20 



The Florists^ Review 



May 14, 1914. 



and a huge corsage bouquet of violets 

 for Mrs. Wilson. The Washington Flo- 

 rists Co. made up a basket of Sunburst 

 roses for the minister from Bolivia and 

 Mme. Calderon, a basket of Killarney 

 toses for the minister from Switzerland, 

 »nd a shower bouquet of Sunburst roses 

 for the minister from the Netherlands. 

 William Marche & Co. supplied an offer- 

 ing of orchids and lily of the valley for 

 a member of the diplora»ti« circle. Other 

 W'ashirigton florists also had orders for 

 baskets, principally of roses. C. L. L. 



MOTHERS' DAY AND THE F. T. D. 



The many efforts put forth by mem- 

 bers of the Florists' Telegraph Delivery 

 in advertising the delivery of flowers 

 at a distance, through window deco- 

 rating and newspaper advertising and 

 numerous other ways, were rewarded 

 with a great deluge of orders May 9 

 and 10. Never before were there so 

 many telegrams and telephone calls fly- 

 ing about over the country, calling for 

 the delivery of flowers at prices and in 

 quantities not usually experienced. In- 

 quiry in several different cities shows 

 that the Florists' Telegraph Delivery is 

 doing good work and that the public 

 has taken decidedly to availing them- 

 selves of the opportunities offered. 

 Members are joining freely and with 

 the united advertising campaign, which 

 amounts to a national one in scope, the 

 growth of this phase of the florists' 

 business will be greater than ever and 

 the result a permanent one. 



Irwin Bertermann, Pres. 



to other retailers throughout the coun- 

 try what they can do in this line; it has 

 come to the point where it is more 

 necessary to have all the retailers fill 

 these orders in a uniform manner. 

 There are still a great many who do 

 not seem or want to understand that a 

 uniform discount of twenty per cent 

 should be allowed. Furthermore, all or- 

 ders sh-ould be telegraphed to the flo- 

 rists"Vho fill them, for the sum received 

 for the order. If every florist studies 

 the trade papers and watches the pic- 

 tures of work done by other retailers 

 throughout the country, he can soon 

 judge for himself how the other florist 

 is liable to fill his order. 



It is articles of this nature that are 

 most beneficial to this field of the flo- 

 rists' business; I am sure that in a few 

 years from now you will reap the 

 thanks of a good many florists. 



Albert Pochelon. 



FROM "F. T. D." POCHELON. 



The article in the April 30 issue of 

 The Review about retail florists wak- 

 ing up to the fact that it is much more 

 necessary for them to try to get orders 

 to telegraph and to advertise this fa- 

 cility to the public than it is to solicit 

 wire orders from other florists pleased 

 me immensely, as I have preached this 

 sermon for a long time. It is not now 

 BO necessary for retailers to advertise 



NEW STORE AT AKRON. 



The new store of Henry Heepe's 

 Sous, t\t Akron, 0., which was opened 

 for the first time about the middle of 

 March, is one of the miost thoroughly 

 up-to-date stores in the state. The day 

 that the headquarters were moved 

 across the street to the new location an 

 enormous number of the citizens of 

 Akron visited the store; the attendance 

 for the day was said to be fully 12,000. 

 Plants and cut flower baskets and ar- 

 rangements made a handsome decora- 

 tion, and the furnishings of the room, 

 as may be seen in the accompanying 

 illustration, greatly helped the effect. 



Back of the show room is a room 

 ffHT^Stocks of ribbon and various other 

 supplies, and behind that a cool room 

 for cut flowers. The second floor is the 

 basket department, an important divi- 

 sion of any flower store nowadays. In 

 the rear is the garage, which accom- 

 modates three cars, and all deliveries 

 are made from the rear. The new equip- 

 ment has lightened the work at rush 

 times, and although this Easter's busi- 

 ness showed a big increase over all 



previous holidays, it was handled much 

 more easily than that of other years. 



The president of this concern is E. A. 

 Heepe, and the secretary and treasurer 

 is Henry Heepe. Frank Riley, recently 

 with the Smith & Fetters Co., of Cleve- 

 land, is now with Henry Heepe's Sons. 



THE CHECK GAME. 



The Review repeatedly has cautioned 

 its . readers against accepting checks 

 that call for cash change; the presenta- 

 tion of a check with the remark, ' ' Take 

 it out of that," when a purchase has 

 been made, should be like a red light 

 to a railroader — a danger signal. Cash 

 change for a check never should be 

 given to a stranger. 



In spite of repeated warnings, florists 

 continue to forget. Almost every issue 

 tells of someone who got good money 

 for a bad check by pretending to make 

 a purchase. It seems to be the easiest 

 of all petty swindles. This is the way 

 G. C. & B. A. Stevens, of Marlboro, 

 Mass., report it: 



* ' Perhaps you will be willing to prinir'^ 

 the following story as a warning and 

 help for other florists who are liable to 

 meet a similar experience: 



"Last week, one evening during the 

 supper hour, when our store was in ^he 

 charge of our clerk, a man dressed in 

 laborer's clothes came in, ordered a 

 floral piece for $8, to be marked *L. O. 

 O. M. No. 34,' and asked to have it 

 delivered to a certain number on one 

 of our streets. He passed the clerk a 

 check for $15 and she, being rather in- 

 experienced, although she had been 

 warned not to cash checks, accepted the 

 check and gave the fellow $7 in change. 

 When we returned to the store and 

 were told of the order and check we 

 were suspicious of the check and 

 thought we would find out if there were 

 someone dead at the house where he 

 ordered the pillow to be sent, before 

 we proceeded to make it. The messen- 

 ger whom we sent to the house found 

 that a family af an entirely different 

 name lived there and that it was a 

 fake order. Upon telephoning to the 

 Lowell bank we were informed that the 

 check was worthless. 



"We understand he played the same 

 trick on another florist in our city and 

 tried in one or two fruit stores to play 

 a similar trick. He was clever enough 

 to have the right number of our local 

 society, asked to have the lettering put 

 on the pillow and gave full instructions, 

 etc. 



"We write this little experience, hop- 

 ing that the clerks in other stores who 

 read this will take the warning and be 

 on the watch for such impostors. We 

 have read in the past in The Review 

 of the same trick being played on flo- 

 rists, so we know it is no new game, 

 but hope that some florist will be smart 

 enough to catch the rascals who are up 

 to such dishonorable business." 



View in the New Store of Henry Heepe's Sons, at Akron, O. 



Chattanooga, Tenn. — Application for 

 a charter has been filed by the Chatta- 

 nooga Floral Co., with a capital of 

 $5,000. The incorporators are J. L. Lind- 

 say, C. W. Duffey, Carl Burke, J. R. Huff 

 and F. Giddings. 



Lincoln, HI. — Carl Hembreiker, fore- 

 man of the rose section at Gullett & 

 Sons', has resigned, to enter into part- 

 nership with his brother, Otto Hem- 

 breiker, who recently purchased the 

 West End Greenhouses. The resigna- 

 tion takes effect June 1. 



