30 



The Florists^ Review 



May 14, 1914. 



r 



PEONIES 



roR 



Memorial Dayl 



We expect to have a larger and finer lot of Peonies for Memorial day this year than ever J 

 before. Want to book your order now. Write us about how many dozens you can use and 

 about how much you want to pay — we will tell you what we can do. We can help you 

 make money — write today. 





Cattleyas 



We have the finest big, deep colored 

 Orchids in town. 



Carnations 



We handle 'more of them than any other 

 house in the west. 



Daisies 



You will need white and yellow Daisies 

 for your wedding work. 



Gladioli 



America, Augusta and Red— fine stock 

 that sells well. 



Roses 



All varieties and all lengths of stem, 

 but all good. 



Beauties 



Don't forget that we can supply Beauties 

 in quantity. 



Lilies 



You can get Easter Lilies here every day 

 in the year. 



Valley 



You never will find us without Valley- 

 wire your order. 



Greens 



All kinds of Greens—good stock, and at 

 right prices. 



See our ad of Chrysanthemum Cuttings in the Classified section of this paper. 



A. L. Randall Co. 



I 



It 



Everything for Florists, 



L. 9. PhM* Ceatnl 7780 

 Depftrtnenti 



66 E. Randolph Street, ChicMe I 



Mention The Review when - yon wrlto 



try, as orders for caruatioiis vvero far 

 more numerous aiul heavier than orders 

 for auything else. Of course the same 

 order ajjpeareil in the market several 

 times, the buyer wirinjr house after 

 house in the hoi)e of yettiug supplies. 

 Consequently, the demand really was not 

 so heavy as it seemed. No wholesaler, 

 however, could fill more than a small 

 l)art of his orders for carnations. (5 row- 

 ers, however, should remember that the 

 few sales at bi<,' jiriees do not correctly 

 represent the market. At the opening; 

 of the week the market was l^ cents and 

 4 cents. At the close of the week it 

 was 5 cents and () cents, with quite a 

 few flowers sold below these rates. 

 While one hears of 8-cent carnations, 

 and even liijjher prices, the avera<re 

 wholesaler considered it in the interest 

 of the growers to take care of regular 

 i-ustomers and to charge only reasonable 

 prices. There is another day coming, 

 and wholesalers did not wish to lose reg- 

 ular customers for the immediate gain 

 of a few dollars. 



Short and medium roses sold splen- 

 didly when the buyers found it was sim- 

 plv impossible to get as many carna- 

 tions as they wanted. It was necessary 

 to cut some of the orders for short 

 roses. Practically every flower shared 

 in the Mothers' day demand, as every- 

 thing sold well in retail stores. There 

 was a splendid clean-up Saturday night, 

 and on the morning of May 10 the mar- 

 ket was at its strongest. The outcome 

 seemed to prove the contention that the 

 florists have themselves to blame for 

 the special demand for carnations for 

 Mothers' day. The ease with which 

 other stock sold when the public found 



GREENHOUSE WINDSTORM INSURANCE 



FLOKIAN D. 'WALLACE 



^^^^K 



INSURANCE eXCHANGe BUILOINO 



Chicago 



Mention The Review when you write. 



that other flowers were cheaper than 

 carnations seemed to prove that the flo- 

 rists have pushed up on themselves the 

 l)rice of carnations for Mothers ' day. 

 I'sually the sujiply is much larger than 

 it was this year, but every year the 

 bulk of the wholesale demand is for 

 carnations. If it is so in the future it 

 will be because florists have not heeded 

 this year's experience. 



This week opened cold and dark, with 

 little stock in the market and prices 

 well maintained. Everything was cut 

 so close for Mothers ' day that good 

 weather sadly is needed. Peonies from 

 the south are coming strongly. Before 

 the end of the present week the ship- 

 ments will be going into storage in 

 preparation for Memorial day. There 

 are increased supplies of gladioli, and 

 the miniature gladioli, of the Colvillei 

 type, have arrived in considerable quan- 

 tity. There are still plenty of Easter 



lilies, but no glut. Callas are about 

 done. Indoor bulbous stock practically 

 is over. There are some excellent out- 

 door tulips and some good frame-grown 

 jonquils. The southern jonquils are not 

 much in evidence. 



Sweet peas are in good supply and 

 are selling excellently; there is nothing 

 more popular in the market. Spanish 

 iris is dropping out. Snapdragon is sell- 

 ing better. Good double stocks go well 

 and the low grade singles no longer are 

 seen in quantity. 



Poehlmannyllle Notes. 



A number of inquiries have been re- 

 ceived regarding Killarney Brilliant, 

 one or two growers writing that they 

 hear it will not be planted heavily be- 

 cause of some fault that has developed. 

 A. F. Poehlmann says nothing has oc- 

 curred to raise a doubt that the rose is 

 a winner. Several houses of it have al- 



