124 



The Florists' Review 



May 14, 1914. 



EOOHEaiEE, N. Y. 



The Market. 



A slight improvement has been no- 

 ticed in trade during the last week. 

 Mothers' day is becoming more popular 

 each year and the amount of business 

 done this year was quite satisfactory. 

 Caiiiations seem to be the leading flow- 

 ers for this occasion; the supply was 

 somewhat limited, but the quality was 

 good. White carnations were far in 

 advance of the pink or red varieties. 

 A choice selection of American Beauties 

 and other roses was shipped into town. 

 Sunburst, Mrs. Taft, Milady, Eichmond 

 and Aaron Ward were especially fine 

 and cleared well. Prices have been 

 quite reasonable the last few weeks. 

 Violets are over for the season. Sweet 

 peas, both ordinary and orchid-flower- 

 ing varieties, are selling well for both 

 corsage and funeral work. A large 

 quantity of outdoor grown bulbous stock 

 is arriving daily and is cleared at low 

 figures. Some fine yellow, white and 

 pink snapdragon is in the market and 

 sells readily. Pink and white German 

 stocks are coming in larger supply now. 

 Easter lilies and callas are not having 

 a great demand. Valley is in fine con- 

 dition and maintains a high quality 

 throughout. Pink lupine is an addition 

 to our usual stock. Pansies sell well. 

 There has been a good demand for yel- 

 low and white daisies of late. The sup- 

 ply of green goods is about normal. 



Various Notes. 



Salter Bros, have been showing some 

 fine marguerites in the window of their 

 East Main street store. Business with 

 this firm has been quite good the last 

 few weeks. 



The bedding season has commenced 

 in earnest and all growers are busy. 

 With favorable weather the greenhouses 

 should soon be cleared out. Some good 

 aster plants are on the market. 



Mrs. Edwin P. Wilson, who has been 

 seriously ill at her residence, is now 

 making good progress, but is much 

 weakened. She is still confined to her 

 bed. 



A large newspaper advertisement for 

 Mothers' day was inserted in five of the 

 city papers by the cooperation of the 

 downtown florists. Besides this each one 

 had his individual advertisements, which 

 brought good returns. 



Among the seedsmen, Crosman Bros, 

 are turning out a large quantity of 

 stock; Mandeville & King are having 

 busy times; A. W. Oilman is quite busy, 

 as also is the firm of Jas. Vick's Sons. 



The Maurer-Haap Co. is doing a good 

 business in the florists' line. Importa- 

 tions of shrubs and trees are being dis- 

 posed of fast. Seeds and plants are 

 selling rapidly. 



Saturday morning, May 2, Henry Vil- 

 morin, of Paris, arrived in Kochester as 

 the guest of W. H. Dildine and Charles 

 H. Vick. At 7 p. m. an informal din- 

 ner was tendered Mr. Vilmorin by 

 Messrs. Dildine and Vick, at the Seneca 

 hotel. The following gentlemen were 

 present: John Dunbar, Charles W. Cros- 

 man, W. H. Dildine, Judge H. F. Rem- 

 ington, A. W. Oilman, Dr. Howard W. 

 Allen, George Arnold and Charles H. 

 Vick. Mr. Vilmorin left for Montreal 

 Sunday morning. 



James Vick's Sons are showing an 

 immense quantity of both flower and 

 vegetable plants grown in their own 

 houses from their well known seeds. 



H. J. H. 



The President 

 Talks More 

 About the Iron 

 in Our Houses 



TN our last talk we had considerable to 

 ^ say about the task our engineers had 

 in figuring exactly how strong a bouse 

 should be made to both support itself and 

 stand the strains of snows and blows. 

 But there's a lot more to it than that. 



Our engineers also make up a series of 

 drawings that show exactly where each 

 bolt hole shall go. These things are not 

 left to the factory foreman. Not by a 

 long shot. What's the use of having an 

 expert engineering department to figure 

 the necessary strength of a house and 

 then let your factory men destroy part of 

 the strength by putting the bolt holes in 



points that will weaken the structure? 

 Every time you make.a hole at a wrong 

 part you take out iron and lessen its 

 strength just that much. So you see our 

 engineers must not only know the exact 

 strength of iron in various sizes and 

 shapes— but must also know how to fig- 

 ure the best location for bolt holes. 



All this may seem very fussy to you, 

 and Quite unnecessary— but the fact re- 

 mains that no blows or snows have yet 

 tumbled over one of our houses. 



One thing sore— you can depend on de- 

 pending on Hitchings and "we go any- 

 where for business." 



Iron Frame House Erected for H. S. Mable, Maywood. N. J. 



Hiictiittfifs 



mpanv 



NEW TOM OmCE 

 1171 Iraaiway 



BOSTON OFHCE 

 Jalm NaKack BU§.. 48 Feteral St. 



FACIOIT. EUZAIETN. H. J. 



Mention Tbe Review when you write. 



PHILAOaPNU OFFICE 

 40 Sa. 15th St. 





IN THE GREENHOUSE 



The best fertilizer for greenhouse or outdoor use, for 

 carnations, roses, chrysanthemums and violets, or potted 

 plants, is Sheep Manure, and to be certain of the best- 

 full strength— get 



SHEEP'S HEAD SHEEP MANURE 



Guaranteed high percentage of nitrogen, phosphoric 

 acid and potash. Weed seeds killed. Will not cause black 

 spot. Hasten maturity, quicken the budding and stiffen 

 the stems. Write for booklet and prices. 



NATURAL GUANO CO., 811 River Street, Aurora, Illinois 



Mention Tiie Uevlew wben yon write. 



THE AETNA BRAND TANKAGE FERTILIZER 



la acknowledged to be tbe best balanced fertillier mannfacttired and it contains the ten Baaio 

 Salts constitatins soil. It is flvint satisfactory leaolts wherever used. Write for sample 

 order. 



rARMCRS AND fLORISTS fERriLIZER COMPANY, 



•lO Kxchaiis* Avanira. Room 9. U. S. Yards, Tel. Yards 40 CNICAQO, ILL. 



Mention The Berlcw wben yen write. 



