 



All orders received, delivered promptly in New 

 W. W. MATHAWAV, E»gl»"d 9 ^^i^ ^^^a 



THE W. & W. %5 North Blain Strtwt, 



'*^«R. WASHINGTON, PA. 



Groweri^WhoteMle and Relaiil Plorfsta. Wuhinkton. 

 Pa., a city of 26,000. the home of W. & J. foolWlltewn. 



