28 



The Florists^ Review 



May 14, 1914. 



Index to Advertisers, Page 126. 



NOTICE I 



It ia impossible to guarantes 

 th* insertion, discontinuance 

 or alteration of anj advertise- 

 ment unless instructions are 

 received by 



S P. M. TUESDAY. 



...CONTENTS... 



Making the Most of Memorial Day (Ulus.) 17 



Retail Store MaaagemeDt 18 



— Taiisendschon in Decoration 18 



— More White House Flowers (Ulus.) 18 



— Eleanor Wilson'g Wedding Bouquet (Ulus.) 18 



— Bridal Flowers at Wilson-McAdoo Wedding 

 (illus.) 19 



— Mothers' Day and the F. T. D 20 



— From "F. T. D." Pochelon 20 



— New Store at Akron (Ulus. ) 20 



— View of Storfe of Henry Heepe's Sons 

 (illua.) 20 



— The Check Game 20 



What Texas Pays for Flowers 21 



Roses 22 



— Rooting Rose Cuttings 22 



— Outdoor Roses in Alabama 22 



The Gladiolus 22 



— Gladioli on the Farm 22 



Society of American Florists 23 



— Trade Exhibition (Ulus.) 23 



— Secretary's Bulletin 23 



Fiber Boxes Get Rights 23 



Asparagus Decumbens 23 



Those Smoky Clilmneys 24 



— What the Law Says 24 



The Ohio Tax Case 24 



SeasonabI^"Sugg'(>stions 24 



— The Propagating Bench 24 



— Utilize the Coldf rames 24 



— Peonies 24 



— Dahlias 24 



Hail Hits Trimble Houses (illus.)...; 2.1 



Big Loss at Erickson Range (illus.) 25 



Hydrangea Foliage Yellow 25 



Salvias Doing Poorly 2.5 



Ants on Sweet Peas 25 



Orchids 26 



— Clearing Cattleya Fly 2C 



Headroom for Early Snow 20 



Outdoor Stock for Market 26 



One of the Ways Florists' Supply Houses Now 



Cultivate the City Trade (Ulus.) 2fi 



John Jefferson Wilson (portrait) 27 



Obituary 27 



— James Slimon 27 



— B. P. Critchell 27 



— Eric Bonevier 27 



— Julius White 27 



When Forms Close 28 



"Results Like Thrse" 28 



See What Uncle Sam Will Do 28 



Chicago 20. 



Detroit, Mich 34 



Reading, I'a 35 



Ashtabula. O HO 



Philadelphia 38 



New York 40 



Baltimore, Md 46 



Vfgctiililo Forcing 50 



— Compost for Cuoumtjers 5<l 



— Starting a Musliroom Bed 50 



Buffalo, N. Y .52 



St. Louis 54 



WiisliiiiKtoii. 1). C .58 



Cincinnati 59 



Cleveland 61 



Ste.Tincr Sailings 01 



Seed Trade Xews 68 



— Senate Kills Free Seeds OS 



— Delivery of Inferior Seed 70 



— Catalogues Received 72 



Pacific Coast Department 74 



— San Francisco 74 



— Los Angeles 75 



— Spokane, Wash. . .-. 76 



— Portland, Ore 76 



— Seattle. Wash 77 



News of tlie Niirsery Trade 78 



— Nurseryman the Goat 7'! 



- — Kansiis Apple Seedlings 78 



New England Department SO 



— Pawtiieket. R. 1 80 



— Providence, R. 1 80 



— Boston 80 



— Oreenwicli. Conn 82 



Pittsburgh. Pa 84 



Great Falls, Mont 86 



Minneapolis 00 



Utica, N. Y 90 



Columbus, 92 



Knoxville, Tenn 92 



Greenliouse Heating 112 



— Cheap Gas From Water 112 



— The Situation in Coal 113 



Dayton, 110 



"I Wish to Say" 110 



Lancaster, Pa 118 



Brampton, Ont lis 



Milwaukee 120 



Bowling at Astoria, L. 1 120 



Syracuse, N. T 122 



Rochester, N. Y .124 



Established. 1897, by G. L. GRANT 



Fabllshed every Thursday by 

 The Plobists' PuBLisHiwa Co,, 



630-660 Oaxton BuUdlner. 



508 South Dear bora St., Ohlcaffo. 



Tele., Harrison 5429. 



Registered cable address, 



Florvlew, CbicaKO. 



Entered as second class matter 

 J)ec. 3, 1897, at the post-office at Chi- 

 cago. 111., under the Act of March 

 3. 1879. 



Subscription price, $1.00 a year. 

 To Canada, $2.00; to Europe. $2.60. 



Advertising rates quoted upon 

 request. Only strictly trade ad- 

 TertisiuK accepted. 



1! 



SOCIETY OF AXEBIOAN FLOBIBTS. 

 Incorporated Ity Act of Conrress, Maroh 4, 1901, 



Officers for 1914: President. Theodore Wirth. 

 Minneapolis; vice-president, Patrick Welch, Bos- 

 ton; secretary, John Young, 63 W. 28tb St.; New 

 Vork City ; treasurer, W. F. Kaating, Buffalo. 



Thirtieth annual convention, Boston, Mass., 

 August 18 to 21, 1914. 



Besults bring advertising. 

 The Review brings results. 



It takes a little longer to build a busi- 

 ness on strict credit lines, but, once built, 

 such a business is immeasurably better 

 worth having. 



Printed letter-heads, used in sending 

 an order, command a degree of respect 

 that would not be accorded the same 

 order written on any handy scrap of 

 paper. 



The talk against "commercializing" 

 Mothers ' day is "to laugh. ' ' How about 

 commercializing Christmas or Easter? 

 The public wants flowers at certain times. 

 Wouldn't florists be foolish to fail to 

 remind them of those wants? 



There is a constantly increasing num- 

 ber of women employed in the trade. 

 While some of the big stores in the cities 

 do not employ women outside the office, 

 they have proved more satisfactory than 

 men as salespeople for hundreds of stores 

 where the work is lighter. 



It develops that the supply of prepared 

 magnolia leaves is much less than it was 

 expected to be, with some time to elapse 

 before any of the new crops will be 

 ready. The demand has become extremely 

 large during the last few days, as retail- 

 ers are preparing for Memorial day. 



WHEN FORMS CLOSE. 



In announcing new advertising rates 

 of $900 per page the Country Gentle- 

 man, weekly, states that ' * copy and 

 cuts must be received twenty-nine days 

 before date of publication." The Re- 

 view feels itself lucky if it can get 

 copy and cuts twenty-nine HOURS be- 

 fore it goes to press, and it only charges 

 $30 per page for its space. If advertis- 

 ers would mail their copy to reach The 

 Review Friday or Saturday instead of 

 Tuesday (the day forms close), it would 

 be possible to give them still better 

 service, because less hurried. The 

 greater part of the week 's work now 

 must be done in two days, as the result 

 of the habit advertisers have of putting 

 us off until the last minute. 



"RESULTS LIKE THESE." 



It should be reiterated that the letters 

 printed from week to week in which 

 advertisers tell of their satisfaction 

 with the results obtained from use of 

 space in The Review are not in any 

 way exceptional or infrequent. The pur- 

 pose of printing these letters is to en- 

 courage those not satisfied with their 

 limited local business to branch out into 

 the wholesale and unlimited field, and 

 also to show those who have surpluses 

 of good stock how they quickly and 

 cheaply can turn the surplus into cash 

 — from waste to profit. Like this: 



We are sold out clean, without even one plant 

 left, either of snapdragons or pansies. Also, we 

 are shipping many orders for geranium cuttings 

 this month, some of them extremely large orders. 

 Reyalts like this can only be due to The Review. 

 We enclose our check in payment of last month's 

 account. It Is a bill we always are glad to settle, 

 considering the benefits received as being excel- 

 lent for the price. — J. P. Slebold, Lancaster, Pa., 

 May 9, 1914. 



SEE WHAT UNCLE SAM WILL DO. 



To show what opportunities are 

 opened up to florists by the parcel post 

 and to what extent use may be made of 

 this service by the trade, C. P. Hughes, 

 of Hillsdale, Mich., sends the following 

 clipping from the Hillsdale Daily for 

 May 5: 



* ' Unquestionably the most unique 

 parcel post package which ever came 

 to Hillsdale was received here this 

 morning and sent on to Quincy. It 

 came from West Branch and consisted 

 of a large bouquet of beautiful pink 

 trailing arbutus, in full bloom, the ar- 

 butus having been surrounded by moss 

 and placed in a deep tin pan of water, 

 the tin pan having a handle like a 

 basket, and the whole being lightly cov- 

 ered with pink mosquito netting. The 

 taost peculiar thing, in connection with 

 the package, was that, though the flow- 

 ers had changed trains at Grand Rapids, 

 Jackson and Hillsdale, the pan was still 

 practically full of water, all of the mail- 

 men having taken special care not to 

 spill a drop. The cost of sending the 

 package through by parcel post was just 

 a cents." 



CHICAGO. 



The Great Central Market. 



This market seldom has seen such a 

 scurrying for stock as occurred at the 

 end of last week. Mothers' day was 

 not better than last year, so far as most 

 of the growers and wholesalers are con- 

 cerned, for the simple reason that the 

 supply was cut down more than prices 

 advanced. While prices averaged higher 

 than ever before has been known just 

 preceding the second Sunday in May, 

 the increase in the value of flowers did 

 not compensate for the decrease in sup- 

 ply. Of course the grower who was so 

 fortunate as to have a good crop got 

 the benefit, but the average grower is 

 cutting little. 



It was a wholly exceptional Mothers' 

 day. This market never has seen any- 

 thing at this season of the year at all 

 like the present condition, and it prob- 

 ably will be a good many years before 

 anything of the same kind happens 

 again. For Mothers' day there was 

 practically enough stock in all lines 

 except carnations. While prices were 

 held stiffer than in other years, not 

 many buyers were refused flowers un- 

 less they called for carnations. The 

 condition seems to have been general 

 through the central part of the coun- 



