116 



The Florists^ Review 



May 14, 1014. 



The Mexican Situation 



is a very serious National event, but YOUR progress and business is 

 a more serious topic to you. Why let your requirements lie unheeded 

 when we can furnish you any greenhouse fittings you may desire? 



We have undoubtedly the best line on the market. We guarantee our goods 

 for life and for the best prices of anyone, considering the quality. 



WHAT MORE DO YOU WANT? SEND FOR A CATALOGUE TODAY. 



ADVANCE CO., Richmond, Ind. 



Mention Tbe Uevlew wbt'O you «'rli«>. 



DAYTON, O. 



The Market. 



The cut flower trade since Easter had 

 been rather dull, but Mothers' day 

 worked wonders. Each year this day 

 is being more fully observed by the 

 public, with a demand so great that it 

 cleans up everything in the cut flower 

 department and has even started in on 

 pot plants, such as ferns, blooming 

 plants and even plants for Mother's 

 flower bed. A certain number of people 

 still have the idea that nothing but 

 white carnations is appropriate for this 

 occasion and they can't be told any- 

 thing different; consequently, the white 

 carnation supply is soon exhausted and 

 the customers are obliged to resort to 

 something else. Carnations sold at a 

 higher price than ever this year, bring- 

 ing $1, $1.50 and $2 per dozen, while in 

 many instances the quality was quite 

 poor. Our local florists all agree that 

 Mothers' day has done wonders for the 

 florists' business. The weather contin- 

 ues favorable to an increasing demand 

 for bedding plants. 



Various Notes. 



Owing to the fact that the Ringling 

 Bros, circus was in town May 7, the 

 Dayton Florists' Club postponed its 

 regular monthly meeting until a week 

 later. 



The Dayton Floral Co. has recently 

 purchased an automobile truck. This 

 proved to be of valuable assistance for 

 Mothers' day, as the company had an 

 exceptionally good trade for this 

 occasion. 



The Heiss Co. displayed an exceed- 

 ingly artistic show window at its retail 

 store on Main street last week. It was 

 arranged as a woodland scene, with 

 orchid plants in full bloom. This com- 

 pany, too, had a good Mothers' day 

 business. R- A. L. 



"I WISH TO SAY." 



John L. Ratcliffe, of Richmond, Va., 



not a large city, has for several months 



carried a 2-inch card in the Retailers' 



Department of The Review. This is 



what he said in a letter May 6, 1914: 



I wish to gay that I have recelTed eminently 

 satisfactory results from my ad In The Review. 



' There are several cities larger than 



Richmond not yet represented in the 



Retailers ' Department. Not onljr would 



it pay the most progressive man in each 



of those unrepresented citieslbut it would 



be a convenience to the whole trade to 



know where orders safely can be "sent. 



WHEN YOU SEE 



Poehlmann Bros. Co. 



Place 3 consecutive orders within the last 3 or 4 years for 13 houses each . 



3 X 13 



39 



Greenhouses 28x?50 feet, about 42 miles of Sash Bars — 

 thousands of Vent. Sash— all made the 



1?i\W 1?'\^ 117 A ^r Blind Mortised— 

 r KJLtCi I WAX White Leaded Joints 



WHY IS IT? 



They are men who have done big things in their line— their judginent is con- 

 sidered good, their success is due to their knowledge and judgment backed up by 

 ACTIONS, which speak louder than words. 



Prior to 3 or 4 years ago they bought elsewhere, but being, so to speak, 

 "From Missouri" or Milwaukee, they were looking for better things— had to be 

 shown and were willing to look. 



"There are none so blind as those who can see and will not. ' 



Open your eyes — SEE FOLEY. 



TheFoleyGreenhouseHfg. Company 



Telephone, Lawndale 3130 



Slst Street and Spaulding Ave., CHICAGO 



PLANT TUBS 



Everlasting Virjrinia White Cedar 



These Plant Tubs are made of the best known wood for resisting rot and decay . 

 Painted with best oil paints, inside and out. They have heayy steel hoops and, on 

 small sizes, ^Ivanized wire hoops. Large sizes trimmed with handsome drop handles 

 and metal feet and have perforated, remoyable bottoms. Tubs made in all sizes from 

 24j[^ inches top diameter down to 6 inches Large enough for Bay Trees, small enoiufh 

 for a Hyacinth. Every one guaranteed. Booklet and prices on request. 



RICHMOND CEDAR WORKS, Richmond, Va. 



4LWAYS MENTION 

 THE 



FLORISTS' REVIEW 



WHEN WRITING 

 ADVERTISERS 



