74 



The Florists' Review 



Mat 14, 1914. 



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Pacific Coast Department 



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SAN FRANCISCO. 



The Market. 



Typical summer conditions prevail 

 around the bay. It is somewhat early 

 to see the profusion of roses and car- 

 nations. American Beauties are abund- 

 ant and low in price. Excellent Brides- 

 maids are available, as are fine Aaron 

 Wards and the best long-stemmed Prima 

 Donna of the season. Outdoor-grown 

 Flrich Brunner is perhaps the most pop- 

 ular rose, because of its excellent qual- 

 ity. Cattleyas are much improved. A 

 iew early gigas are offered, but the best 

 flowers are Mossiae and a few light 

 TrianiL'. We had more peonies during 

 the week than heretofore this season. 

 They have fine, long stems and prove a 

 good seller. Nearly every shop window- 

 has made the Spanish iris its chief dec- 

 orative feature, the brilliant colors be- 

 ing alwaj's attractive. There is natur- 

 ally a profusion of Cecile Brunner roses 

 at this time. Sweet peas are wholesal- 

 ing at lower prices and retailing like- 

 wise. They are 50 cents per dozen 

 bunches on the market. The bunches 

 are larger than heretofore. There is a 

 great quantity of statice procurable and 

 also quantities of all kinds of greens. 



Particularly typical of the summer 

 season is the liberality of the growers 

 in making up their maidenhair bunches. 

 They are larger than they have been 

 for years. All this is a tribute to our 

 excellent weather, even though the 

 quantity of stock on the market is not 

 always beneficial to the retailer. 



Various Notes. 



At the regular meeting of the Pacific 

 Coast Horticultural Society, May 2, at 

 Saachem hall, Kedmen's building, an in- 

 teresting lecture was delivered by Prof. 

 Gregg, of the University of California, 

 on "Soils and Fertilizers." The idea of 

 an educational number at each of the 

 meetings has been a great factor in 

 interesting members of the society. Ex- 

 hibits were made by Richard Diener, 

 of Mountain View. Mr. Diener has for 

 many years specialized on carnations. 

 His Seedling No. 25 is, he claims, the 

 largest in the world. It certainly is a 

 mammoth flower and has a stiff stem 

 which, in growing, Mr. Diener says he 

 does not support. Another exhibit of 

 interest was a collection of outdoor 

 roses by .lohn Gill, of Berkeley. They 

 were in the main varieties that are 

 grown in the east under glass. This is 

 another tribute to our wonderful Cali- 

 fornia climate. Particularly meritori- 

 ous was Mr. Gill 's Irish Elegance. Prof. 

 Stevens, of the University of California, 

 exhibited a collection of unusual shrubs 

 which he thought should be used more 

 in landscaping about the bay. Mr. 

 Schillig, one of the members of the so- 

 ciety, also exhibited two fine vases of 

 Frau Karl Druschki and Ulrich Brun- 

 ner. 



Another interesting day spent by the 

 Pacific Coast Horticultural Society was 

 the occasion of a visit to the Charles 

 C. Moore country place in Santa Cruz. 

 The invitation was through the influ- 

 ence of Hiram Grimshaw, who for years 

 has made the development of the estate 

 a wonderful success. The ranch is situ- 



Our buaioesa in Carnation Cut- 

 tinges ia breakinip all records. 

 The Review is our only means of 

 advertising^.— Hollyw^ood Gar- 

 dens, Hollywood, Wash., Janu- 

 ary 8. 1914. 



ated in the foothills of the Santa Cruz 

 mountains, overlooking the Pacific 

 ocean. Over 150 members of the society 

 left San Francisco at 8:10, May 3, on 

 a special train, arriving at Santa Cruz 

 at 12 o'clock. On their arrival they 

 were met with vehicles to take them 

 to the Moore retreat, where recreations 

 were enjoyed throughout the day. 



The Retail Florists' Association, 

 which had its first meeting May 4 at 

 the Native Sons hall, is preparing to 

 systematize and regulate the conditions 

 about San Francisco for the mutual ben- 

 efit of the trade. Although the newly 



incorporated body has as yet made no 

 definite plan of procedure, they will un- 

 doubtedly stick together and make their 

 work one of general benefit to the trade. 

 There is no reason why this should not 

 ))e done,- especially as^ all other lines of 

 commercial trade are well organized and 

 act in harmony. 



F. H. Henry, of New York, is here 

 on his way to Japan to negotiate several 

 large deals which he has pending. 



Podesta & Baldocchi recently showed 

 an unusually attractive window of 

 oriental poppies arranged in baskets. 

 Mr. Podesta has just purchased a fine 

 new Pierce-Arrow car, which is giving 

 him no end of amusement, and which 

 he used on his trip to the Moore estate. 



Albert O. Stein is preparing a surprise 

 in the way of a handsomely decorated 

 table for fourteen guests, which he is 

 reserving for the annual banquet at the 

 Fairmont hotel. 



Henry Maier, of the Hillsborough 

 Nurseries, Burlingame, has been sending 



CALLA BULBS 



FOR JULY DELIVERY 



1 -inch to li^-inch $4.00 per 100 



li^-inch to 2 -inch 6.00 per 100 



2 -inch to 2i2-inch 9.00 per 100 



All well cured bulbs, packed with the greatest care. Ask for prices on 

 Freesia Purity and Refracta Alba. 



In ordering Callas state by freight or express. 



FLOWERS FOR DECORATION DAY 



We will have a superb stock of Carnations^ Roses, Gladiolus, Sweet 



Peas and all other seasonable flowers. As we are now located in the California 

 Flower Market, we can supply your needs with the best stock. 



LONG DISTANCE SHIPPING A SPECIALTY 



HOGAN, KOOYNM & CO. 'I.?.".'r San Trancisco, Cal. 



Phone Sutter 540 



Meutlon The Berlew when yon write. 



Cecile Brunner Rose, 2-mch and 2%-inch pots. . .$30.00 per 1000 

 Asparas^us Plumosus Seed 1.50 per 1000 



Quantity prices on application. 



H. N. GAGE CO., Inc., S36 So. Bivadway, Lm Angeles, Cal. 



WHOLESALE FLORISTS 



NURSERYMEN 



S. MURATA & CO. 



WHOLESALE FLORISTS 



«H»-. ...1. a..7-r2«04. 7S1 So. Broadway, LOS ANGELES, CAL 



Mention The R*t1«w when yon write. 



LOS ANGELES FLOWER MARKET, Inc. 



822 So. Broadway, LOS ANGELES, CAL. 



CUT FLOWERS AND FLORISTS' SUPPLIES 



