52 



The Florists' Review 



May 14, 1914. 



11^ 



J. J. BENEKB 



Florist and Decorator 



cuoiOK cirr flowbrb. plants and floral dksions 



Fob All Oooabiovs 

 IXltt OLITB ST«KXT 



PAGES OF RETAILERS* CARDS 



THIS department for the cards of 

 Leading: Retail Florists — those 

 florists who have the facilities for fill- 

 ing the orders sent them by other 

 florists — ^has made possible the recent 

 rapid development of this branch of 

 the business, a branch of the trade 

 now established for all time and so 

 helpful that its volume will keep on 

 increasing for many years. 



Are you sending and receiving your 

 share of these orders? Tou can send 

 your share (and make 20 per cent profit 

 without effort) if you let your custom- 

 ers know you can perform this service 

 for them. To receive your share — well, 

 The Seview's department for Retail- 

 ers' cards remains the one way of 

 getting prompt action on the order in 

 hand. c 



To be represented costs only 70 

 cents per week on a yearly order. 

 This is for one-inch space. Other 

 spaces in proportion. 



Why not send your order today — 

 now — before you forget it? 



ST. liOuis. MO. January 11, 



Florists' Publishing Co., 

 Chicago, 111. 

 Gentlemen: 



During the past year I paid you $18.20 for a 

 half Inch advertisement In the Retail Florists Department 

 of The Review. I received through this small advertisement, 

 from January 1, 1913, to December 31, 1913, orders to the 

 amount of $566.00. They csune by mall and telegraph from 

 New York to San Francisco- and from New Orleans to Minneapolis. 

 Since I allowed the senders SO^l, the record Is as follows: 



Total value of orders 



Less 30% allowed senders.. 

 Net value of orders. 



$566.00 

 113.20 

 453.80 



Here Is an addition of $452.80 in business which 

 oould not otherwise have been obtained and at an expense of 

 only $18.30. 



Since my advertisement appeared only In The Review 

 It goes to show what the retail florists through the country 

 lose if they do not use this medium of advertising It also 

 goes to show that The Review is not only there with a big "R' 

 but that it has three more big "R'e" - Readers - Reliability - 



Results! 



Tours respectfully. 



Send your Floral Orders for 



ST. LOUIS.no., E. ST. LOUIS, ILL. 

 SOUTH and SOUTHVfESTERN NO. 



TO- 



KALISCH BROS. FLORAL CO. 



4S06-R Delimr Boul.. ST. LOUIS. MO. 

 Writ*. WIr* or PhOM 



CRABB S HUNTER 

 8MND RAPIDS, MICH. 



Careful attention to orders for 

 city or surrounding territory 



BOYLE & DARNAUD 



Wholesale and retail florists. We grow 

 our own flowers. Telegraph orders 

 carefully executed. Usual discount. 



SAN DIEGO. CAL. 



THE BOSTON FLORIST 



138 East 34th St. NEW YORK 



(Tel. No8. 3223 and 4479 Murray Hill) 



Oloae to the leading Theaters and^^teamshlps. 



In quick touch with the best wholesalers. 

 Personal selection. Satisfaction gaaranteed. 



THE ROSERY" 



LANCASTER'S QUAUTV FLOWER SHOP 



Lou Helen Dundore Moore 

 Lancastsr, Pa. 



Manchester, N. H. 



Fl m YRV TRENTON AND 

 . J, DlAt3l, ADAMS STREETS 



Established over 20 years 

 N. E. Cor. 10th and Grand Ave., KANSAS CITY, MO. 



BUFFALO, N. Y. 



The Market. 



The weather has been fair the last 

 few days and much more spring- 

 like after the cold snap of last 

 week. Flowers of all kinds are over- 

 abundant. Especially so are roses, 

 which are sold for a song. Since the 

 warmer weather has set in, roses do not 

 hold up so well, but are wide open in a 

 few hours and lose their beauty. Mrs. 

 Aaron Ward and Mrs. Russell are about 

 the best keepers. Mrs. Taft is rather 

 weak and pale in color. Melody and 

 Hillingdon are small and almost use- 

 less. Bon Silenes are in excellent con- 

 dition. Killarneys are good, the white 

 far surpassing the pink variety. Rich- 

 mond is fair and Milady good, although 

 the supply of both is somewhat mea- 

 ger. Beauties are still first-class. The 

 prices on these have dropped, and they 

 are now much more reasonable than 

 they were a short time ago. Lilac and 

 flowering dogwood sprays have come 

 from the south to add variety to the 

 list of spring flowers. Blushing Bride 

 gladiolus has made its appearance and 

 is dainty in combination with other 

 flowers. Violets are getting poor since 

 the coming of warmer weather and will 

 soon be at an end. Sweet peas are 

 plentiful and, with valley and roses, 

 are largely used for corsage work. Gar- 

 denias and orchids are fine and sell well. 



RANDALL'S FLOWER SHOP 



HARRY 1. RANDALL. Proprietor 



Phone: Park 94 



3 rLEAS4NT ST. WORCESTER, NASS. 



Member Florists' Telegrraph Delivery Association. 



Seattle, Washington 



Hollywood Gardens 



1534 SECOND AVENUE 



■KMBBBS FL0BI8T8' TELECBAPH DELIYEBl 



Steubenville, 



i^Ui^ G. L. HUSCROFT 

 VylllO FLORIST 



118.120 North Fourth Stroot 



All Orders Promptly Executed 



Rochester, Mioo. 



THE BEST CUT FLOWERS 



D. M. WIGLE 



13 SOUTH BROADWAY 



SIMMONS S SON, TORONTO 



Canada's Leading Florists 



F. T. D. Members 266 and 727 Yongo St. 



FORT WORTH, TEXAS 



J. E. MCADAM 



Member Florists' Telegraph Delivery, 



